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Unlocking the True Potential of Test Automation via ROI  in '24

Organizations continually seek ways to optimize their processes and enhance product quality in an era marked by rapid technological advancements and evolving software development methodologies. A critical aspect of this pursuit is the strategic implementation of test automation, which promises to deliver significant time and cost savings.1 

Understanding and accurately calculating Test Automation ROI (Return on Investment) is the key to unlocking these benefits. This article offers a comprehensive exploration of the various factors involved in determining Test Automation ROI, providing insights into:

  • costs
  • benefits
  • potential pitfalls associated with automating your testing efforts. 

By analyzing the intricacies of test automation ROI, this article will be useful for professionals who aim to acquire the knowledge required to make informed decisions that will ultimately improve software quality, accelerate time-to-market, and drive organizational success.

What is test automation ROI?

Test automation ROI (Return on Investment) is a metric used to evaluate the financial benefits gained from implementing automated testing compared to its associated costs. The ROI helps organizations determine whether the investment in test automation is worthwhile.

Why should you calculate test automation ROI?

Calculating the ROI (Return on Investment) for test automation is important for several reasons:

1-Justify the investment

Test automation can require a significant initial investment in tools, infrastructure, and training. By calculating ROI, you can justify the cost of implementing automated testing by demonstrating its long-term financial benefits to stakeholders or management.

2-Make informed decisions 

Calculating ROI helps you make informed decisions about the extent and approach to test automation. It allows you to determine the most cost-effective methods and tools and to prioritize which test cases to automate.

3-Improve efficiency 

By calculating ROI, you can identify the most valuable and efficient areas of your test automation efforts. This enables you to allocate resources effectively, focusing on high-impact areas that provide the greatest return. Regularly evaluating ROI allows you to identify areas for improvement and adjust your test automation strategy accordingly.

4-Track progress

Tracking progress with Test Automation ROI (Return on Investment) involves periodically measuring and evaluating key metrics related to test automation costs and benefits. This enables you to assess the effectiveness of your test automation efforts and make data-driven decisions to optimize your strategy.

5-Compare alternatives

Test Automation ROI (Return on Investment) can help you compare alternative options by quantitatively measuring the financial benefits and costs associated with each option. By calculating ROI for different test automation approaches, tools, or frameworks, you can decide which option is the most cost-effective and beneficial for your organization. 

Test automation ROI formula

The formula for calculating Test Automation ROI (Return on Investment) is:

ROI = (Benefits of Test Automation – Costs of Test Automation) / Costs of Test Automation

To determine the ROI, you need to consider both the benefits and costs associated with test automation:

  1. Benefits of test automation: These can include time savings due to faster test cycles, reduced manual testing efforts, increased test coverage, improved software quality, and quicker feedback on software issues.
  2. costs of test Automation: These include the initial setup costs (tools, training, and infrastructure), maintenance costs (updating test scripts, maintaining the automation framework, and fixing issues), and test execution costs (hardware, software, and labor costs).

Once you have calculated the benefits and costs, you can plug them into the formula to determine the ROI. A positive ROI indicates that the benefits of test automation outweigh the costs, making it a worthwhile investment. A negative ROI, on the other hand, suggests that the costs of implementing test automation are higher than the benefits gained, and the organization might want to reconsider its test automation strategy and the level of transition to automation. 

What to consider when calculating cost-benefit analysis?

1-Initial setup costs

  • Test automation tools: Evaluate the costs of purchasing or licensing test automation tools and frameworks.
  • Infrastructure: Consider the costs of installing the necessary hardware and software infrastructure for automated testing.
  • Training: Account for the expenses of training team members on the chosen test automation tools and methodologies.

2-Maintenance costs

  • Test script updates: Factor in the effort and cost of maintaining and updating test scripts to keep pace with changing application requirements.
  • Automation framework maintenance: Include costs for maintaining and improving the automation framework over time.
  • Issue resolution: Consider the time and resources needed to troubleshoot and fix issues within the test automation system.

3-Test execution costs

  • Hardware and software: Calculate the costs of running automated tests, including hardware and software resources expenses.
  • Labor costs: Include the expenses associated with the staff responsible for creating, executing, and maintaining automated tests.

4-Time savings

  • Faster test cycles: Evaluate the time saved using automated testing, allowing quicker feedback and faster software iterations.
  • Reduced manual testing efforts: Estimate the reduction in manual testing efforts due to automating repetitive and time-consuming tasks.

5-Quality improvement:

  • Increased test coverage: Assess the improvement in test coverage resulting from automated testing, which can lead to fewer defects and better overall software quality.
  • Reduction in human errors: Consider the decrease in errors due to eliminating manual testing tasks, which can contribute to higher software quality.

6-Intangible benefits

  • Improved team morale: Account for the positive impact on team morale due to reduced repetitive manual testing tasks and faster feedback.
  • Customer satisfaction: Consider the potential for increased customer satisfaction due to higher software quality and quicker response to issues.

7-Risk assessment

  • Test automation failure risks: Evaluate the risks associated with test automation failures or false positives/negatives and their potential impact on project timelines and costs.
  • Implementation risks: Assess the risks related to test automation, such as tool compatibility, resource availability, and team adaptability.

CAST is an end-to-end testing tool offered by Testifi which takes businesses along the journey from test automation, to continuous testing, to testing first and finally to shifting left. With CAST, you can improve your ROI. 

Fortune 500 companies, including Nokia, Amazon, and BMW, rely on Testifi as a supplier of test automation solutions.

See the video below to get a glimpse of their offerings.

What may affect the accuracy of ROI calculations?

Several factors can affect the accuracy of your ROI (Return on Investment) calculations for test automation:

1-Incomplete or incorrect data

Accurate ROI calculations rely on complete and correct data for costs and benefits. Missing or inaccurate data can lead to incorrect ROI estimations.

2-Estimation errors

Estimating the costs and benefits associated with test automation can be challenging, particularly when forecasting future benefits. Errors in these estimations can impact the accuracy of your ROI calculations.

3-Changes in project scope or requirements

 Throughout a project, requirements or scope might change, affecting the costs and benefits of test automation. These changes should be accounted for when calculating ROI, or the accuracy of your calculations may suffer.

4-Intangible benefits

Some benefits of test automation, such as improved team morale or increased customer satisfaction, can be difficult to quantify. Excluding these intangible benefits from your ROI calculations can lead to underestimating the true value of test automation.


The timeframe used for calculating ROI can significantly impact the results. A shorter timeframe may not accurately represent the long-term benefits of test automation, while a more extended timeframe can introduce more significant uncertainty in your estimations.

6-Fluctuating costs

Costs associated with test automation, such as tool licensing or labor costs, may change over time. Failure to account for these fluctuations can affect the accuracy of your ROI calculations.     

The effectiveness of test automation may improve over time as the team becomes more proficient in using the tools and maintaining the test scripts. This learning curve should be considered when calculating ROI, as it may affect the long-term benefits of test automation.

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Cem Dilmegani
Principal Analyst
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Altay Ataman
Altay is an industry analyst at AIMultiple. He has background in international political economy, multilateral organizations, development cooperation, global politics, and data analysis. He has experience working at private and government institutions. Altay discovered his interest for emerging tech after seeing its wide use of area in several sectors and acknowledging its importance for the future. He received his bachelor's degree in Political Science and Public Administration from Bilkent University and he received his master's degree in International Politics from KU Leuven .

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