AIMultiple ResearchAIMultiple Research

Top 5 Survey Analysis Tools & Software Evaluation: 30k+ reviews

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

View Full Profile
Researched by
Ezgi Alp
Ezgi Alp
Ezgi Alp
Ezgi is an industry analyst at AIMultiple. She specializes in firewalls and firewall management.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

Publications:
• Tanyeri A. B., and Alp E. (2022).
View Full Profile

Given that companies typically receive feedback from only 4% of their customers, conducting surveys becomes an essential strategy to capture a broader range of customer feedback and experiences. However, while many survey tools offer basic functionality, not all come equipped with comprehensive survey analytics features, often necessitating additional add-ons for deeper analysis.

Recognizing this gap, the focus of this article is on highlighting the top survey analysis tools that provide in-depth analytical capabilities to help businesses choose the right survey tool that suits their needs.

Top 5 survey analysis tools

VendorRatings*Employee size**
resonio by Clickworker5.0 out of 2 reviews996
Qualtrics Research Core4.5 out of 3,245 reviews6,143
QuestionPro4.6 out of 1,254 reviews408
SurveyMonkey4.5 out of 28,555 reviews1,409
Zoho Survey4.5 out of 1,244 reviews19,004

* Reviews and ratings are derived from the data gathered from B2B software review platforms.

** Employee size information is gathered from LinkedIn.

Note: With resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.

If you want to know more about survey participant recruitment, check out our comprehensive guide.

For those interested, here is also our data-driven list of survey participant recruitment services and survey tools.

Core features comparison of survey data analysis software & tools

VendorData quality assuranceSurvey respondent size*Real-time resultsPredictive analyticsHeatmap analysisGeocodingAPI integrations
resonio by ClickworkerAI-powered bot & fraud detection6M+Not provided
Qualtrics Core XMAI-powered bot & fraud detectionNot providedwith add-ons80+
QuestionProScreening after response collection22MNot provided
SurveyMonkeyAI-powered bot & fraud detection175M+175+
Zoho SurveyNot providedwith add onswith add ons300+

* Based on vendor claims.

You can also check our survey software vendor deep dive on top platforms like Qualtrics, SurveyMonkey, and Zoho Survey.

Detailed evaluation of each vendor

This section provides a detailed evaluation of each vendor mentioned in this article.

1- resonio by Clickworker

resonio, powered by Clickworker, is a survey platform that engages over 5 million participants to complete surveys. The platform is designed to assist businesses in collecting and analyzing data, aiming to provide a thorough overview of the insights obtained. Its focus is on streamlining the data acquisition process, facilitating businesses in efficiently accessing and interpreting survey information.

Key features

  • Analytical toolkit: Offers tools for in-depth analysis of survey responses.
  • Customizable survey reports: Allows for tailored reports based on survey results.
  • Automated report generation: Analyze and present survey results by creating comprehensive reports without manual intervention.
  • Real-time results: Provides immediate access to survey outcomes.
  • Survey participant recruitment: Engages a vast network that consists of 5+ million respondents for diverse survey participation.
  • Segmentation tools: Offers capabilities to target specific groups through advanced customer segmentation.
  • Panel building for follow-ups: Facilitates the creation of participant panels for conducting sequential surveys.
  • Geocoding of survey responses: Analyzes data based on geographical locations.

Pricing

  • Pay as you go: Flexible pricing model that charges based on usage such as the number of survey questions, target language, and demographics.
  • Free trial: Available.
  • Free version: Not available.

Pros

  • Interface: Users state that Resonio excels with its intuitive interface, swift insights, and precise audience segmentation.1
  • Visualization and analysis: It is mentioned that Resonio earns high regard for its top-notch analysis and visualizations.2
  • Survey respondents: Users report that the platform’s micro taskers are dependable and quick in producing results.3

Cons

  • Learning curve: Some users have observed that newcomers to AI and machine learning may initially face a learning curve.4

2- Qualtrics Core XM

Qualtrics Core Experience Management (XM) is a platform specialized in survey analysis, utilized by organizations for collecting, examining, and responding to feedback to enhance customer, employee, brand, and product experiences. It streamlines the process of survey creation and dissemination to targeted audiences, enabling them to submit their feedback directly through the platform for detailed analysis and actionable insights.

Key features

  • Real-time results: Immediate access to survey data.
  • Deep analytics: Sophisticated tools for detailed data analysis.
  • API integration: Allows integration with other tools for enhanced functionality.

Pricing

  • Custom pricing based on user needs.
  • Free trial: 30-day free trial available.
  • Free version: Available.

Pros

  • Logic and scoring functions: Users find the advanced logic and scoring features of this tool to be highly beneficial.5
  • Reporting: Users appreciate Qualtrics for its ease of creating detailed reports, which can be exported and shared with team members or clients through a link.6

Cons

  • User interface: Users have mentioned that frequent changes to the interface can create challenges when managing existing surveys.7
  • Survey formatting: Users have reported encountering unresolved issues, particularly with certain conditional formatting or calculations.8
  • Confidential survey data: Users have expressed the need for a feature to label specific questions, like name and email, as “confidential.” They suggest separate access policies for datasets including confidential details and for de-identified data with confidential questions omitted.9

3- QuestionPro

QuestionPro, established in 2002 and based in Austin, Texas, is a provider of online survey software. With 400+ employees, the company specializes in tools for survey creation, distribution, and analysis, focusing on customer and employee satisfaction.

Key features

  • Trend analysis: Identifies patterns over time in survey responses.
  • Geocoding of survey responses: Analyzes data based on geographical locations.
  • Grouping analysis: Segments data for detailed subgroup analysis.
  • Crosstab analysis: Compares responses across different questions for deeper insights.

Pricing

  • Advanced plan: Starts from 99$ per month/user, billed annually.
  • Team edition: Starts from 83$ per month/user, billed annually.
  • Free trial: 10-day free trial available.
  • Free version: Available.

Pros

  • Customer support: Users appreciate the customer support and note that the support team assists whenever customers encounter difficulties.10
  • Analytics and reporting: Users praise the platform’s robust analytics and reporting features for delivering valuable insights quickly.11

Cons

  • Training materials: Users have found it challenging to self-help or train their team using QuestionPro, citing disorganized and sometimes inaccurate help articles on the website, along with a lack of a robust user support community compared to competitors.12
  • Exporting data: Users have expressed difficulty in downloading complete survey results as a whole, rather than just individual responses.13

4- SurveyMonkey

SurveyMonkey, headquartered in San Mateo, California, was founded in 1999 and specializes in cloud-based survey software. SurveyMonkey’s toolkit helps customers gather data and analyze them across sectors, providing solutions for experience management.

Key features

  • Real-time results: Instant access to survey responses as they are submitted.
  • Automated charts for close-ended questions: Visual representation of quantitative data.
  • Text analysis: Advanced analysis of open-ended responses.
  • Filter and compare rules: Customizable options for data segmentation and comparison.

Pricing

  • Team advantage plan: Starts from 25$ per month for three users.
  • Team premier plan: Starts from 75$ per month for three users.
  • Enterprise: Custom pricing.
  • Free trial: Available.
  • Free version: Not available.

Pros

  • Real-time reporting and data export: Users have highlighted that the real-time reporting and data export features are transformative for their workflow.14
  • Survey design and format: Users appreciate the design capabilities of the surveys, noting the wide variety of available question-and-answer formats.15

Cons

  • Pricing plans: Users have expressed concerns about the high pricing and how the cost can escalate quickly with various plans and add-ons.16
  • Customer support: Users have noted that the customer service can sometimes be slow or unavailable.17
  • Survey respondents: Users mention that the responses they got from the audience were often redundant.18

5- Zoho Survey

Zoho Survey, initiated in 2013 as a basic survey builder, has progressively developed into a survey analysis platform. By November 2023, it is utilized by over 25,000 users in more than 50 countries, including a substantial segment of over 4,000 enterprise users, indicating its growth into a broader scope of survey analysis and feedback management.

Key features

  • Real-time report updates: Immediate updates as survey responses are received.
  • Response filtering: Custom filters for specific data views.
  • Custom and trend reports: Tailored reports to track patterns and trends.
  • Cross-tab reporting: Comparative analysis of different survey questions.
  • Report sharing: Various report sharing options for collaborative analysis.
  • Scheduled reports: Automated report generation at set intervals.

Pricing

  • Plus: 35$ per month, billed annually.
  • Pro: 49$ per month, billed annually.
  • Enterprise: 109$ per month for 3 users, billed annually.
  • Free trial: Available.
  • Free version: Limited to 100 responses/survey.

Pros

  • Data analytics: Users note that Zoho stands out for its superior performance in data analytics compared to other survey tools.19
  • Customer support: Users commend the platform for its rapid customer support system.20

Cons

  • Reporting: Users have found that when dealing with quantitative data, the tool is less supportive due to limitations such as not generating percentage-based reports for clearer understanding.21
  • Pricing plans: Users suggest that introducing more flexible pricing plans or extra options for users with particular needs could enhance accessibility for a broader audience.22
  • Third-party integrations: Users have expressed a desire for a broader range of third-party integrations, which would offer more flexibility and the ability to link survey data with other systems they use.23

Why would you need survey analysis tools?

1- Organize unstructured data

Unstructured data, which includes various formats like text, video, audio, and social media posts, is often rich in insights but challenging to analyze due to its non-standardized form. Survey analysis tools are crucial in extracting meaningful information from this diverse data pool. These tools can process and interpret the nuances within unstructured data, transforming it into actionable insights.

2- Segment the users

Survey analysis tools enable businesses to dissect their audience into distinct groups based on specific criteria like age, location, purchasing habits, or even feedback patterns. This segmentation is particularly useful for customizing communication and offerings. For instance, a tech company might find that users in one age group prefer more detailed tutorials, while another favors quick how-to guides. Tailoring content and support accordingly can significantly enhance user experience and satisfaction.

3- Conduct sentiment analysis

Survey analysis tools go beyond mere numerical ratings; they can interpret the tone and sentiment in customer feedback, especially from qualitative data such as open-ended questions. Sentiment analysis is vital in understanding what customers think and how they feel. For example, a restaurant chain might discover that while the food is generally well-received, there’s a recurring sentiment of dissatisfaction with the ambiance in certain locations, guiding them to make more environment-focused improvements.

For those interested in sentiment analysis, here is a benchmarking on the top sentiment analysis services.

4- Measure customer insights over time

Tracking how customer perceptions and experiences evolve over time is crucial for long-term business strategy. Survey analysis tools can reveal trends and shifts in customer opinions, which might be due to changes in the market, new competitors, or internal changes in the business.

5- Benchmark against industry standards

Comparing survey results with industry benchmarks provides a clear perspective on where a business stands in the market. This could involve comparing customer satisfaction scores, product feedback, or service quality metrics. For instance, a software company might benchmark its user satisfaction scores against industry averages to see if their new UI update aligns with or surpasses current market expectations.

6- Conduct predictive analytics

Predictive analytics involves using current and historical survey data to forecast future trends or behaviors. This is particularly useful for anticipating market changes or evolving customer needs. For example, a financial services firm might use survey data to predict which types of investment products are likely to gain popularity in the coming year, allowing them to adjust their offerings and marketing strategies in advance.

For those interested, here is our data driven list of market research tools.

Further Reading

For guidance on survey analysis, feel free to reach us:

Find the Right Vendors
Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
Follow on
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

To stay up-to-date on B2B tech & accelerate your enterprise:

Follow on

Next to Read

Comments

Your email address will not be published. All fields are required.

0 Comments