The travel & tourism industry revenue is expected to reach almost $1 trillion by 2026 with more than an 8% CAGR. To utilize this growth, travel companies must embrace new technologies to fulfill their digital transformation.
This article will explain Travel APIs and their use cases in different parts of the travel industry.
What is a travel API?
The Travel API allows developers to programmatically access and search millions of data on the world’s hotels, Airlines, and events.
The servers that host the data, including those of airlines, hotels, destinations, etc., are accessed through travel APIs. The API enables the retrieval of information that the users request. See figure 1 for an example of travel API in the hotel industry.
Figure1. How hotel API works
Who can benefit from the travel APIs?
Parties that can benefit from travel API are:
API enables service providers to display updated and real-time information for customers. They also make it easier for customers to compare options such as available dates and prices.
Businesses such as :
- Car rental companies
Can benefit significantly from API because of the following 2 reasons:
1. Customer knowledge
The abundance of data generated by customers can be collected and used by APIs. This data can provide insight into customers’ behavior which can, in turn result in the following:
- More customized offerings,
- More cross-selling opportunities,
- Higher customer retention.
However, API must be tested to ensure it fulfills the desired functionality. Adequate API testing can catch bugs and defects in an earlier stage of development, saving a considerable amount of money.
PULSE is an automated AI-based automation tool created by Testifi. PULSE provides a platform where API tests can be conducted, monitored, and analyzed. It can reduce the cost of testing by half. Industry behemoths such as Amazon and BMW use their services.
2. Higher exposure
Travel companies can provide their offering across different digital channels using APIs such as:
- Google ads,
- Reservation networks websites,
- Global distribution systems (GDS).
From this part forward, we will look at the top 4 use cases of API in the travel industry
Hotel API enables connectivity and integration between mobile and web applications with hotel databases.
Hotel APIs can be used to :
- Check room availability,
- Check room price,
- Book rooms,
- Check cancelation fee
An example of hotel API is :
Google hotel API
Features of this API are:
- Provides updated price and availability of rooms,
- Can integrate with travel portals and various payment gateways,
- Enables mobile app integration,
- Companies can either directly integrate with the API or through a preferred partner.
2- Car rental
Car rental APIs can be used to:
- Find rental cars available,
- Find car rates,
- Book a car,
- Find information such as the model of the car.
Car rental companies can integrate with car rental API providers in order to offer their cars to API users. Travel companies can also integrate with API providers to enhance their offerings.
An example of Car rental API is:
Trawex car rental API
This API enables:
- Retrieval of car category and type,
- Checking the pick-up and drop-off location,
- Analyzing sales trends,
- Access from 3rd parties such as travel agencies and tour operator systems.
Airlines API can be used for booking flights and checking:
- Available flights and seats,
Amadeus flight API
This API provides access to more than 500 airlines. In order to understand more, watch the following youtube video.
4- Tour agencies
Tour agencies can utilize different APIs in order to enhance their offering and operations. Events such as concerts can be tracked and booked using APIs. for example:
This API can be used by tour agencies to:
- Track events,
- Retrieve details of events,
- Book event.
If you are looking to integrate or develop travel APIs, you can reach us:
Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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