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Zoho Survey Evaluation & Top 10 Survey Tool Alternatives in '24

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Researched by
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi is an industry analyst at AIMultiple. She specializes in firewall, firewall management and procurement technologies.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

Publications:
• Tanyeri A. B., and Alp E. (2022).
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The American Customer Satisfaction Index stood at 75% in Q3 2023, marking a slight uptick from the previous year.1 Consistently surveying customers is the key to understanding customers’ level of satisfaction and a prominent player in the survey software field is Zoho Survey. While it’s a robust tool, Zoho Survey has some limitations such as lacking advanced AI for data quality control, offering limited options for multilingual surveys, and providing restricted customer support.

This article delves into the capabilities of Zoho Survey, highlighting its strengths and weaknesses. We also present a list of alternative survey tools, providing businesses with options to explore other software solutions that might better align with their specific survey needs.

Top 10 Zoho Survey alternatives

VendorsRatings*Employee size**
Zoho Survey4.5 out of 1,244 reviews19,004
resonio by Clickworker5.0 out of 2 reviews996
AYTM (Ask Your Target Market)4.7 out of 56 reviews1
Delighted by Qualtrics4.8 out of 160 reviews30
Jotform4.7 out of 3,944 reviews669
Kantar Marketplace4.4 out of reviews34,183
Make Opinion4 out of 20 reviews28
quantilope4.5 out of 2 reviews200
SurveyMonkey4.5 out of 28,555 reviews1,409
SurveySparrow4.4 out of 1,984 reviews263
Voxco4.3 out of 151 reviews75

Note: With Zoho Survey and resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.

*Data used here was gathered from software review platforms

*Based on LinkedIn

Check out Zoho Survey alternatives deep dive for top providers such as Qualtrics and SurveyMonkey.

Feature comparison of top 10 Zoho Survey alternatives

VendorsCrowdsource survey respondent size*Segmentation possibilities/selection criteriaData quality controlCustomizable reportsReal-time resultsMedia file addition (i.e., audio, image, video)Multi-channel survey distributionCustomer supportMulti-language surveysPredictive analytics
Zoho SurveyNot mentionedEmail support30+with add-ons
resonio by Clickworker6M+AI-powered bot & fraud detection24/7 phone support45
AYTM (Ask Your Target Market)100M+AI-powered bot & fraud detectionVideo
Image
9-5 chat support30+
Delighted by QualtricsNot mentionedAutomated response filteringEmail support30+
JotformPhoto
Audio
24/7 chat support**Not mentioned
Kantar Marketplace80M+Not mentionedNot mentionedNot mentioned24/7 supportNot mentioned
Make Opinion47M+Not mentionedImage only24/7 supportNot mentioned
quantilopeNot mentionedNot mentioned
SurveyMonkey175M+AI-powered bot & fraud detectionPhoto
Video
24/7 phone support15+
SurveySparrowPhoto
Video
24/7 phone support**70+with add-ons
Voxco10MDuplication check24/7 support200+

*Based on vendor claims.

**Jotform and SurveySparrow offer 24/7 support only for Enterprise subscriptions.

If interested, here are our data-driven lists of survey participant recruitment services and survey tools.

Zoho Survey evaluation

Zoho Survey, a comprehensive feedback management platform, was launched in 2013. It started as a simple survey builder and evolved over time​​. As of November 2023, Zoho Survey is serving more than 25,000 users across more than 50 countries, including over 4,000 enterprise users​​.

What is the difference between Zoho Survey and Zoho Forms?

Choosing between Zoho Survey and Zoho Forms depends on your specific needs. Zoho Survey is tailored for creating detailed surveys to gather feedback and analyze responses, offering advanced analytical tools ideal for market research or customer satisfaction surveys.

On the other hand, Zoho Forms is better suited for straightforward data collection tasks like event registration or lead generation, focusing more on efficient data gathering rather than in-depth analysis. Your choice should align with whether your primary goal is detailed survey analysis (Zoho Survey) or simple data collection and management (Zoho Forms).

Key features

  • Question types: Zoho survey builder features more than 25 question types ranging from star ratings to matrix choices.
  • Survey analytics: Offers enhanced analysis features, including a simulation count dropdown and customizable label options within the Customize popup.
  • Personalized emails: Users can set personalized email addresses for the reply-to field in trigger emails, streamlining communication.
  • Survey customization: The pre-populated feature includes multiple textboxes, contact information, and full name questions. This allows survey creators to customize each field’s pre-populated value, offering a more personalized survey experience to respondents.
  • Mobile app functionality: Their mobile app can be used to create surveys and survey responses.
  • Reporting: Zoho Survey offers trend reporting functions and users can easily get instant and custom reports.

Pros

  • Many users report that integration with third-party applications is simple and numerous alternatives are available.2
  • Users appreciate Zoho’s survey analytics function (see figure below).
This figure shows a user review on Zoho Survey.

Source: G23

  • Users state that the predefined templates provided by Zoho makes the online survey creation process fast and easy (see figure below).
This figure shows a user review on Zoho Survey.

Source: G24

Cons

  • Low-tier plans include a limited number of survey responses which would be problematic especially when large sample size or various numbers of surveys are required (see figure below).
This figure shows a user review on Zoho Survey.

Source: G25

  • Some users state that the integration of AI-powered capabilities would provide a better user experience (see figure below).
This figure shows a user review on Zoho Survey.

Source: G26

  • Some users state that the survey respondents’ pool could be more targeted (see figure below).
This figure shows a user review on Zoho Survey.

Source: G27

  • Some features such as integration with Google Sheets to analyze data and email notifications are only available in Pro versions.8
  • Some users state that the tech support provided is not the best quality and the response time could be long.910
  • Users complain about the pricing structure as there is no pricing plan for especially small businesses.11
  • If you need customer service in a language other than English, a language barrier exists.12

Transparency statement:

AIMultiple serves numerous emerging tech companies, including resonio by Clickworker.

Further Reading

For those interested, here is also our data driven list of market research tools.

If you need help in your survey tool vendor selection, don’t hesitate to reach us:

Find the Right Vendors
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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