AIMultiple ResearchAIMultiple Research

Analysis of Top 5 Pollfish Alternatives & Competitors in 2024

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Researched by
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi is an industry analyst at AIMultiple. She specializes in firewall, firewall management and procurement technologies.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

• Tanyeri A. B., and Alp E. (2022).
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Analysis of Top 5 Pollfish Alternatives & Competitors in 2024Analysis of Top 5 Pollfish Alternatives & Competitors in 2024

AIMultiple team adheres to the ethical standards summarized in our research commitments.

Global market research size almost doubled in the last 10 years (see Figure above). Companies use various survey software to conduct market research and collect feedback. Without the right participants, companies could be reaching the wrong conclusions which could negatively impact the business. Therefore, the real challenge lies in recruiting the right participants for your surveys. Participant recruitment services not only streamline the process of data collection but also ensure that the feedback is genuine, targeted, and actionable.

Pollfish is one of the survey participant recruitment platforms, helping companies in data collection for:

In this article, we provide businesses a benchmark on Pollfish survey participant recruitment service alternatives, and a comprehensive review of features provided by each vendor.

Top 5 Pollfish alternatives

VendorsFree trialPricingSurvey respondent sizeAudienceAudience reachLanguages
Pollfish✖️Starts from
0.95$ per response
250M+160+ countriesOrganic sampling50+
resonio by ClickworkerCustom pricing6M+160+ countriesCrowdsourcing
Code of conduct
AppinioStarts from
1$ per response
6M+90+ countriesMobile app panel4+
NetigateCustom pricing6.5M+Not providedWeb-based panel50+
Qualtrics CoreXMCustom pricingNot provided10+ countriesRandom
Opt in
SurveyMonkey Audience✖️Starts from
1$ per response
175M+106+ countriesWeb-based panel15+

Note: The survey audience category only exists on Capterra review platform. Thus, we relied on Capterra, Pollfish, and its alternatives’ websites to have a holistic picture of Pollfish’s capabilities.

Comparison of survey participant recruitment platform features

VendorAI Training DataComputer VisionAudio & NLPQuality AssuranceExperienceCertificationsServices
Pollfish✖️✖️✖️AI-powered bot & fraud detectionNot mentionedGDPRDIY research
A/B testing
resonio by ClickworkerAI-powered bot & fraud detection15 years of micro-task expertiseISO 27001
100% GDPR compliant
AI datasets
Survey intelligence
Survey analytics
Market research
Customer experience
Appinio✖️✖️✖️Superior data qualityTrusted by 2,000 companiesGDPRMarket research
AI insights
Netigate✖️✖️✖️Emphasizes authentic understanding20+ yearsGDPR
ISO 27001
Customer experience
Qualtrics Core XMAI-powered analytics✖️Text iQAI-powered bot & fraud detectionUsed by leading brandsGDPR
Privacy Shield
Market research
Survey intelligence
SurveyMonkey Audience✖️✖️✖️AI-powered bot & fraud detectionTrusted by 60M+ global usersGDPRMarket research
Audience targeting

Pollfish evaluation

Pollfish is a market research service that emphasizes a mobile-first strategy and provides real-time responses from more than 250 million respondents worldwide.


  • Users state that the set up is easy.1
  • The user interface is simple and intuitive.2
  • There are various survey question types that provide flexibility for the customers.3


  • There is no option to attach media in the surveys, which would pose a problem for the users who wants to implement different question types.4
  • Users complain about the fact that bots can react to surveys, decreasing the reliability and the quality of results (see Figure below).
This figure shows a user review on Pollfish, used for the article of Pollfish alternatives.

Source: Capterra5

  • Users state that survey data analytics and reporting survey results functions can be improved (see Figure below).
This figure shows a user review on Pollfish, used for the article of Pollfish alternatives.

Source: Capterra6

resonio by Clickworker evaluation

With more than 5 million users worldwide, resonio is brand by Clickworker and help companies collect survey responses, customer feedback, or conduct market research. They also provide their customers AI training data with the help of their global network based in more than 160 countries.


  • The crowdsourced team with 5+ million micro-taskers provides high quality data.7
  • The customer support team provides quick feedback to solve any issues during survey creation or analysis.8


  • Users state that the newly deployed features can have bugs at times.9

Appinio evaluation

Appinio is a market research platform that provides organizations with rapid insights. Appinio, with a focus on providing real-time feedback, gives businesses the resources they need to understand their market and make informed decisions by conducting surveys.


  • Data is collected within hours, enabling gathering customer insights fast.10
  • They provide the results in real-time, which would make it easy to reach immediate survey results.11


  • Users state that data visualization can be improved.12
  • It is mentioned that the the tool provides less features compared to other survey software.13

Netigate evaluation

Netigate is a comprehensive feedback platform that focuses on both customer and employee experiences. With over two decades of experience, Netigate empowers organizations to make informed decisions based on customer feedback.


  • Their omnichannel distribution helps spreading the survey to various samples.14
  • Users appreciate the fact that Netigate’s customer support team quickly resolves issues.15


  • Some users state that log in procedures are difficult.16
  • It is mentioned that survey languages other than English require extra payment.17
  • Survey customization options can be improved.18

Qualtrics Core XM evaluation

Qualtrics CoreXM is a robust platform designed to gather, analyze, and act on business insights. With a suite of tools, Qualtrics offers businesses the ability to understand their market and make data-driven decisions.


  • They have a simple and easy-to-use UI.19
  • The tool has a wide range of reporting and analysis options.20


  • They don’t offer small business pricing and more suitable for large businesses or enterprises.21
  • Data visualization can be improved.22
  • Users complain about the customer support as itt can be hard to reach them at times.23

SurveyMonkey Audience evaluation

SurveyMonkey Audience is a platform that provides businesses with the tools to conduct market research and gather insights from a vast global survey panel.


  • Users state that the tool provides real-time insights.24
  • Users like that the tool has an intuitive design.25


  • It can be hard to find the right target for surveys among their audience at times.26
  • Integration with third-parties can be challenging.27

Questions to answer before purchasing survey participant recruitment services

1- Does the platform offer a diverse and representative sample?

A diverse sample ensures that the feedback represents a wide range of perspectives, leading to more comprehensive and unbiased results.

2- How does the platform combat bots or fake respondents?

Bots or fake respondents can skew survey responses. Ensuring genuine feedback is crucial for accurate and actionable insights.

3- Are tailored survey designs and media attachments allowed?

Customization options allow businesses to design surveys that align with their specific research objectives and engage respondents effectively.

4- How does the platform ensure data protection compliance?

With increasing concerns about data privacy, it’s essential that platforms adhere to regulations, protecting both the business and the respondents.

5- What is the platform’s pricing structure?

Understanding the pricing model helps businesses budget effectively and ensures there are no hidden costs.

6- How quickly does the platform deliver results?

For businesses with time-sensitive projects, the speed of survey data collection and analysis can be a determining factor in choosing a platform.

7- What quality assurance processes are in place?

Quality assurance ensures the reliability and accuracy of survey results, making the insights more trustworthy.

If interested, here is our data-driven list of survey participant recruitment services and survey tools.

If you are looking for a market research tool, check out our vendor list.

Transparency statement:

AIMultiple serves numerous emerging tech companies, including resonio by Clickworker.

Further Reading

Reach us if you need help in your vendor selection process:

Find the Right Vendors
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources: Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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