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5 Google Survey Alternatives in 2024: Analysis of 30k+ Reviews

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Researched by
Ezgi Alp
Ezgi Alp
Ezgi Alp
Ezgi is an industry analyst at AIMultiple. She specializes in firewalls and firewall management.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

• Tanyeri A. B., and Alp E. (2022).
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To effectively gauge customer opinions, refine marketing approaches, and innovate in product and service offerings, companies frequently turn to customer survey tools. Google Survey, introduced in 2012, was a significant asset for market research, but with its service ending in November 2022, businesses are seeking reliable substitutes. 

We’ve curated a list of the top 5 alternatives to Google Surveys, offering a comprehensive guide for companies to continue their survey-based research with efficiency and precision and evaluate their strengths and weaknesses.

Top 5 Google Survey Alternatives

VendorsRatings*Employee sizeCrowdsource survey respondent size**Data quality controlMedia file addition (i.e., audio, image, video)Customer supportMulti-language surveysPredictive analytics
Google Survey4.5 out of 2,707 reviews288,917Not mentionedPhoto
Email support25+
resonio by Clickworker5.0 out of 2 reviews9966M+AI-powered bot & fraud detection24/7 phone support45
AYTM (Ask Your Target Market)4.7 out of 56 reviews1100M+AI-powered bot & fraud detectionVideo
9-5 chat support30+
Qualtrics Core XM4.5 out of 3,245 reviews6,143Not mentionedAutomated response filteringEmail support30+
SurveyMonkey4.5 out of 28,555 reviews1,409175M+AI-powered bot & fraud detectionPhoto
24/7 phone support15+
Zoho Survey4.5 out of 1,244 reviews19,004Not mentionedEmail support30+with add-ons

* Reviews and ratings are derived from the average scores on B2B software review platforms.

** Based on vendor claims.

If you want to know more about survey participant recruitment, check out our comprehensive guide.

If interested, here is also our data-driven list of survey participant recruitment services and survey tools.

1- Google Survey evaluation

Google Survey, before its discontinuation, was an online survey platform designed to facilitate market research and customer feedback collection. It offered a straightforward interface for creating and distributing surveys, targeting a wide audience range. The platform was known for its ease of use and integration with other Google services, making it a convenient choice for businesses and researchers.


  • The data visualization function is liked by the customers (see figure below).


  • Users state that the tool allows them to collect survey responses efficiently (see figure below).


  • Users report that Google Survey effectively identifies and provides survey respondents who match the target audience, enabling businesses to gather meaningful feedback that is instrumental in developing new strategies (see figure below).



  • Some users state that more customization options would be better (see figure below).


  • Users state that the tool is not suitable for surveys that require small sample sizes.5
  • Data is not analyzed in real-time, which could pose problems when users want to see immediate results.6

resonio by Clickworker evaluation

resonio, a brand of Clickworker, is a survey software that utilizes its extensive global network, which encompasses over 5 million individuals. This tool expands Clickworker’s range of services by adding new capabilities. The platform is structured to facilitate businesses in gathering insights through surveys, aiming to streamline the process of data acquisition.


  • Users have expressed appreciation for the tool’s rapid and reliable service.7
  • The skilled crowd of over 5 million Clickworkers delivers high-quality data (see figure below).

Source: Capterra8

  • The tools advanced data processing capabilities are appreciated by the users. 9
  • Users have noted that the inability of bot accounts to complete surveys enhances the quality and reliability of the data collected.10
  • The tool is notably recognized for its excellent customer service, a key advantage highlighted by users (see figure below).



  • Some users state that the tool has a learning curve, which might require training for new customers.12

AYTM (Ask Your Target Market) evaluation

Ask Your Target Market (AYTM) is a market research tool providing businesses with a platform to conduct surveys across a diverse participant panel. It emphasizes targeting specific demographic segments, enabling companies to tailor their research. AYTM’s service facilitates the entire survey process, encompassing creation, distribution, and data analysis, thereby assisting businesses in efficiently collecting and understanding customer feedback and market trends.


  • Users state that the tool is intuitive and easy to use.13
  • Users have shown appreciation for the exceptional customer service provided by the tool (see figure below).


  • The reporting feature of the tool simplifies the visualization of survey results, making them easily comprehensible for customers.15


  • Multiple users state that the costs can be high compared to the competitors if you need a specific sample to respond to surveys.16
  • Additional documents are required to understand the way the tool works.17
  • Some customers might find the survey results overwhelming due to their bulk presentation, indicating a need for further simplification.18
  • Occasionally, the web app appears to struggle with handling complex surveys, which can be a drawback (see figure below).


  • Some users state that the inability to adjust the desired number of respondents after launching a survey is frustrating.20

Qualtrics Core XM evaluation

Qualtrics Core XM is an experience management platform that offers extensive data analytics capabilities for businesses to collect and analyze experience data. It integrates with various business systems and provides tools for creating surveys and conducting real-time analytics.

For those interested, here is our article on the top 4 Qualtrics competitors.


  • Users value the integration capabilities with third-party tools offered by the tool.21
  • The tool can be used online, which provides flexibility for the users.22
  • Users state that the tool offers various pre-defined templates, which fastens the survey creation process.23


  • If you want to create simple surveys, the tool can be quite overwhelming.24
  • Data visualization capability can be improved.25
  • Some users complain about the customer service offered by the platform.26
  • Some users might find the tool to be complex and not particularly user-friendly.27

SurveyMonkey evaluation

SurveyMonkey is a widely used platform that provides tools for creating, distributing, and analyzing surveys. It offers a variety of survey templates and customization options to suit different business needs. The platform is designed to assist companies in efficiently gathering feedback and insights from a broad audience. SurveyMonkey’s features enable businesses to conduct market research, gauge customer satisfaction, and make data-driven decisions based on the collected feedback.

If interested, here is our article on SurveyMonkey vendor deep dive and the top alternatives.


  • Users have expressed appreciation for the tool’s comprehensive reporting features.28
  • The tool’s reporting and data analytics functions are intuitive and easy to understand, even for beginners.29


  • Users state that the interface is not intuitive compared to other survey data collection tools.30
  • The limitation of only two devices allowed for login can be challenging for larger teams.31
  • The tool can be expensive, especially for small businesses.32
  • There is no real-time sync with third-party tools such as Excel, which requires manual work (see figure below).

Source: G233

Zoho Survey evaluation

Zoho Survey is a comprehensive survey tool that enables businesses to create customized surveys for a range of purposes, from customer feedback to market research. The platform offers a variety of templates and question types, along with advanced reporting features for in-depth analysis of survey results. Zoho Survey is designed to help companies easily gather and interpret data, facilitating informed decision-making and strategic planning based on customer insights and market trends.

Check out our vendor deep dive article on Zoho Survey.


  • Users appreciate Zoho Survey’s online real-time reporting function (see figure below).

Source: G234

  • Users can create surveys with 25+ question types, which provides flexibility (see figure below).

Source: G235

  • Data is securely protected by SSL encryption.36


  • Users state that the platform can offer more advanced reporting and data visualization capabilities (see figure below).

Source: G237

  • The customization possibilities are limited (see figure below).

Source: G238

  • Customer support is not adequate when it comes to complex issues.39
  • There may be bugs at times which would pose problems for the respondents and the survey creators.40

Further Reading

For those interested, here is our data driven list of market research tools.

Find the Right Vendors
Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources: Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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