AIMultiple ResearchAIMultiple Research

Top 20 Analytics Case Studies in 2024

Updated on Jan 10
4 min read
Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Although the potential of Big Data and business intelligence are recognized by organizations, Gartner analyst Nick Heudecker says that the failure rate of analytics projects is close to 85%. Uncovering the power of analytics improves business operations, reduces costs, enhances decision-making, and enables the launching of more personalized products.

In this article, our research covers:

  • How to measure analytics success?
  • What are some analytics case studies?

How to measure analytics success?

According to Gartner CDO Survey, the top 3 critical success factors of analytics projects are:

  • Creation of a data-driven culture within the organization,
  • Data integration and data skills training across the organization,
  • And implementation of a data management and analytics strategy.

The success of the process of analytics depends on asking the right question. It requires an understanding of the appropriate data required for each goal to be achieved. We’ve listed 20 successful analytics applications/case studies from different industries.

During our research, we examined that partnering with an analytics consultant helps organizations boost their success if organizations’ tech team lacks certain data skills.

What are some analytics case studies?

EnterpriseIndustry of End UserBusiness FunctionType of AnalyticsDescriptionResultsAnalytics Vendor or Consultant
FitbitHealth/ FitnessConsumer ProductsIoT Analytics
Fitbit devices collects data users' activity and eating habits. In return, it creates dashboards that users can track through mobile apps.
Better lifestyle choices for users.
Bernard Marr&Co.
DominosFoodMarketingMarketing Analytics
Analyzing users’ cross-channel & cross-device behaviour and also connect online and offline behaviour.

Increased monthly revenue by 6%.
Reduced ad spending cost by 80% y-o-y.

Google Analytics 360 and DBI
Brian Gravin DiamondLuxury/ JewelrySalesSales AnalyticsImproving their online sales by understanding user pre-purchase behaviour.

New line of designs in the website contributed to 6% boost in sales.
60% increase in checkout to the payment page.

Google Analytics
Enhanced Ecommerce
*Marketing AutomationMarketingMarketing Analytics
Collecting data of costumers and creating detailed audience segments based on product interest and demographic data.
Conversions improved by the rate of 10xGoogle Analytics and Marketo
Build.comHome Improvement RetailSalesRetail AnalyticsProviding dynamic online pricing analysis and intelligenceIncreased sales & profitability
Better, faster pricing decisions
Numerator Pricing Intel and Numerator
Ace HardwareHardware RetailSalesPricing Analytics
Using pricing intelligence to collect competitive pricing information for exact and 'like' products on a regional basis.
Increased exact and ‘like’ matches by 200% across regional markets.Numerator Pricing Intel and Numerator
SHOP.COMOnline Comparison in RetailSupply ChainRetail Analyticsincreased supply chain and onboarding process efficiencies.

57% growth in drop ship orders
$89K customer serving support savings
Improved customer loyalty

SPS Commerce Analytics and SPS Commerce
Bayer Crop ScienceAgricultureOperationsEdge Analytics/IoT Analytics
Using edge analytics tools to do anomaly detection and predictive maintenance and to collect data from the field in real time
Faster decision making to help farmers optimize growing conditionsAWS IoT Analytics
AWS Greengrass
Farmers Edge AgricultureOperationsEdge AnalyticsCollecting data from edge in real-timeBetter farm management decisions that maximize productivity and profitability.Microsoft Azure IoT Edge
LufthansaTransportationOperationsAugmented Analytics/Self-service reporting
A uniform, standardized, group-wise self-service business intelligence solution that had easily accessed data from multiple sources, prepared it quickly and created reports instantly.

Increase in the company’s efficiency by 30% as data preparation and report generation time has reduced.

WalmartRetailOperationsGraph Analytics
Using a graph database to query customers’ past purchases and to capture new interests of customers for making ‘you may also like’ recommendations
Increased revenue by improving customer experienceNeo4j
CervedRisk AnalysisOperationsGraph Analytics
Using graph database platform to identify the actual owner of a company
Doubled the level of service for identification of the actual owner of businesses, from an average calculation time of 12 seconds to 67 milliseconds (­99 %) in cases that require tracking of up to 15 ownership links.
NextplusCommunicationSales/ MarketingApplication AnalyticsWith Flurry, they analyzed every action users perform in-app.Boosted conversion rate 5% in one monthFlurry
TelenorTelcoMaintenanceApplication Analytics
Capturing errors, crashes, network requests, and page load details, and alerting Telenor on issues as they develop so they can respond quickly
Improved customer experienceAppDynamics
CepheidMolecular diagnostics MaintenanceApplication Analytics
Providing proactive real-time monitoring and maintenance of all the company’s SAP resources and applications
Eliminating the need for manual SAP monitoring.AppDynamics
*TelcoHRWorkforce AnalyticsFinding out what technical talent finds most and least important.

Improved employee value proposition
Increased job offer acceptance rate
Increased employee engagement

HostelworldVacationCustomer experienceMarketing Analytics
Learning more about our customers to build more personalized customer journeys.

500% higher engagement across websites and social
20% Reduction in cost per booking

Adobe Analytics
PhillipsRetailMarketingMarketing Analytics
Measuring KPIs, such as buy lead conversion and self-service interactions, helps clarify how customer journeys are driving revenues.

Testing ‘Buy’ buttons increased clicks by 20%.
Encouraging a data-driven, test-and-learn culture

*InsuranceSecurityBehavioral Analytics/Security Analytics

Identifying anomalous events such as privileged account logins from
a machine for the first time, rare time of day logins, and rare/suspicious process runs.

Handling around 5,000 events per second from over 9,000 servers and nearly 6,000 employees.
Under ArmourRetailOperationsRetail Analytics
Building an app called UA Record™ that serves as a personal health assistant.
Users are encouraged (via the company’s website and the mobile app) to purchase UA HealthBox devices (like the UA Band and Headphones) that synchronize with the app. Therefore their revenue for Connected Fitness accessories grew 51 percent to $80 million.
IBM Watson

*Vendors have not shared the client name

For more on analytics

If your organization is willing to implement an analytics solution but doesn’t know where to start, here are some of the articles we’ve written before that can help you learn more:

Finally, if you believe that your business would benefit from adopting an analytics solution, we have data-driven lists of vendors on our analytics hub and analytics platforms

We will help you choose the best solution tailored to your needs:

Find the Right Vendors
Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources: Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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