Top 5 Pipedrive Alternatives in 2024

In the competitive Customer Relationship Management (CRM) market, Pipedrive emerges as a visually intuitive platform, ideal for sales teams aiming for a clear pipeline management. Despite its appeal, it falls short in areas like advanced customization and sometimes lacks in providing timely customer support¹. For businesses in pursuit of a more tailored CRM solution or prompt customer assistance, exploring alternatives to Pipedrive CRM might be a necessary step.

This article highlights the top 5 Pipedrive competitors, their capabilities, and a vendor evaluation for businesses looking for a CRM software to speed up their sales process, project management, and demand marketing automation tools.

Top 5 Pipedrive alternatives

*Based on the average ratings on G2, Capterra, and AIMultiple.

For those who are planning to buy a CRM tool and interested in the prices in the market, check out our comprehensive CRM pricing guide.

CRM software vendor comparison

Pipedrive evaluation

Pipedrive, established in 2010, has grown significantly with a global presence. Pipedrive offers a CRM with a focus on pipeline management, allowing users to visualize their sales processes and focus on key deals.

Ratings

G2: 4.2/5

Capterra: 4.5/5

AIMultiple: 4.4/5

Pros

Source: G2²

• The tool has an easy and user-friendly UI³.
• Integration possibilities are abundant⁴.

Cons

Source: G2⁵

• Their customer support can be inadequate at times⁶.
• Advanced customization capabilities are limited⁷.
• Pricing plans for small or medium businesses are needed⁸.

Creatio evaluation

Creatio is a no-code workflow automation and CRM software, offering businesses independence and flexibility. With a focus on low-code/no-code customization, Creatio’s CRM facilitates tailored automation and process control, meeting the unique needs of each business.

Ratings

G2: 4.6/5

Capterra: 4.7/5

AIMultiple: 4.6/5

Pros

Source: G2⁹

• They have a responsive customer support team who solve issues quickly¹⁰.
• The tool offers advanced automation for marketing campaigns so that sales team members can focus on other processes¹¹.
• Through low-code no-code capabilities, it is easier to customize the dashboard compared to other tools¹².

Cons

• Reference materials can be updated with the addition of newly developed features¹³.
• The system can be down at times when the tool is updated¹⁴.

ActiveCampaign evaluation

ActiveCampaign, founded in 2003, has a long-standing presence in the marketing automation scene. ActiveCampaign provides a CRM with strong email marketing automation features, helping businesses nurture leads and manage contacts.

Ratings

G2: 4.4/5

Capterra: 4.6/5

AIMultiple: 4.6/5

Pros

• Email automation capability is useful and increases productivity¹⁵.
• They have a wide range of third-party integration possibilities¹⁶.

Cons

• It can be hard to merge customer data at times, which affect productivity negatively¹⁷.
• The tool has a steep learning curve compared to other available CRM tools in the market¹⁸.
• It lacks the capability of sending invoices to the customers¹⁹.

Hubspot CRM evaluation

HubSpot, is one of the market leaders in inbound marketing, sales, and customer service. HubSpot CRM provides a user-friendly interface with various integrations, making customer relationship management streamlined.

Ratings

G2: 4.4/5

Capterra: 4.5/5

AIMultiple: 4.4/5

Pros

• Integration with third parties is simple, and there are numerous integration options²⁰.
• The tool’s UI is very simple and user friendly²¹.

Cons

• Email integration can be hard if the users don’t have a Gmail account²².
• Their customer support is not very good in terms of the technical problems customers face²³.
• If the customers get the most out of the tool, the integration of new features can be very costly²⁴.

Salesforce Sales Cloud evaluation

Salesforce, established in 1999, is a pioneer in cloud-based CRM solutions and has a wide range of products. Salesforce Sales Cloud offers a comprehensive CRM solution with robust features including advanced analytics, customizability, and a mobile app.

Ratings

G2: 4.3/5

Capterra: 4.4/5

AIMultiple: 4.4/5

Pros

• Their omnichannel assistance makes it simple for users to fix problems by checking multiple channels²⁵.
• Their mobile app functions well²⁶.

Cons

• The B2B sales function can be improved²⁷.
• The UI is not simple and can have a steep learning curve especially for the new users²⁸.

Zoho CRM evaluation

Zoho CRM is part of Zoho Corporation, which provides software solutions and has a portfolio of over 45 apps. Zoho CRM provides a CRM solution with effective reporting, a knowledge base system, and various automation features for efficient customer relationship management.

Ratings

G2: 4/5

Capterra: 4.3/5

AIMultiple: 4.2/5

Pros

• Their knowledge base system is effective, saving time as the need for customer service lessens²⁹.
• The reporting function is very useful³⁰.

Cons

• The tool has a steep learning curve compared to the other tools available in the market³¹.
• The UI can be slow at times³².
• There can be bugs at the system from time to time³³.

Key features to look for in a CRM tool

1- Low-code no-code development

This feature empowers users to customize CRM systems with minimal or no coding knowledge, making CRM customization accessible to a wider range of individuals.

2- Offline synchronization

Ensures that any changes made offline are synchronized and updated once reconnected to the internet, maintaining data consistency.

3- 360-degree customer view

Provides a comprehensive view of customer interactions, histories, and preferences, facilitating better decision-making and relationship management.

4- Adverse events monitoring

Tracking and monitoring of undesirable incidents like complaints or issues, enabling timely resolution and compliance.

5- Advanced reporting & analytics

Offers detailed insights through data analysis to inform decision-making and optimize operations.

6- Advanced compliance management

Ensures that the CRM system adheres to legal, industry, and organizational standards, mitigating risk.

7- Next action recommendations

Uses data analytics to offer suggestions on the next steps, helping streamline operations and enhance customer engagement.

For those interested in, here is our data-driven list of CRM software in the market.

Transparency statement:

AIMultiple serves numerous emerging tech companies, including Creatio.

If you need help in your vendor selection process, reach us:

External Links

• 1. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 2. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 3. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 4. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 5. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 6. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 7. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 8. “Pipedrive Reviews 2023“. G2. Retrieved September 28,2023.
• 9. “Creatio Reviews 2023“. G2. Retrieved September 28,2023.
• 10. “Creatio Reviews 2023“. G2. Retrieved September 28,2023
• 11. “Creatio Reviews 2023“. G2. Retrieved September 28,2023.
• 12. “Creatio Reviews 2023“. G2. Retrieved September 28,2023.
• 13. “Creatio Reviews 2023“. G2. Retrieved September 28,2023.
• 14. “Creatio Reviews 2023“. G2. Retrieved September 28,2023.
• 15. “ActiveCampaign Reviews 2023“. G2. Retrieved September 28,2023.
• 16. “ActiveCampaign Reviews 2023“. G2. Retrieved September 28,2023.
• 17. “ActiveCampaign Reviews 2023“. G2. Retrieved September 28,2023.
• 18. “ActiveCampaign Reviews 2023“. G2. Retrieved September 28,2023.
• 19. “ActiveCampaign Reviews 2023“. G2. Retrieved September 28,2023.
• 20. “Hubspot CRM Reviews 2023“. Capterra. Retrieved September 28,2023.
• 21. “Hubspot CRM Reviews 2023“. Capterra. Retrieved September 28,2023.
• 22. “Hubspot CRM Reviews 2023“. Capterra. Retrieved September 28,2023.
• 23. “Hubspot CRM Reviews 2023“. Capterra. Retrieved September 28,2023.
• 24. “Hubspot CRM Reviews 2023“. Capterra. Retrieved September 28,2023.
• 25. “Salesforce Sales Cloud Reviews 2023“. G2. Retrieved September 28,2023.
• 26. “Salesforce Sales Cloud Reviews 2023“. G2. Retrieved September 28,2023.
• 27. “Salesforce Sales Cloud Reviews 2023“. G2. Retrieved September 28,2023.
• 28. “Salesforce Sales Cloud Reviews 2023“. G2. Retrieved September 28,2023.
• 29. “Zoho CRM Reviews 2023“. G2. Retrieved September 28,2023.
• 30. “Zoho CRM Reviews 2023“. G2. Retrieved September 28,2023.
• 31. “Zoho CRM Reviews 2023“. G2. Retrieved September 28,2023.
• 32. “Zoho CRM Reviews 2023“. G2. Retrieved September 28,2023.
• 33. “Zoho CRM Reviews 2023“. G2. Retrieved September 28,2023.