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Process Visualization in '24: 8 Use Cases & 13 Best Techniques

Process Visualization in '24: 8 Use Cases & 13 Best TechniquesProcess Visualization in '24: 8 Use Cases & 13 Best Techniques

According to neuroscience studies, people tend to transmit information by 90 % more in a visual format, which is why they can follow directions in the visual format 323% better than text format.1  

By the same token, business leaders can leverage process visualization to ensure that every team understands what end-goal a process aims to deliver, how processes function and what are their responsibilities while executing the process. 

Such improvement in communication can:  

  • shorten the meeting time, 
  • facilitate knowledge management, 
  • fasten the decision-making,
  • and ensure data-driven culture.   

Despite such benefits, business analysts might hesitate visualizing a process because they might fail to: 

  • Apply it into the accurate use case, 
  • Choose the relevant technique and diagram, 
  • Complete the visualization in a given time span. 

In this article, we’ll cover how to visualize your processes, 8 use cases where you can apply process visualization, and some of the important techniques and diagrams. 

What is process visualization?

Process visualization provides an end-to-end overview of a process flow including all the steps taken, sub-processes, activities, data inputs and outputs, and risk objects. 

Analysts can benefit from visualization to illustrate a customer journey or a supply chain as it is, plan a new process, or ensure that the process complies with the ideal model. 

How to visualize processes?

Process visualization can be done manually or automatically, with the help of a software. 

Manual process visualization can be useful for simple processes in a small organization. However, processes are often complicated and include several intersectionalities even in a small-scaled business, turning manual process visualization into a long project. 

Therefore, we recommend leveraging an automated process visualization tool, such as process mapping software or a process intelligence tool, such as process mining and modeling

Process mining can extract your process data from IT systems, analyze your  processes and plot a comprehensive map automatically,  shortening the process visualization project. 

Leading process mining vendors offer task mining capability for you to capture user-interaction, so you can record the execution practices of the employees and include all relevant documents, such as excel and spreadsheets. 

By using process mining, you can visualize your process model without going through these visualization steps of: 

  1. Selecting the relevant technique and diagram
  2. Understanding the workflow 
  3. Collecting data
  4. Designing and optimizing visuals 

8 Process Visualization Use Cases 

Visuals can be helpful for:

  1. Process planning and designing: Process visuals are an important stage of process planning and design since such visuals allow identifying relevant information for the optimal operations. 
  2. Process documentation: Process visualization is a part of process documentation since process  maps and models provide more details on tasks and operations. 
  3. Process risk assessment: Process maps can  disentangle the process complexity and help assess process risks.
  4. Process analysis: Detailed process visuals can streamline and improve process analysis.
  5. Process compliance: Process maps can facilitate estimating the overall  compliance level with ideal processes, rules and regulations.  
  6. Process improvement: In process visuals, you can notice areas for improvement such as delays, unnecessary steps and other bottlenecks.
  7. Process automation: Visuals are useful to identify redundant and error-prone tasks and activities to automate.  
  8. Process controls and standardization: Mapping the processes allows checking for the variations which are the different traces or process paths in activities and execution practices and standardizing them. 

Process visualization techniques 

Process visualization varies based on the complexity of the process, the use case the visuals are required for, and the end-goal the visuals aim to deliver. 

Some of these techniques include: 

  1. Flowchart mapping: Process flowcharts describe the flow of the process. They are typically used to map out simple processes. For instance, administrative teams in a university receive application forms and they are required to forward these to the relevant units to be viewed and then send automated emails to the candidates to inform them of their rejections or acceptance.  
Flowchart mapping is a process visualization technique, illustrating the details of improving a product with new feature adding.
Flowchart example 2 
  1. Process mapping: It outlines process steps and decisions in detail. They show tasks, materials and information and how they relate to one another through the process. For example, an HR department can map the on-boarding process for the new employees to identify inefficient activities or unnecessary steps in order to optimize the process.  
Process mapping is a process visualization technique, illustrating the details of accounts payable process.
Process map example 3 
  1. Journey mapping: It visualizes customer’s experience step by step while purchasing a product or service. They help understand customer view and optimize product, service or website to increase customer satisfaction. 
Customer Journey mapping is a process visualization technique, illustrating the stages of a customer from brand awareness till loyalty.
Customer Journey map example 4 
  1. Process blueprinting: It illustrates the business-to-consumer (B2C) touch-points in a selected process by mapping customer journey, all internal actions and tools that support customer activities, employee- customer interactions, and secondary processes.  
Process blueprinting is a process visualization technique, mapping a process with each detail including customer journey, supportive processes, backstage and frontstage actions.
Process blueprinting example 5 

For instance, if your aim is to run a process analysis for your e-commerce processes to enhance customer experience, then you are likely to choose a customer journey mapping or process blueprinting. 

On the other hand, if you aim to identify and automate your manual tasks, you should probably map out the activities and tasks in a sequential order to see interactions. In such a case, you should utilize process mapping. 

5. Value Stream Mapping: Value stream mapping identifies points the process requires improvement. These enhancement options include:

  • Delays resulted from a prior step in the workflow 
  • Unnecessary steps in the given process 
  • Prolonging activities 
  • Producing goods and services more than demanded
  • Defects and ill-performing services
  • Complicated communication flow among employees or with suppliers 
Value stream mapping example 6 

Diagrams used in process visualization

Process visualization benefits from diagrams and it is important to choose the right diagram. 

  1. Process flows: This diagram maps out the workflow including individual tasks and objectives at a high level. Such flows are useful to develop and to adopt a new process.
Process flow diagram is a diagram used in process visualization, illustrating the procure to pay process workflow.
Process flow example 7 

2. UML Diagrams: Unified Modeling language diagrams analyze, design and implement software programs. Some UML diagrams are applicable to business process modeling. 

Specifically, the most preferred UML diagrams include:

  • Structural diagrams that analyze process structure:
    •  Class diagrams
    • Object diagrams
    • Component diagrams 
  • Behavioral diagrams that illustrate process agents and other factors:
    • Activity diagrams 
    • Use case diagrams 
    • Interaction overview diagrams 
UML diagram example from a case study 8 

3. Activity diagrams: These flowcharts show the series of events and are used to visualize technical processes for employees to understand the system’s functions. Order fulfillment process activity diagram shows once order is received the next activity is to send an invoice and contact the team to fill the order until the payment is received and the delivery is completed.

Activity diagram is a diagram  used in process visualization, illustrating the details of receive order process.
Activity diagram example 9 
  1. Swimlane diagram: Such diagrams display a workflow as smaller flows and units to stress the interactions and help easily identify inefficiencies. Such diagrams should be preferred for complex processes that have various sub-processes that are interrelated and independent. 
Swimlane diagram is a diagram used in process visualization, illustrating the details of payroll process.
Swimlane diagram example 10 
  1. BPMN diagram: BPMN stands for business process modeling notation and it aims to simplify interpretation across the organization by uniforming notations (e.g., geometric symbols and arrows). A company that wants to improve a process can model the process via BPMN diagram to enable different teams’ collaboration. 
BPMN diagram is a diagram used in process visualization, illustrating the details of a supply chain process for a hardware retailer.
BPMN diagram example 11 
  1. Data flow diagram: Such diagrams portray the data points in operating systems. It can be useful to show processes where data collection and recording in a database  or verifying order on the e-commerce tool. 
Data flow diagram is a diagram used in process visualization, illustrating the fulfillment process for ordered product.
Data flow diagram example 12 
  1. SIPOC diagram: Supplier, input, process, output, customers diagram is a specific type of swimlane diagram that delivers information on internal and external data flow. Its ultimate goal is to improve customer experience. 
SIPOC diagram is a diagram used in process visualization, showing the details of car retailer sales process.
SIPOC diagram example 13 

8. Gantt Charts

Gantt charts are an outdated methodology for process modeling which shows the time allocated for each task by indicating:

  • Start time
  • End time 
  • Time it takes until completed 

Gantt charts are helpful to understand time-sensitive processes. However, they are oversimplified diagrams so they are not useful for complex business processes. 

Gantt chart example for academic research case study 14 

Further reading

Explore more on process visualization by checking out:

Revise our data-driven and comprehensive DTO, task mining and process mining vendor list, if you want to leverage process mining.

Let us know, if you still have some doubts:

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Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Hazal Şimşek
Hazal is an industry analyst in AIMultiple. She is experienced in market research, quantitative research and data analytics. She received her master’s degree in Social Sciences from the University of Carlos III of Madrid and her bachelor’s degree in International Relations from Bilkent University.

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