Marketing
Click to WhatsApp Ads: Benefits, Set Up & Examples in 2024
Businesses need effective ways to engage customers. With the rise of the WhatsApp Business app, companies have a new avenue for outreach. However, just having a WhatsApp account for business isn’t enough. The key is to harness this platform effectively, turning conversations into conversions. Click to WhatsApp ads can do that.
Whatsapp Marketing for Business: Best Practices in 2024
WhatApp is the most popular messaging app in the world (see Figure 1). Businesses use WhatsApp for commercial purposes, such as building their connections through Whatsapp marketing campaigns because it provides several benefits to businesses in reaching out to their existing and new consumers. Figure 1.
Voice of Customer (VoC) B2B Marketing in 2024
Voice of customer B2B marketing measurement tools
B2B Marketing Survey: An In-Depth Guide in 2024
A recent survey on ~3,500 B2B decision-makers shows that more than 40% indicate e-commerce as the most potent sales route, followed by in-person and video content. Conducting surveys with B2B decision-makers and buyers is crucial to get such insights.
B2B Affiliate Marketing: Benefits & Best Practices in 2024
Affiliate marketing is an important element for a company’s marketing strategy as it is one of the best ways to nourish demand and lead generation by creating organic traffic for the company website. By 2022, affiliate marketing spending has reached 8.
In-depth Guide to B2B Outbound Marketing in 2024
With the growth of digital marketing techniques, outbound marketing strategies became old-school marketing practices. Many people think that outbound marketing is now a useless method. However, outbound marketing is still important for a company’s total marketing efforts, as the numbers show that the share of outbound marketing increases as the company size gets bigger.
In-depth Guide to B2B Inbound Marketing in 2024
Inbound marketing is a growing B2B marketing strategy as digital channels are replacing old-school techniques. Marketers now not only aim to catch the potential customers, but also and more importantly try to attract them potential customers. So, inbound marketing efforts are ideally suited for achieving this.
7 Use Cases of ChatGPT in Marketing for 2024
The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
Top 10 B2B Marketing Trends in 2024
A successful marketing strategy is a game changer for businesses. Surprisingly, according to research, B2B companies are more eager to run a marketing campaign compared to B2C companies. A successful B2B marketing strategy means staying updated with the latest trends in the market.
Generative AI in Marketing: Benefits & 7 Use Cases in 2024
The share of artificial intelligence in the marketing sector is rapidly increasing (see Figure 1). However, the specific effect of generative AI in marketing strategy is not commonly known. However, the market value of AI in marketing worldwide is increasing and generative AI is the new leading factor in AI technology. Figure 1.