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Top 4 Synthesia Alternatives Based on 3,000 Reviews in 2024

Updated on Feb 15
5 min read
Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

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Sıla Ermut
Sıla Ermut
Sıla Ermut
Sıla Ermut is an industry analyst at AIMultiple focused on email marketing and sales videos. She previously worked as a recruiter in project management and consulting firms. Sıla graduated from Bilkent University with a Bachelor's degree in International Relations.
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Companies increasingly utilize generative AI tools to optimize tasks and improve productivity, and choosing the right tool is vital. Synthesia is an AI-powered video generation tool that generates AI avatars from scripts, converts text to human voice overs and customizes videos to enhance content creation process.

While Synthesia is a powerful tool for video and avatar generation, some users have expressed their issues with Synthesia including avatar limitations, voice quality and high pricing.

Top 4 Synthesia alternatives

VendorReviews# of EmployeesStarting price/user/monthFree Trial
Synthesia4.7/5 based on 1,213 reviews320$22
Picsart4.5/5 based on 507 reviews1,204$5
HeyGen4.8/5 based on 503 reviews41$24
InVideo4.6/5 based on 377 reviews121$20
Colossyan Creator4.6/5 based on 353 reviews68$19

The table above is sorted based on the number of reviews. Sources:

  • B2B user reviews: Capterra and G2.
  • The number of employees: LinkedIn.
  • Pricing: Vendor websites.

Vendor selection criteria

We have optimized our selection process by utilizing a clear and data-driven criteria to ensure an objective evaluation for Synthesia alternatives. We focused on publicly available metrics including vendor websites, and B2B review platforms G2 and Capterra. There are various AI avatar and video generators in the market. We selected 4 AI avatar and video generation solutions that are alternatives to Synthesia based on:

  • Number of reviews: The higher number of B2B reviews refers to strong presence in the market. We prioritized vendors with at least 350 reviews.
  • Average review ratings: We included vendors with at least 4.5 average ratings since higher review ratings obtained from B2B review platforms shows higher user satisfaction.
  • Number of employees: We selected vendors with more than 40 employees to assess their operational capacity. 

Evaluation of Synthesia and its alternatives

Synthesia

Synthesia enables you to choose from over 150+ AI avatars for generating professional videos. With Synthesia, you can build your custom AI avatars by recording yourself, generate your voice clone and combine your voice with your custom AI avatar. Synthesia also allows you to generate automated video scripts, and add auto generated closed captions for your personalized videos.

Figure 1: Synthesia product demo.1

Pros

Ease of use: Users find Synthesia features easy to use, requiring minimum effort to generate high quality videos and avatars.2

Customer services: Users praise Synthesia’s fast and helpful customer support services.3

Cons

Avatar limitations: When generating avatars for professional videos, users appreciate a wide range of customization options. Ability to create avatars that mimic human-like facial expressions and gestures is reported to be vital for many users. The limited AI avatar customization options is a significant downside for users when creating AI avatar videos with Synthesia. The users also recommend Synthesia to add more voiceover options to increase personalization.4

Low voice quality: Users report experiencing issues with voice quality and voice synchronization. Some users state that voice overs are robotic and do not always sound human-like. The users also recommend Synthesia to add more voiceover options to increase personalization.5

High pricing: Some users state that Synthesia is more expensive than its alternatives.6

HeyGen

HeyGen is an AI-powered video content creation platform and allows for realistic video productions with over 100 AI avatars and 300+ voices available in more than 40 languages. Users can translate videos and fine-tune edit their videos with HeyGen’s proofreading feature. HeyGen also supports instant lifestyle avatar in natural settings, professional studio avatar, and dynamically animated photo avatar generation.

Figure 2: HeyGen product demo.7

Pros

Training content: Users appreciate HeyGen’s online training materials that are personalized in line with customers’ expectations and needs.8

Customization: Users find HeyGen’s customization options useful when creating realistic videos. See figure 3.

Figure 3: HeyGen user review on Capterra.9

Cons

Pricing: Users state that HeyGen’s pricing is high and pricing options can be simplified.10

Invideo

Invideo enables its users to edit videos with text prompts to create engaging videos, and voiceover generation for Youtube and documentary video recording. Users can also select from a variety of video templates for creating business and advertisement videos, slideshows, intro and outro videos.

Figure 4: Invideo product demo.11

Pros

Template library: Users find Invideo’s template library useful for creating engaging video content. See Figure 5.

Swift video rendering: Users praise Invideo’s rendering options fast and easy to use.12

Figure 5: Invideo user review on Capterra.13

Cons

Text-to-speech generation: Some users note that text-to-speech feature generates robotic content. See Figure 6.

Figure 6: Invideo user review on Capterra.14

Picsart

With Picsart’s video editing skills, users can remove background from their photos, generate and enhance gifs, brand logos, and create slideshows. Piscart allows users to convert images to cartoons, add text, audio or subtitles to create engaging video content, and generate social media and ad content from the video templates. Picsart also enables converting sketch drawings into digital artwork, and generates social media captions and quotes by entering prompts.

Figure 7: Picsart AI avatar examples.15

Pros

Features: Users find Picsart’s editing, collage and AI enhancement features useful.16

Customization options: Users praise Picsart’s variety of customization options with filters, effects, and other integrated features such as stickers and overlays.17

Community: Picsart enables users to come together in a creative community to share their ideas on content, challenges and new techniques.18

Cons

Technical issues: Some users report experiencing glitches and slowing down when using the application on Android devices.19

Cloud storage: Picsart lacks a cloud storage to store and backup designs.20

Colossyan

Colossyan is a web based platform focusing particularly on workplace learning. Colossyan’s key features include customizable video templates for learning and development, onboarding and scenario based learning video generation, generating AI avatars for training videos, subtitle generation and auto video translation. Users can also screen capture and add screen recordings to their videos, and insert AI avatars and voiceovers to PDFs and PPTs.

Figure 8: Colossyan product demo.21

Pros

Educational videos: Users find Colossyan’s educational video creation easy to use and includes more editing features than its competitors.22

AI presenters: Colossyan’s AI presenter voice selection is realistic and users find its pronunciation tool helpful.23 

Cost effective: Users state that Colossyan’s personalized avatar creation is cost and time efficient.24

Cons

Synchronization issues: Some users report that Colossyan’s lip sync feature seems unnatural at times.25

Server response time: During the video reviewing process, user experience delays in server response and this would cause problems for users working within deadlines.26

External Sources

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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