Every day, millions of articles compete for visibility online.1 AI powered automation and personalization have become essential to stay ahead. Therefore, businesses increasingly turn to AI for SEO strategies to boost brand awareness and generate leads.
Explore use cases and case studies on how SEO AI can enhance content marketing.
Top 6 SEO AI use cases
1. Keyword search
Keyword research is a foundational aspect of digital marketing and SEO. It involves identifying and analyzing the search terms and phrases people use on search engines like Google. By understanding these terms, content creators can tailor their strategies to meet the needs of their target audience effectively.
Keyword research helps discover new content ideas, optimize existing content, and track website keywords.
Real-life example:
BrightEdge is an SEO solution vendor, that has an AI-powered keyword research tool, Instant. Instant uses AI to identify the most relevant topics and keywords to go after.
The tool takes a seed list of relevant keywords and gives you 100X more keywords that you can target. You can also benchmark keywords based on countries so that you can target specific countries.2
2. Content generation
Creating quality content can be considered as the most important factor of SEO success. Online readers want to read content that is worth their time.
Based on Google’s Search Quality Evaluator Guideline, the highest quality pages are the ones that reflect expertise, authoritativeness, and trustworthiness (E-A-T) to the visitor.3 Google algorithms require different capabilities from web pages to rank them:
- News content should be in-depth, well-cited, accurate, and meet professional journalistic standards.
- Artistic content should be unique and original content created by talented artists or content creators
- Information content should be original, accurate, comprehensive, clearly communicated, professionally presented, and reflect expert consensus.
These aspects of content creation are possible to automate by:
- Improving the internal linking of pages.
- Identifying authoritative articles on the topic.
3. Running tests and measuring results
Your page’s snippet is also your first touch with potential visitors. Therefore, optimizing snippets is important for your website’s organic growth. Running tests and measuring metrics such as CTR help organizations find the best performing snippets.
Real-life example:
SEO Scout’s tool enables to compare your content to competitors by using natural language processing (NLP). You can also test and analyze different titles and meta descriptions and you can choose the snippet that gets more clicks for the same positions.4
Another approach is to test different title and meta description combinations over time. Though this is a more time consuming approach, its results reflect how these changes impact your traffic.
4. Personalization
Factors such as time-on-page and dwell time affect page rank. AI-powered personalized content generators are one way to increase the traffic on your web page.
Real-life example:
OneSpot’s AI uses machine learning, NLP and individuals’ web history data to deliver relevant content to each visitor.
With OneSpot’s solution, organizations can build relationship with consumers and increase the number of website visitors and time spent on their website.5
These solutions tend to focus on eCommerce applications as it is more complex to customize long-form text content. Check out recommendation engine vendors for more personalized results.
5. Prioritization with analytics
By leveraging AI, analytics companies help businesses generate automated insights about opportunities and anomalies. Then, organizations can identify key actions to take.
This is essential for effective optimization as any tool can suggest hundreds of SEO actions that create limited value. It is more powerful to suggest 3 actions that will improve the website’s stats significantly.
Real-life example:
Millimetric.ai analyzes search console for anomalies, prioritizes pages to act on and helps businesses to discover the root causes of anomalies.6
6. Voice search optimization
Voice search optimization involves tailoring digital content and websites to improve their visibility and ranking for searches conducted using voice commands. This approach is becoming increasingly important as 20% of searches in the Google App are now performed via voice.7
Real-life example:
Google’s Dialogflow is the most widely used tool to take action for 400M+ Google Assistant devices. It uses machine learning to understand and analyze what users have spoken to help you respond most accurately.
What are SEO AI case studies?
Rocky Brands
Rocky Brands’, a footwear retail company, main focus is to create SEO-friendly content to increase organic search revenue. They implemented BrightEdge’s tools to prioritize and formulate effective SEO strategies. They used different tools such as:
- Data Cube: To reveal keywords that they need to target to drive organic traffic to their website.
- BrightEdge recommendations: To optimize content such as page title and meta tags.
- Storybuilder: To track the impact of website optimization efforts on brand equity and revenue.
- Keyword and page reporting: To track the performance of keyword and content on pages.
After the implementation of SEO software, Rocky Brand experienced an increase in search revenue by 30%, YoY revenue by 74%, and new users by 13%.8
STACK Media
STACK Media is a content delivery website to inform professional and amateur athletes. The company collaborated with BrightEdge to increase their web traffic. As a result of this collaboration, the STACK team was able to:
- Identify keywords that had a high search volume and were relevant to the fitness category.
- Analyze the SERP visibility of these keywords.
- Conduct competitive research such as identifying the content themes and structures of the page URLs that ranked high on SERPs.
With this partnership, STACK Media website visits increased by 61% and average bounce-rate-by-page reduced by 73%.9
Fugue
Fugue is a cloud infrastructure security and compliance vendor. Their Cloud Security Posture Management (CSPM) solution competes in cloud security searches where the competition is high due to the presence of vendors with high quality.
Fugue leveraged Frase.io SEO tool to optimize their CSPM page and this collaboration helped them to:
- Identify the topics that needed to be added to the page.
- Compare the content to the best-performing content in the same segment.
Fugue’s CSPM page rank advanced to 1st place from 10th position as a result of their collaboration with Frase.io.10
FAQs
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What is SEO?
SEO, or search engine optimization, is the practice of enhancing a website to improve its visibility on search engines like Google. Effective SEO strategies include conducting keyword research, optimizing content for search intent, and using meta descriptions, title tags, and structured data. Tools like Google Analytics and Google Search Console are essential for tracking a website’s performance and search volume. Focus on internal linking, fixing broken links, and creating content briefs. Analyzing competitors, search engine results pages, and developing a strong content strategy with relevant keywords are key. Additionally, using Surfer SEO and project management tools can streamline content creation and optimization.
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SEO best practices
Conduct keyword research: Identify relevant keywords with high search volume and low competition.
Optimize content: Ensure content is high-quality, includes target keywords, and matches search intent.
Use meta descriptions and title tags: Write compelling meta descriptions and title tags to improve click-through rates.
Implement structured data: Use schema markup to help search engines understand and display your content better.
Improve page speed: Optimize website performance to enhance user experience and search engine rankings.
Further reading
- Top 20 Use Cases of ChatGPT in Marketing
- SEO Content Services Pricing Guide
- Top 40 Content Writing Statistics
- Case Studies of Content Writing Services
External Links
- 1. https://www.marketingprofs.com/articles/2015/27698/2-million-blog-posts-are-written-every-day-heres-how-you-can-stand-out
- 2. https://www.brightedge.com/products/instant
- 3. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
- 4. https://seoscout.com
- 5. https://www.onespot.com
- 6. https://www.millimetric.ai/product/
- 7. https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/voice-search-statistics/
- 8. https://www.brightedge.com/resources/case-studies/rocky-brands
- 9. https://www.brightedge.com/resources/case-studies/stack
- 10. https://www.frase.io/case-studies/fugue/
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