Lead Generation
Top 4 Effective Lead Generation Technologies in 2024
According to a marketing research, 85% of B2B marketers believe that lead generation is one of the primary challenges they face. For B2C companies as well, direct to consumer marketing gains more importance with the younger generation of buyers.
Jan 116 min read
B2B Lead Generation in 2024: What, Why, How, Tools & KPIs
Sales reps spend most of their time in non-sales activities. Generating leads can take up a significant share of a sales rep’s time (Figure 1). Automating lead generating leveraging the latest technology including AI, you can enable your sales reps to devote more time to sales.
Jan 126 min read