Although the potential of Big Data and business intelligence are recognized by organizations, Gartner analyst Nick Heudecker says that the failure rate of analytics projects is close to 85%. Uncovering the power of analytics improves business operations, reduces costs, enhances decision-making and enables the launching of more personalized products.

According to Gartner CDO Survey, the top 3 critical success factors of analytics projects are:

  • creation of a data-driven culture,
  • data integration and data skills training within the organization,
  • implementation of a data management and analytics strategy.

The success of the process of analytics depends on asking the right question. It requires an understanding of the appropriate data required for each goal to be achieved. We’ve listed 20 successful analytics case studies from different industries. During our research, we examined that partnering with an analytics consultant help organizations boost their success if organizations’ tech team lacks certain data skills.

End UserAnalytics ConsultantIndustry of End UserBusiness FunctionType of AnalyticsDescriptionResultsAnalytics Vendor
FitbitBernard Marr&Co.Health/FitnessConsumer ProductsIoT AnalyticsFitbit devices collects data users' activity and eating habits. In return, it creates dashboards that users can track through mobile apps.Better lifestyle choices for users.
DominosDBIFoodMarketingMarketing AnalyticsAnalyzing users’ cross-channel & cross-device behaviour and also connect online and offline behaviour.Increased monthly revenue by 6%.
Reduced ad spending cost by 80% y-o-y.
Google Analytics 360
Brian Gravin DiamondLuxury/JewelrySalesSales AnalyticsImproving their online sales by understanding user pre-purchase behaviour.New line of designs in the website contributed to 6% boost in sales.
60% increase in checkout to the payment page.
Google Analytics
Enhanced Ecommerce
MarketoMarketing AutomationMarketingMarketing AnalyticsCollecting data of costumers and creating detailed audience segments based on product interest and demographic data.Conversions improved by the rate of 10xGoogle Analytics
Build.comNumeratorHome Improvement RetailSalesRetail AnalyticsProviding dynamic online pricing analysis and intelligenceIncreased sales & profitability
Better, faster pricing decisions
Numerator Pricing Intel
Ace HardwareNumeratorHardware RetailSalesPricing AnalyticsUsing pricing intelligence to collect competitive pricing information for exact and 'like' products on a regional basis.Increased exact and ‘like’ matches by 200% across regional markets.Numerator Pricing Intel
SHOP.COMSPS CommerceOnline Comparison in RetailSupply ChainRetail Analyticsincreased supply chain and onboarding process efficiencies.57% growth in drop ship orders
$89K customer serving support savings
Improved customer loyalty
SPS Commerce Analytics
Bayer Crop ScienceAgricultureOperationsEdge Analytics/IoT AnalyticsUsing edge analytics tools to do anomaly detection and predictive maintenance and to collect data from the field in real timeFaster decision making to help farmers optimize growing conditionsAWS IoT Analytics
AWS Greengrass
Farmers Edge AgricultureOperationsEdge AnalyticsCollecting data from edge in real-timeBetter farm management decisions that maximize productivity and profitability.Microsoft Azure IoT Edge
LufthansaTransportationOperationsAugmented Analytics/Self-service reportingA uniform, standardized, group-wise self-service business intelligence solution that had easily accessed data from multiple sources, prepared it quickly and created reports instantly.Increase in the company’s efficiency by 30% as data preparation and report generation time has reduced.

WalmartRetailOperationsGraph AnalyticsUsing a graph database to query customers’ past purchases and to capture new interests of customers for making ‘you may also like’ recommendationsIncreased revenue by improving customer experienceNeo4j
CervedRisk AnalysisOperationsGraph AnalyticsUsing graph database platform to identify the actual owner of a companyDoubled the level of service for identification of the actual owner of businesses, from an average calculation time of 12 seconds to 67 milliseconds (­99 %) in cases that require tracking of up to 15 ownership links.Neo4j
NextplusCommunicationSales/ MarketingApplication AnalyticsWith Flurry, they analyzed every action users perform in-app.Boosted conversion rate 5% in one monthFlurry
TelenorTelecommunicationMaintenanceApplication AnalyticsCapturing errors, crashes, network requests, and page load details, and alerting Telenor on issues as they develop so they can respond quicklyImproved customer experienceAppDynamics
CepheidMolecular diagnostics MaintenanceApplication AnalyticsProviding proactive real-time monitoring and maintenance of all the company’s SAP resources and applicationsEliminating the need for manual SAP monitoring.AppDynamics
*TelecommunicationHRWorkforce AnalyticsFinding out what technical talent finds most and least important.Improved employee value proposition
Increased job offer acceptance rate
Increased employee engagement
HostelworldVacationCustomer experienceMarketing AnalyticsLearning more about our customers to build more personalized customer journeys.500% higher engagement across websites and social
20% Reduction in cost per booking
Adobe Analytics
PhillipsRetailMarketingMarketing AnalyticsMeasuring KPIs, such as buy lead conversion and self-service interactions, helps clarify how customer journeys are driving revenues.Testing ‘Buy’ buttons increased clicks by 20%.
Encouraging a data-driven, test-and-learn culture
*InsuranceSecurityBehavioral Analytics/Security AnalyticsIdentifying anomalous events such as privileged account logins from
a machine for the first time, rare time of day logins, and rare/suspicious process runs.
Handling around 5,000 events per second from over 9,000 servers and nearly 6,000 employees.Securonix
Under ArmourRetailOperationsRetail AnalyticsBuilding an app called UA Record™ that serves as a personal health assistant.Users are encouraged (via the company’s website and the mobile app) to purchase UA HealthBox devices (like the UA Band and Headphones) that synchronize with the app. Therefore their revenue for Connected Fitness accessories grew 51 percent to $80 million.IBM Watson

*Vendors have not shared the client name

If your organization is willing to implement an analytics solution but doesn’t know where to start, here are some of the articles we’ve written before that can help you learn more:

AI in analytics: How AI is shaping analytics in 2020

Edge Analytics in 2020: Guide to intelligent IoT applications

Augmented Analytics in 2020: Democratization of Analytics

Retail Analytics in 2020: Uncover retail insights with AI

Graph Analytics in 2020: Gain business insights from networks

Application Analytics 2020: In-Depth Guide

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