Marketing analytics
Top 6 Market Research Software in 2024
In today’s data-driven age, businesses need sharp insights to succeed. Market research tools are essential for decoding audience preferences and market trends. Companies use market research software to conduct market research surveys, collect feedback from users, and get insights to drive growth.
Market Research Survey in 2024: Benefits, 3 Use Cases & Tips
It is estimated that the market research services industry will exceed $90 billion in 2025. Understanding the market is not only required in the establishment phase of a company or while you are launching a new product or a service but also crucial to understand the existing trends to stand out in the market.
Top 4 Web Scraping Use Cases in Trend Analysis in 2024
Trend analysis is the practice of detecting patterns in business data that signal a decrease or increase in strategic metrics. It enables data-driven decision making in all industries. Traditionally, trend analysis used to be done with a company’s own data such as sales history or publicly available data such as stock prices.
The Ultimate Guide Into Digital Shelf Analytics in 2024
If you are a small Consumer Packaged Goods (CPG) company that relies on online sales, partnering with a large online retailer, such as Amazon, eBay, or AliExpress, to showcase your products would give you higher chances of visibility.
Use Web Scrapers & Proxies to Protect Your Brand in 2024
With the rise of digitization and e-commerce, companies might not always be aware of infringements, or brand protection tools that are at their disposal.
Ultimate Guide to Federated Learning of Cohorts (FLoC) in 2024
As third party cookies are leaving our life, Google offers marketers Federated Learning of Cohorts (FLoC) so they can keep optimizing their ad spend. FLoC is a new tracking technology that is planned to be rolled out as third party cookies are banned by Google in 2023. FLoC uses federated learning principles.
Third Party Cookies in 2024: What Will Their Ban Change?
Third party cookies have been used to track website visitors for years. Collecting data from third party cookies provide insights into what visitors do on the websites and allow the companies to improve marketing and sales strategies. The use of third party cookies is changing possibly due to consumer reactions.
Marketing Analytics with AI in 2024: Complete Guide
There were 150 marketing tools in the market in 2011 and this number reached thousands as of today. Customers were a single data point in 2000s while now we have rich time series data on every user. Artificial intelligence powered tools are required to harmonize data and complete automated predictive analytics.