Top 20 Analytics Case Studies in 2024

Updated on Jan 10

4 min read

Table of contents

How to measure analytics success?What are some analytics case studies?For more on analytics

Although the potential of Big Data and business intelligence are recognized by organizations, Gartner analyst Nick Heudecker says that the failure rate of analytics projects is close to 85%. Uncovering the power of analytics improves business operations, reduces costs, enhances decision-making, and enables the launching of more personalized products.

In this article, our research covers:

How to measure analytics success?
What are some analytics case studies?

How to measure analytics success?

According to Gartner CDO Survey, the top 3 critical success factors of analytics projects are:

Creation of a data-driven culture within the organization,
Data integration and data skills training across the organization,
And implementation of a data management and analytics strategy.

The success of the process of analytics depends on asking the right question. It requires an understanding of the appropriate data required for each goal to be achieved. We’ve listed 20 successful analytics applications/case studies from different industries.

During our research, we examined that partnering with an analytics consultant helps organizations boost their success if organizations’ tech team lacks certain data skills.

What are some analytics case studies?

Enterprise	Industry of End User	Business Function	Type of Analytics	Description	Results	Analytics Vendor or Consultant
Fitbit	Health/ Fitness	Consumer Products	IoT Analytics	Fitbit devices collects data users' activity and eating habits. In return, it creates dashboards that users can track through mobile apps.	Better lifestyle choices for users.	Bernard Marr&Co.
Dominos	Food	Marketing	Marketing Analytics	Analyzing users’ cross-channel & cross-device behaviour and also connect online and offline behaviour.	Increased monthly revenue by 6%. Reduced ad spending cost by 80% y-o-y.	Google Analytics 360 and DBI
Brian Gravin Diamond	Luxury/ Jewelry	Sales	Sales Analytics	Improving their online sales by understanding user pre-purchase behaviour.	New line of designs in the website contributed to 6% boost in sales. 60% increase in checkout to the payment page.	Google Analytics Enhanced Ecommerce
*	Marketing Automation	Marketing	Marketing Analytics	Collecting data of costumers and creating detailed audience segments based on product interest and demographic data.	Conversions improved by the rate of 10x	Google Analytics and Marketo
Build.com	Home Improvement Retail	Sales	Retail Analytics	Providing dynamic online pricing analysis and intelligence	Increased sales & profitability Better, faster pricing decisions	Numerator Pricing Intel and Numerator
Ace Hardware	Hardware Retail	Sales	Pricing Analytics	Using pricing intelligence to collect competitive pricing information for exact and 'like' products on a regional basis.	Increased exact and ‘like’ matches by 200% across regional markets.	Numerator Pricing Intel and Numerator
SHOP.COM	Online Comparison in Retail	Supply Chain	Retail Analytics	increased supply chain and onboarding process efficiencies.	57% growth in drop ship orders $89K customer serving support savings Improved customer loyalty	SPS Commerce Analytics and SPS Commerce
Bayer Crop Science	Agriculture	Operations	Edge Analytics/IoT Analytics	Using edge analytics tools to do anomaly detection and predictive maintenance and to collect data from the field in real time	Faster decision making to help farmers optimize growing conditions	AWS IoT Analytics AWS Greengrass
Farmers Edge	Agriculture	Operations	Edge Analytics	Collecting data from edge in real-time	Better farm management decisions that maximize productivity and profitability.	Microsoft Azure IoT Edge
Lufthansa	Transportation	Operations	Augmented Analytics/Self-service reporting	A uniform, standardized, group-wise self-service business intelligence solution that had easily accessed data from multiple sources, prepared it quickly and created reports instantly.	Increase in the company’s efficiency by 30% as data preparation and report generation time has reduced.	Tableau
Walmart	Retail	Operations	Graph Analytics	Using a graph database to query customers’ past purchases and to capture new interests of customers for making ‘you may also like’ recommendations	Increased revenue by improving customer experience	Neo4j
Cerved	Risk Analysis	Operations	Graph Analytics	Using graph database platform to identify the actual owner of a company	Doubled the level of service for identification of the actual owner of businesses, from an average calculation time of 12 seconds to 67 milliseconds (99 %) in cases that require tracking of up to 15 ownership links.	Neo4j
Nextplus	Communication	Sales/ Marketing	Application Analytics	With Flurry, they analyzed every action users perform in-app.	Boosted conversion rate 5% in one month	Flurry
Telenor	Telco	Maintenance	Application Analytics	Capturing errors, crashes, network requests, and page load details, and alerting Telenor on issues as they develop so they can respond quickly	Improved customer experience	AppDynamics
Cepheid	Molecular diagnostics	Maintenance	Application Analytics	Providing proactive real-time monitoring and maintenance of all the company’s SAP resources and applications	Eliminating the need for manual SAP monitoring.	AppDynamics
*	Telco	HR	Workforce Analytics	Finding out what technical talent finds most and least important.	Improved employee value proposition Increased job offer acceptance rate Increased employee engagement	Crunchr
Hostelworld	Vacation	Customer experience	Marketing Analytics	Learning more about our customers to build more personalized customer journeys.	500% higher engagement across websites and social 20% Reduction in cost per booking	Adobe Analytics
Phillips	Retail	Marketing	Marketing Analytics	Measuring KPIs, such as buy lead conversion and self-service interactions, helps clarify how customer journeys are driving revenues.	Testing ‘Buy’ buttons increased clicks by 20%. Encouraging a data-driven, test-and-learn culture	Adobe
*	Insurance	Security	Behavioral Analytics/Security Analytics	Identifying anomalous events such as privileged account logins from a machine for the first time, rare time of day logins, and rare/suspicious process runs.	Handling around 5,000 events per second from over 9,000 servers and nearly 6,000 employees.	Securonix
Under Armour	Retail	Operations	Retail Analytics	Building an app called UA Record™ that serves as a personal health assistant.	Users are encouraged (via the company’s website and the mobile app) to purchase UA HealthBox devices (like the UA Band and Headphones) that synchronize with the app. Therefore their revenue for Connected Fitness accessories grew 51 percent to $80 million.	IBM Watson

*Vendors have not shared the client name

For more on analytics

If your organization is willing to implement an analytics solution but doesn’t know where to start, here are some of the articles we’ve written before that can help you learn more:

Finally, if you believe that your business would benefit from adopting an analytics solution, we have data-driven lists of vendors on our analytics hub and analytics platforms

We will help you choose the best solution tailored to your needs:

Find the Right Vendors

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.

Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.