Zoho Survey Evaluation & Top 10 Survey Tool Alternatives in '24
The American Customer Satisfaction Index stood at 75% in Q3 2023, marking a slight uptick from the previous year.1 Consistently surveying customers is the key to understanding customers’ level of satisfaction and a prominent player in the survey software field is Zoho Survey. While it’s a robust tool, Zoho Survey has some limitations such as lacking advanced AI for data quality control, offering limited options for multilingual surveys, and providing restricted customer support.
This article delves into the capabilities of Zoho Survey, highlighting its strengths and weaknesses. We also present a list of alternative survey tools, providing businesses with options to explore other software solutions that might better align with their specific survey needs.
Top 10 Zoho Survey alternatives
Vendors | Reviews* | Employee size | Ratings* |
---|---|---|---|
Zoho Survey | 1,291 | 19,697 | 4.5/5 |
resonio by Clickworker | 68 | 1,009 | 4.2/5 |
AYTM (Ask Your Target Market) | 23 | 151 | 4.8/5 |
Delighted by Qualtrics | 118 | 32 | 4.6/5 |
Jotform | 4,313 | 594 | 4.6/5 |
Kantar Marketplace | 36 | 33,692 | 4.2/5 |
Make Opinion | 20 | 26 | 4.0/5 |
quantilope | 36 | 196 | 4.4/5 |
SurveyMonkey | 29,477 | 1,361 | 4.4/5 |
SurveySparrow | 1,989 | 272 | 4.6/5 |
Voxco | 135 | 83 | 4.2/5 |
Note: With Zoho Survey and resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.
*Data used here was gathered from software review platforms such as G2, Capterra, and Trustradius.
Check out Zoho Survey alternatives deep dive for top providers such as Qualtrics and SurveyMonkey.
Feature comparison of top 10 Zoho Survey alternatives
Vendors | Crowdsource survey respondent size* | Segmentation possibilities/selection criteria | Data quality control | Customizable reports | Real-time results | Media file addition (i.e., audio, image, video) | Multi-channel survey distribution | Customer support | Multi-language surveys | Predictive analytics |
---|---|---|---|---|---|---|---|---|---|---|
Zoho Survey | Not mentioned | ✅ | ✖ | ✅ | ✅ | ✅ | ✅ | Email support | 30+ | with add-ons |
resonio by Clickworker | 6M+ | ✅ | AI-powered bot & fraud detection | ✅ | ✅ | ✅ | ✅ | 24/7 phone support | 45 | ✅ |
AYTM (Ask Your Target Market) | 100M+ | ✅ | AI-powered bot & fraud detection | ✅ | ✅ | Video Image | ✅ | 9-5 chat support | 30+ | ✅ |
Delighted by Qualtrics | Not mentioned | ✅ | Automated response filtering | ✅ | ✅ | ✖ | ✅ | Email support | 30+ | ✅ |
Jotform | ✖ | ✅ | ✖ | ✅ | ✅ | Photo Audio | ✅ | 24/7 chat support** | Not mentioned | ✖ |
Kantar Marketplace | 80M+ | Not mentioned | Not mentioned | ✖ | ✖ | ✅ | Not mentioned | 24/7 support | Not mentioned | ✅ |
Make Opinion | 47M+ | ✅ | Not mentioned | ✅ | ✖ | Image only | ✅ | 24/7 support | Not mentioned | ✅ |
quantilope | ✖ | ✖ | ✖ | ✅ | ✅ | ✅ | ✅ | Not mentioned | Not mentioned | ✅ |
SurveyMonkey | 175M+ | ✅ | AI-powered bot & fraud detection | ✅ | ✅ | Photo Video | ✅ | 24/7 phone support | 15+ | ✖ |
SurveySparrow | ✖ | ✅ | ✖ | ✅ | ✅ | Photo Video | ✅ | 24/7 phone support** | 70+ | with add-ons |
Voxco | 10M | ✅ | Duplication check | ✅ | ✖ | ✅ | ✅ | 24/7 support | 200+ | ✅ |
*Based on vendor claims.
**Jotform and SurveySparrow offer 24/7 support only for Enterprise subscriptions.
If interested, here are our data-driven lists of survey participant recruitment services and survey tools.
Zoho Survey evaluation
Zoho Survey, a comprehensive feedback management platform, was launched in 2013. It started as a simple survey builder and evolved over time. As of November 2023, Zoho Survey is serving more than 25,000 users across more than 50 countries, including over 4,000 enterprise users.
What is the difference between Zoho Survey and Zoho Forms?
Choosing between Zoho Survey and Zoho Forms depends on your specific needs. Zoho Survey is tailored for creating detailed surveys to gather feedback and analyze responses, offering advanced analytical tools ideal for market research or customer satisfaction surveys.
On the other hand, Zoho Forms is better suited for straightforward data collection tasks like event registration or lead generation, focusing more on efficient data gathering rather than in-depth analysis. Your choice should align with whether your primary goal is detailed survey analysis (Zoho Survey) or simple data collection and management (Zoho Forms).
Key features
- Question types: Zoho survey builder features more than 25 question types ranging from star ratings to matrix choices.
- Survey analytics: Offers enhanced analysis features, including a simulation count dropdown and customizable label options within the Customize popup.
- Personalized emails: Users can set personalized email addresses for the reply-to field in trigger emails, streamlining communication.
- Survey customization: The pre-populated feature includes multiple textboxes, contact information, and full name questions. This allows survey creators to customize each field’s pre-populated value, offering a more personalized survey experience to respondents.
- Mobile app functionality: Their mobile app can be used to create surveys and survey responses.
- Reporting: Zoho Survey offers trend reporting functions and users can easily get instant and custom reports.
Pros
- Many users report that integration with third-party applications is simple and numerous alternatives are available.2
- Users appreciate Zoho’s survey analytics function (see figure below).
Source: G23
- Users state that the predefined templates provided by Zoho makes the online survey creation process fast and easy (see figure below).
Source: G24
Cons
- Low-tier plans include a limited number of survey responses which would be problematic especially when large sample size or various numbers of surveys are required (see figure below).
Source: G25
- Some users state that the integration of AI-powered capabilities would provide a better user experience (see figure below).
Source: G26
- Some users state that the survey respondents’ pool could be more targeted (see figure below).
Source: G27
- Some features such as integration with Google Sheets to analyze data and email notifications are only available in Pro versions.8
- Some users state that the tech support provided is not the best quality and the response time could be long.910
- Users complain about the pricing structure as there is no pricing plan for especially small businesses.11
- If you need customer service in a language other than English, a language barrier exists.12
Transparency statement:
AIMultiple serves numerous emerging tech companies, including resonio by Clickworker.
Further Reading
- Survey Participant Recruitment: How It Works & 5 Tips
- Top 5 Amazon Mechanical Turk Survey Participant Recruitment Alternatives
- Top 6 Market Research Software
For those interested, here is also our data driven list of market research tools.
If you need help in your survey tool vendor selection, don’t hesitate to reach us:
External Links
- 1. “Press Release National ACSI Q3 2023“. American Customer Satisfaction Index. November 7, 2023. Retrieved November 19,2023.
- 2. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 3. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 4. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 5. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 6. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 7. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 8. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 9. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 10. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 11. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
- 12. “Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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