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Survey Participant Recruitment: How It Works & 5 Tips in '24

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Researched by
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi is an industry analyst at AIMultiple. She specializes in firewall, firewall management and procurement technologies.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

Publications:
• Tanyeri A. B., and Alp E. (2022).
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Survey Participant Recruitment: How It Works & 5 Tips in '24Survey Participant Recruitment: How It Works & 5 Tips in '24

AIMultiple team adheres to the ethical standards summarized in our research commitments.

~90% of marketers use online surveys regularly in their research. However, even though you have found the online survey tool that aligns with your needs, finding the right sample for your survey can sometimes be tricky. Since obtaining accurate and reality-based results from your survey is the overall aim, high-quality responses are needed.

This article highlights the top drivers of survey participation and offers five solutions to increase survey response rates.

If you are looking for a survey participant recruitment solution, check out our vendor deep dive on the available software in the market.

Which factors influence survey participation rates?

Our research shows that survey tools have been searched 10.1k times in 2023 on search engines. Other product-based solutions were searched only 1k times compared to survey tools, indicating that they are very demanding among businesses as they offer great solutions for understanding the market, customers, etc.

However, conducting research on the market, on consumers, or on your employees requires a certain amount of data points to generalize the results. Research shows that participants may not always be willing to open the links, e-mails, or messages to fill out the surveys.1 Here are the top factors that can impact the level of motivation for online survey participants to take surveys:2

  • Survey length
  • Interest in the topic
  • Ease of completion
  • Software functionality/user friendliness
  • Topic knowledge
  • Motivation to help others
  • Trust the organization
  • The fact that their opinion is valued

You can also take a look at challenges of conducting online surveys and our solutions.

How to increase the response rates in your surveys?

1. Don’t create a very long, open-ended survey

You may have dozens of questions to implement in your survey, however, when you do that, you may end up with very few responses who answer all questions. So, instead of asking a wide range of questions, only embed essential and indispensable ones.

If you are need a survey tool for market research, feel free to check out our vendor deep dive on the available market research tools on the market.

2. Work with survey participant recruitment services

Some survey panel companies help you find the right target for your project. You can get help from a company that offers survey participant recruitment services to run a seamless and fast process and have high-quality data.

Sponsored

Resonio is a brand of Clickworker and it is a survey participant recruitment service provider that works with a crowdsourcing model via an advanced platform, mobile app, and a global team of more than 6 million micro taskers. Resonio offers services such as collecting survey data, conducting market research and sentiment analysis. By working with Resonio, you can:

  • Quickly reach your target audience through their survey participant recruiting service
  • Be able to allocate individual survey links for each survey participant
  • Obtain a high response rate on online surveys
  • Seamlessly acquire relevant market data.

3. Be precise

Providing the participant with an estimate of completion time up front, and an indication of the respondent’s progress can eliminate uncertainty and increase the response rates.

Also, embedding a Likert-scale, multiple-choice, matrix, or ranking from the most important to the least can increase the variety of questions, thus enabling more answers.

4. Give vouchers to the respondents

Research shows that the number of incentives provided to complete the survey and the response rate positively correlate.3 Incentives of higher value can increase the response rate by 7% without decreasing the data quality. So, you can incentivize respondents by offering them vouchers (either prepaid or postpaid).

5. Add gamification to the surveys

Organizations have started implementing various features to increase engagement and survey response rates. One of these features is survey gamification, in which small games and quizzes are added to the survey. Studies show that gamification increases affective reactions to the surveys (see Figure 1).

Figure 1. A comparison of reactions towards a traditional online survey with Likert scales and a gamified survey powered by game mechanics.

Source: International Journal of Information Management 4

If interested, here is our data-driven list of survey participant recruitment services and survey tools.

For those interested, here is also our data driven list of market research tools.

Further Reading

Please contact us if you have any additional questions about conducting surveys:

Find the Right Vendors
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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