Intent data
Intent Marketing: Overview, How-to, 3 Challenges & Best Practices
Intent marketing aims to affect prospect purchase decision by analyzing consumer behavior. By leveraging intent marketing, 64% of companies reported improvement in return on investment and conversion rates. What is Intent Marketing? Intent marketing is a marketing practice relying on identifying and meeting the intent of the customer.
Jan 34 min read
The Ultimate Guide to Intent Data: Benefits and How-To in 2024
Almost every business (B2C or B2B) reaches out to users, mentioning their products. Most users don’t respond to these messages or ads because it is not the right time for them to buy that product.
Jan 24 min read