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Growth for B2B Tech Vendors

B2B Affiliate Marketing: Benefits & Best Practices in 2024

B2B Affiliate Marketing: Benefits & Best Practices in 2024

Affiliate marketing is an important element for a company’s marketing strategy as it is one of the best ways to nourish demand and lead generation by creating organic traffic for the company website. By 2022, affiliate marketing spending has reached 8.

Jan 114 min read
In-depth Guide to B2B Outbound Marketing in 2024

In-depth Guide to B2B Outbound Marketing in 2024

With the growth of digital marketing techniques, outbound marketing strategies became old-school marketing practices. Many people think that outbound marketing is now a useless method. However, outbound marketing is still important for a company’s total marketing efforts, as the numbers show that the share of outbound marketing increases as the company size gets bigger.

Jan 116 min read
In-depth Guide to B2B Inbound Marketing in 2024

In-depth Guide to B2B Inbound Marketing in 2024

Inbound marketing is a growing B2B marketing strategy as digital channels are replacing old-school techniques. Marketers now not only aim to catch the potential customers, but also and more importantly try to attract them potential customers. So, inbound marketing efforts are ideally suited for achieving this.

Jan 114 min read
B2B Brand Awareness Tactics in 2024

B2B Brand Awareness Tactics in 2024

According to the 95-5 rule, at any given time, only 5% of B2B buyers are in-market. This means that leveraging long-term marketing strategies to influence future buyers (i.e. 95% of potential buyers) in the upper-funnel is a must (Figure 1). Figure 1.

Jan 115 min read
How to Achieve B2B Growth in 2024?

How to Achieve B2B Growth in 2024?

A successful business strategy includes achieving a consistent business strategy and revenue growth, as well as caring and retaining existing customers.

Jan 114 min read
How to Increase B2B Demand Generation in 2024?

How to Increase B2B Demand Generation in 2024?

By implementing a successful demand generation strategy, B2B companies can establish themselves as industry leaders, foster better alignment between marketing and sales teams, and drive sustainable growth and revenue.  According to a study, more than half of the B2B companies favor investing in short-term demand generation rather than long-term brand awareness (Figure 1). Figure 1.

Jan 105 min read
Top 10 B2B Marketing Trends in 2024

Top 10 B2B Marketing Trends in 2024

A successful marketing strategy is a game changer for businesses. Surprisingly, according to research, B2B companies are more eager to run a marketing campaign compared to B2C companies. A successful B2B marketing strategy means staying updated with the latest trends in the market.

Jan 114 min read
10 Most Innovative Countries in 2024: A data-driven analysis

10 Most Innovative Countries in 2024: A data-driven analysis

Local solutions are still important. Local languages, customs, and laws increase the need for local partnerships. Analyzing the number of B2B tech companies from each country, we have ranked countries in terms of the number and capabilities of B2B solution providers in that country. United States and UK emerge as B2B technology leaders.

Jun 25 min read
Find the Fastest Growing B2B Tech Companies in 2024

Find the Fastest Growing B2B Tech Companies in 2024

Growth pushes businesses forward and keeps them up when the market is down. Understanding a business’ growth rate is critical for businesses who wish to invest in, acquire, buy from or partner with a company. This is also crucial for individuals who wish to invest in that company.

Jan 114 min read
4 Steps To Find The Best Software Reviews/Insights in 2024

4 Steps To Find The Best Software Reviews/Insights in 2024

There are numerous platforms for supporting a business software purchase decision, including: There are numerous examples of both in the market.

Jan 25 min read