Capterra Evaluation & Top 3 Capterra Alternatives in 2024

The global share of the market research industry is increasing annually and estimated to reach $90 billion in 2025.

Figure 1. Global revenue of the market research industry from 2008 to 2021 with forecasts for 2022

Source: Statista

In addition to consultancy services, B2B technology review platforms are a crucial component of market research as they provide valuable information and insights on online service that help companies find right business software that corresponds to their business needs. 

These platforms assist businesses in making informed decisions about investing in technology by providing them with:

• Useful software reviews
• Product/service comparisons
• Professional evaluations
• Research and advisory services

89% of consumers worldwide indicate that checking online reviews is a component of their buying journey.¹ Thus, review platforms are an important part of B2B marketing.

In this article, we will evaluate the review platform Capterra. Then, we will list the top 3 of Capterra alternatives.

Capterra review

Capterra is a software and business technology review platform, purchased by Gartner in 2015.

Capterra is like numerous other technology review platforms as it permits users to read and write reviews, and allows businesses to showcase and advertise their products. It furnishes a wide range of utilities and materials to assist businesses in locating the best business software, such as:

• a software directory
• software lists
• a comparison tool that allows users to compare products side-by-side

Business size of users

• Most reviewers of Capterra in other review platforms are from small businesses.

User ratings

• TrustRadius

Pros

• It claims that the online reviews are audited independently to guarantee clarity and trustworthiness.

Cons

• Reviews take longer time to get published compared to other platforms like G2.
  

Top 3 Capterra alternatives

Below, we listed the best alternatives according to the alphabetical order. However, we can be biased in this domain as one of Capterra’s competitors.

AIMultiple

AIMultiple is an emerging technology industry analyst that assists companies in discovering, selecting, and evaluating new software and business tech solutions through the use of transparent and easily understood metrics.

AIMultiple addresses fundamental problems of business software review websites with its approach:

• Most tech users rarely write reviews. In addition to user feedback via reviews, AIMultiple leverages various other sources of information, including the popularity of technology solutions online, the size of its workforce.
• Reading and evaluating reviews is time-consuming for buyers. Even if buyers had ample time, they would still face confusion in finding the best solution due to the abundance of insignificant reviews that reflect individual biases and the unique working conditions of multiple users. To address this, AIMultiple consolidates review findings on product pages to highlight the key features of the solutions.
• There is no single and unified review platform. Capterra users are unable to access information on feedback, case studies, and reviews from other review platforms such as TrustRadius, PeerSpot, and G2, among others. AIMultiple, however, aggregates all of these sources of information in one place.

User ratings

• Trustpilot

Pros

• Global leader in emerging technologies like RPA based on analysis of Semrush data. Read about our leadership identification methodology (see Figure 2). 

Figure 2. Global market share of review platforms and industry analysts in RPA

• Global Leader in other emerging tech domains like:
  • Conversational AI/Chatbots
  • Synthetic Data
  • Data Annotation/Labeling

Cons

• AIMultiple has limited influence in more traditional technology sectors.
• AIMultiple does not provide specific individual reviews. Users should visit the review platforms of their preference for this information.

G2

Established in 2012, G2 is an online B2B software marketplace that provides peer-to-peer reviews of software and technology. They assert that more than 60% of the companies listed in the Forbes Cloud 100 are customers of G2.²

G2 evaluates products by analyzing reviews and market presence data, which leads to the creation of satisfaction and market presence scores. These scores are then used to categorize products into one of four classifications on the G2 Crowd Grid:

• Leaders
• High performers
• Contenders
• Niche

Business size of users

• Most reviewers of G2 in other review platforms are from mid-market companies.

User ratings

• Trustpilot

Pricing

G2 has 4 different pricing plans with different features:

• Free
• Essential
• Pro
• Power

Pros

• G2 asserts that they employ an algorithm to identify and remove fake user reviews, particularly those created by employees of the reviewed company or its competitors.
• G2 states that their community reviews and approves comments manually to prevent spam and irrelevant feedback.
• To ensure authenticity, G2 mandates that reviewers provide screenshots to support their reviews.

Cons

• G2 condenses reviews into two metrics, the number of reviews and the rating, which means that users have to sift through thousands of reviews to obtain more detailed information. This approach is not practical, and as a result, buyers often concentrate on a few providers instead of exploring other options that may offer better pricing or industry-specific solutions that are more suitable for their business.
• Although G2 may have the most extensive review activity on the web, it does not dominate the market leadership in every sector.
• Some reviewers claim that even though they meet the necessary criteria, the platform is rejecting their reviews:

Gartner Peer Insights

Gartner Peer Insights is another review platform offered by the market research company Gartner. It allows technology buyers to write and read reviews on IT products and services and gain insights into the experiences of their peers in the industry. The platform covers a broad range of technology-related insights in areas such as Cloud, CRM, IT Services, among others.

Gartner Peer Insights offers:

• Peer-to-peer discussions
• Verified ratings and reviews
• Quick surveys to stay informed about key topics and the latest news
• Synthesized insights allow leveraging tools and resources to compare products, identify trends and make roadmap decisions

Business size of users

• Most reviewers of Gartner Peer Insights in other review platforms are from enterprise level companies.

User ratings

• TrustRadius

Pros

• For vendors: Reviews can potentially impact the standing of products in Gartner Magic Quadrants, which is a highly regarded source of information on vendors’ performance.
• For tech end-users: Among enterprise technology reviews, it is the largest.

Cons

• For vendors: Gartner Peer Insights is relatively more expensive than other platforms, which can pose a challenge for small and mid-sized businesses.
• For tech end-users: At times, the information provided on Gartner can be extremely complex and difficult for users to navigate.

If you have questions or need help in finding vendors, feel free to reach out:

External Links

• 1. “4 Things every business owner should know about the state of reviews.” Trustpilot Business, 15 March 2020, https://business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews. Accessed 7 March 2023.
• 2. “About.” G2, https://company.g2.com/about. Accessed 7 March 2023.