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Top 5 Pipedrive Alternatives in 2024

Begüm Yılmaz
Updated on Jan 3
4 min read

In the competitive Customer Relationship Management (CRM) market, Pipedrive emerges as a visually intuitive platform, ideal for sales teams aiming for a clear pipeline management. Despite its appeal, it falls short in areas like advanced customization and sometimes lacks in providing timely customer support1. For businesses in pursuit of a more tailored CRM solution or prompt customer assistance, exploring alternatives to Pipedrive CRM might be a necessary step.

This article highlights the top 5 Pipedrive competitors, their capabilities, and a vendor evaluation for businesses looking for a CRM software to speed up their sales process, project management, and demand marketing automation tools.

Top 5 Pipedrive alternatives

VendorsFree trialPricingRatings*
Pipedrive14-day free trialStarts from $14.90/ month per user4.4/5
Creatio14-day free trialStarts from $25/
month per user with monthly subscription
ActiveCampaign14-day free trialStarts from $49/
month per user
paid annually
HubSpot CRM14-day free trialStarts from $50/
month for two users
Salesforce Sales Cloud30-day free trialStarts from $25/
month per user
paid annually
Zoho CRM15-day free trialStarts from $14/
month per user
billed annually

*Based on the average ratings on G2, Capterra, and AIMultiple.

For those who are planning to buy a CRM tool and interested in the prices in the market, check out our comprehensive CRM pricing guide.

CRM software vendor comparison

VendorsLow-code no-code developmentOffline synchronization360-degree customer viewAdverse events monitoringAdvanced reporting & analyticsAdvanced compliance managementNext action recommendations
PipedriveIn mobile app
HubSpot CRMN/Aw/additional costs
Salesforce Sales CloudLow-code
Zoho CRM

Pipedrive evaluation

Pipedrive, established in 2010, has grown significantly with a global presence. Pipedrive offers a CRM with a focus on pipeline management, allowing users to visualize their sales processes and focus on key deals.


G2: 4.2/5

Capterra: 4.5/5

AIMultiple: 4.4/5


Source: G22

  • The tool has an easy and user-friendly UI3.
  • Integration possibilities are abundant4.


Source: G25

  • Their customer support can be inadequate at times6.
  • Advanced customization capabilities are limited7.
  • Pricing plans for small or medium businesses are needed8.

Creatio evaluation

Creatio is a no-code workflow automation and CRM software, offering businesses independence and flexibility. With a focus on low-code/no-code customization, Creatio’s CRM facilitates tailored automation and process control, meeting the unique needs of each business.


G2: 4.6/5

Capterra: 4.7/5

AIMultiple: 4.6/5


Source: G29

  • They have a responsive customer support team who solve issues quickly10.
  • The tool offers advanced automation for marketing campaigns so that sales team members can focus on other processes11.
  • Through low-code no-code capabilities, it is easier to customize the dashboard compared to other tools12.


  • Reference materials can be updated with the addition of newly developed features13.
  • The system can be down at times when the tool is updated14.

ActiveCampaign evaluation

ActiveCampaign, founded in 2003, has a long-standing presence in the marketing automation scene. ActiveCampaign provides a CRM with strong email marketing automation features, helping businesses nurture leads and manage contacts.


G2: 4.4/5

Capterra: 4.6/5

AIMultiple: 4.6/5


  • Email automation capability is useful and increases productivity15.
  • They have a wide range of third-party integration possibilities16.


  • It can be hard to merge customer data at times, which affect productivity negatively17.
  • The tool has a steep learning curve compared to other available CRM tools in the market18.
  • It lacks the capability of sending invoices to the customers19.

Hubspot CRM evaluation

HubSpot, is one of the market leaders in inbound marketing, sales, and customer service. HubSpot CRM provides a user-friendly interface with various integrations, making customer relationship management streamlined.


G2: 4.4/5

Capterra: 4.5/5

AIMultiple: 4.4/5


  • Integration with third parties is simple, and there are numerous integration options20.
  • The tool’s UI is very simple and user friendly21.


  • Email integration can be hard if the users don’t have a Gmail account22.
  • Their customer support is not very good in terms of the technical problems customers face23.
  • If the customers get the most out of the tool, the integration of new features can be very costly24.

Salesforce Sales Cloud evaluation

Salesforce, established in 1999, is a pioneer in cloud-based CRM solutions and has a wide range of products. Salesforce Sales Cloud offers a comprehensive CRM solution with robust features including advanced analytics, customizability, and a mobile app.


G2: 4.3/5

Capterra: 4.4/5

AIMultiple: 4.4/5


  • Their omnichannel assistance makes it simple for users to fix problems by checking multiple channels25.
  • Their mobile app functions well26.


  • The B2B sales function can be improved27.
  • The UI is not simple and can have a steep learning curve especially for the new users28.

Zoho CRM evaluation

Zoho CRM is part of Zoho Corporation, which provides software solutions and has a portfolio of over 45 apps. Zoho CRM provides a CRM solution with effective reporting, a knowledge base system, and various automation features for efficient customer relationship management.


G2: 4/5

Capterra: 4.3/5

AIMultiple: 4.2/5


  • Their knowledge base system is effective, saving time as the need for customer service lessens29.
  • The reporting function is very useful30.


  • The tool has a steep learning curve compared to the other tools available in the market31.
  • The UI can be slow at times32.
  • There can be bugs at the system from time to time33.

Key features to look for in a CRM tool

1- Low-code no-code development

This feature empowers users to customize CRM systems with minimal or no coding knowledge, making CRM customization accessible to a wider range of individuals.

2- Offline synchronization

Ensures that any changes made offline are synchronized and updated once reconnected to the internet, maintaining data consistency.

3- 360-degree customer view

Provides a comprehensive view of customer interactions, histories, and preferences, facilitating better decision-making and relationship management.

4- Adverse events monitoring

Tracking and monitoring of undesirable incidents like complaints or issues, enabling timely resolution and compliance.

5- Advanced reporting & analytics

Offers detailed insights through data analysis to inform decision-making and optimize operations.

6- Advanced compliance management

Ensures that the CRM system adheres to legal, industry, and organizational standards, mitigating risk.

7- Next action recommendations

Uses data analytics to offer suggestions on the next steps, helping streamline operations and enhance customer engagement.

For those interested in, here is our data-driven list of CRM software in the market.

Transparency statement:

AIMultiple serves numerous emerging tech companies, including Creatio.

If you need help in your vendor selection process, reach us:

Find the Right Vendors

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Begüm Yılmaz
Begüm is an Industry Analyst at AIMultiple. She holds a bachelor's degree from Bogazici University and specializes in sentiment analysis, survey research, content writing services and Customer Relationship Management (CRM) systems.

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