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Top 6 Online Survey Participant Recruitment Tools Analysis in 24′

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Researched by
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi Alp, PhD.
Ezgi is an industry analyst at AIMultiple. She specializes in firewall, firewall management and procurement technologies.

She has held various positions in academia and the finance industry. Ezgi holds a PhD in finance and a bachelor's degree in management. She has a background in publishing scientific articles and presenting at conferences.

Publications:
• Tanyeri A. B., and Alp E. (2022).
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Top 6 Online Survey Participant Recruitment Tools Analysis in 24′Top 6 Online Survey Participant Recruitment Tools Analysis in 24′

AIMultiple team adheres to the ethical standards summarized in our research commitments.

Companies conduct online surveys to understand market trends, their target audience, or existing customers. However, finding the right participants is crucial in market research, as biased or unrepresentative data may lead to misleading results and misinformed business decisions. Companies get help from survey tools in recruiting participants for their research. However, considering the survey respondent size, segmentation possibilities, or free trial options, finding the right vendor can be both challenging and time-consuming.

We carried out a benchmarking study to help your vendor selection process​​. We’ve found several crucial metrics to consider while choosing the right vendor for your business for online participant recruitment.

Top 6 online survey participant recruitment tools

VendorsReviews*Employee sizeFree trialSurvey respondent sizeLanguages offeredMulti-channel survey distributionCustomer support
resonio by Clickworker5.0 out of 2 reviews9966M+45Web-based panel, Android or iOS24/7 phone support
Qualtrics CoreXM4.5 out of 3,245 reviews6,143NA50Web-based panel24/7 live support
User Interviews4.7 out of 830 reviews1552.4MEnglish onlyWeb-based panel, Android or iOSNA
Amazon Mechanical Turk4.1 out of 29 reviews124,662✖️500KNot providedWeb-based panelThrough e-mail
Pollfish4.5 out of 227 reviews65✖️250M+50Web-based panel, Android or iOS24/7 live support
SurveyMonkey Audience4.5 out of 81 reviews1,409✖️175M16Web-based panel24/7 phone support

* Reviews are derived from B2B software review platforms

Note: With resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.

Check out our survey participant recruitment service deep dive for top providers such as Pollfish, Qualtrics Core XM, Amazon Mechanical Turk Survey, and SurveyMonkey Audience.

Vendor selection criteria

We narrowed our survey panel company list based on some criteria. We used the number of B2B reviews and employees of a company to estimate its market presence, as these criteria are public and verifiable.

As a result, we set certain parameters to focus our efforts on the top 6 companies in terms of market presence. We selected firms with more than 60 employees.

Top 6 metrics in choosing the best participant recruitment service

1- Diverse and large respondent pool

Ensure the service provides access to a broad and diverse group of respondents. This is especially important for B2B companies targeting decision-makers or B2C businesses focusing on affluent shoppers. A large respondent pool guarantees that the survey reaches a wide and representative audience, increasing the reliability of the results.

For those interested, here is our article on the best practices for conducting online surveys.

2- Multilingual respondents

Most recruitment participants’ services rely on English while collecting feedback from their audience. However, customers of global companies come from diverse parts of the world and speak various languages. Thus, conducting user research in different languages and obtaining feedback from non-English speaking customers can help businesses get deeper and more inclusive insights.

3- Segmentation possibilities

To obtain reliable data, researching the right audience is as crucial as the sample’s representativeness. Vendors can divide their crowd into segments based on certain demographic characteristics (e.g., age, language, country, disposable income). As a result, only participants who match the target audience’s profile can complete the survey.

4- Prescreening participants

Source: recollective1

Figure 1. Examples of prescreening questions before the participants take the survey

The recruitment service should have robust screening processes to ensure that participants are genuine and fit the criteria you’re looking for. This helps in filtering out unqualified or fraudulent respondents, maintaining the integrity of your user research.

5- Multi-channel survey distribution

Companies can deploy participants through a variety of methods. Most businesses offer web-based panels where customers can register and complete activities. However, some also offer desktop or mobile implementations (Android or iOS).

6- Free trial options

Companies can sometimes get stuck between two options and may want to try both before investing in one of the tools. While some services let you try them out for free with some basic tools, others require payment in advance.

Transparency statement:

AIMultiple serves numerous emerging tech companies, including resonio by Clickworker.

Here is also our data-driven list of survey participant recruitment services and survey tools for those interested.

You can also check our data-driven list of market research tools.

Further Reading

Reach us if you have any questions about conducting online surveys:

Find the Right Vendors
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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