Marketing
Comparing Antidetect Browsers: AdsPower vs. Multilogin in 2024
AdsPower and Multilogin stand out as the leading antidetect solutions available today. When browsing the internet, websites gather data about your device known as a browser fingerprint, a practice that persists even in incognito mode. Antidetect browsers enable users to operate multiple accounts in separate tabs, each with a distinct fingerprint.
Business to Business (B2B) Marketing Agency Categorization in '24
A marketing agency may enhance marketing efforts by offering fresh insights from a customer-centric perspective. This article seeks to categorize B2B marketing agencies based on their area of specialties, offering guidance to help you choose the best fit for your business.
In-Depth Guide to B2B Brand Research in 2024
The reliance of B2B buyers on third-party customer reviews, which are 1.4 times more impactful than supplier data, signals a vital change in purchasing patterns. This development highlights the need for comprehensive brand or market research focused on building trust and showcasing verified success through authentic customer experiences.
Pharma Market Research: 10+ Trends & Real-Life Examples in '24
The pharmaceutical industry is facing several challenges, especially after COVID-19 and the changes the pandemic has brought to the pharma market and the healthcare landscape (see figure below). One way to understand the market dynamics and evolving needs is to conduct market research with healthcare providers, patients, and employees.
25+ Market Research Stats from Reputable Sources in 2024
Venturing into the evolving sphere of market research, the article uncovers a range of key statistics that capture the sector’s state and trends in 2024. It’s a deep dive into how market dynamics are being reshaped, highlighting leading role of the U.S.
Product Market Research: 8 Essential Steps & Real-Life Examples
~90% of companies state that they listen to the voice of their customers while developing new products. One of the efficient ways to hear from customers is to conduct market research. Product market research stands as a beacon, guiding businesses in creating products that resonate with their target customers.
Retail Market Research: Benefits, Trends & 5 Real-Life Examples
Figure 1. Popularity of retail market research on Google search engine in the US between 2016-2023 A recent McKinsey report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences in 2022, and 90% indicating they’ll continue to switch brands.
Top 5 Tools for Customer Engagement Automation in 2024
The importance of effective customer engagement continues to rise (Figure 1). So, as customers demand more immediate and personalized engagement, companies should increase their efforts to meet their expectations. Implementing a customer engagement automation strategy is a way for companies to better attract, retain, and engage with their customers.
Omnichannel Messaging in 2024: What is it? Benefits, & Deploying Guide
Omnichannel communication software providers claim that marketers that use three or more channels earned 494% higher order rate than those using a single channel. That underlies the importance of using all the messaging channels at your disposal for connecting to your target audience and providing a seamless customer experience.
Chatbot Lead Generation: Top 8 Benefits in 2024
Lead generation is one of the six most important metrics for measuring the effectiveness of marketing campaigns. However, the subprocesses within a lead generation strategy, such as reaching your target audience or gaining/keeping new followers, are a challenge for %63 of the marketers.