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Updated on Nov 7, 2024

5 Mortgage Chatbots in 2025: Use Cases & Examples

Banks with higher customer satisfaction generate deposits 85% faster than their rivals.1 One of the crucial financial procedures that has an impact on client satisfaction is loan processing. Chatbots powered by artificial intelligence (AI) can mimic mortgage brokers and automate tasks around the clock.

However, many executives in banking are not fully aware of the special use cases for loan chatbots. To close the information gap, we present 5 vendors & distinct use cases for mortgage chatbots in this paper, along with a case study.

5 mortgage chatbots

Last Updated at 11-06-2024
VendorMobile SDKCodeless ProgrammingNumber of ReviewsAverage Rating
Zoho SalesIQYesYes3724.4
BNTouchNot specifiedYes604.3
BotsplashYesNot specified574.3
HaptikYesYes1794.4
TarsNot specifiedYes2124.6

*The table consists of 5 mortgage chatbots with at least 50 reviews and 4.0 ratings

**Apart from our sponsors, the table is sorted according to alphabetical order.

What are mortgage chatbots?

Mortgage chatbots (also referred as loan chatbots) are conversational AI systems made primarily for imitating mortgage professionals. They engage clients via text or voice communications to automate loan processing-related processes. Mortgage chatbots are a subset of banking chatbots that support financial institutions’ conversational banking strategy.

It is possible to deploy loan chatbots on many platforms, such as:

  • Website of the bank
  • Mobile application of the bank
  • Messaging apps like WhatsApp 
  • And a combination of all platforms to ensure an omnichannel customer interaction. 

Top 5 mortgage chatbot use cases

The first step before everything else: build your own chatbot

Zoho’s chatbot builder allows you to build chatbots in two different ways:

  • codeless. Codeless chatbot builder lets you design chatbot flows using a drag-and-drop interface.
  • with coding. For those with coding skills, Zoho’s chatbot software also offers a programming interface.
  • connect your chatbot to your servers. You can connect your chatbot that can access or update data in your internal databases and web servers. Zoho offers webhooks for that.
  • multichannel deployment. You can deploy your custom chatbot to different channels other than mobile app and website.

1. Collecting documents

Finance sector is heavily regulated around the globe, and mortgage practices are not an exemption. Therefore, during a loan application, a typical mortgage company demands documents from a client that demonstrate:

  • Client is a real person with a valid social security number and a tax number.
  • Client has the sufficient financial ability (income/wealth) to pay the debt.
  • Client acknowledges and agrees that he or she must pay specified sums of money over a specified period of time at a set interest rate, etc.

Prior to chatbot technology, customers had to physically visit offices and bring numerous paper-form documents with them, which had to be manually transferred over digital means by mortgage brokers. Therefore, neither a mortgage firm nor its clients found the method to be effective.

Nowadays, all processes can be handled on digital platforms. Financial institutions can access vital information from clients, aggregators, and third-party suppliers through chatbots, saving customers from having to carry paper copies of documents. AI-powered bots assist in the collection of documents in various formats such as: 

  • Images
  • Pdf files 
  • And other forms. 

Additionally, it empowers lenders to carry out compliance and auditing-related responsibilities.  

The below video illustrates how loan chatbots collect client documents to ease loan issuing.

2. Validating documents

Mortgage chatbots are also useful for the mortgage industry while verifying documents. AI chatbots can analyze submitted documents as follows:

  1. Categorizing documents according to their information such as personal information, financial information, information regarding the reason of loan application etc.
  2. Thanks to natural language processing (NLP), AI chatbots extract necessary information from the documents such as the name of the consumer, their compensation, the name of the employer they work for, and so forth.
  3. Mortgage bots raise a red alert when there is missing information to complete a loan application process. Inconsistencies in the paperwork may also cause chatbots to stop the application process. This assists a lender in determining whether a client has submitted genuine copies of the papers needed to process their lending application. The process also automated fraud detection.
  4. Mortgage bots inform the client that their application procedure is over if the submitted documents satisfy all the requirements.

3. Recommend personalized mortgage or refinance policies

Determining a suitable mortgage policy is one of the tasks that mortgage brokers perform. Nowadays, chatbots can work as a: 

  • Mortgage calculator
  • Refinance calculator,
  • House affordability calculator. 

to offer a suitable mortgage policy to a customer. To automate this task AI mortgage chatbots or intelligent virtual assistants collect information concerning the followings:

  • What is the financial goal of the customer (e.g. reducing monthly payments)  
  • Income
  • Mortgage balance
  • Worth and location of house etc.

4. Lead generation

Determining qualified leads and potential clients is another use case of AI chatbots in the mortgage industry. 

Human behavior varies, thus, customers have various expectations. For instance, inexperienced buyers would be uncertain while choosing a lender. However, those with experience would be rather knowledgeable about which lender to choose. Chatbots are able to comprehend what users are saying and when a deal should be closed. This expands the potential for lead generation.

Additionally, compared to a live agent, chatbots can engage with more clients. As a result, businesses may amass more client information, which also boosts lead generation.

5. Applying for mortgage payment deferment

Customers may fail to pay their financial service providers’ charges when an external shock has a detrimental impact on the economy. Customers may request a postponement of their mortgage payments in accordance with the policies of their governments and mortgage lenders.

Financial institutions have to deal with a large number of customers at these times. Therefore, it may be necessary to automate client interactions. In such a time financial institutions can use AI chatbots to collect necessary documents from customers regarding mortgage payment deferment. AIMultiple considers such an agile strategy as an effective risk management practice since some banks used chatbots in this way during the COVID-19 pandemic.

Sparebank mortgage chatbot case study

Sparebank is a Norwegian bank that issues mortgages for customers.

Challenge

The COVID-19 epidemic had a significant influence on the Norwegian economy.2 As a result of a widespread lockdown, a falling currency,3 and significant unemployment,4 many Norwegians were justifiably concerned about the future.

As worried citizens contacted banks about the health of their finances, Norway’s banks and financial institutions experienced large increases in customer service traffic. For instance, Sparebank reached around 300 daily client queries concerning payment deferment only. Due to this situation, Sparebank was compelled to develop a scalable customer service plan.

Initiative 

To deal with increased customer traffic regarding payment deferments, Sparebank improved its customer service chatbot in a way it can respond to the customers regarding this issue.

Source5
Result

Thanks to the initiative, Sparebank could manage excessive customer traffic concerning loan paym

Why are mortgage chatbots important now?

There are three major reasons why loan chatbots are important for the mortgage industry:

1. Fluctuations in profitability in 2023

In recent years, the mortgage industry has experienced notable fluctuations in per-loan profitability. According to the Mortgage Bankers Association (MBA), independent mortgage banks (IMBs) and mortgage subsidiaries of chartered banks reported a pre-tax net loss of $534 per loan in the second quarter of 2023, an improvement from the $1,972 loss per loan in the first quarter of 2023.6 According to the report, profits decreased especially in the second half of 2021, due to anticipation that interest rates will increase in 2022.

This trend of declining profitability per loan is influenced by several factors, including rising interest rates and increased competition. For instance, OSB Group, a major UK buy-to-let lender, reported reduced margins due to heightened competition in the mortgage market.7

In such a scenario, for the mortgage sector to remain profitable, strategic investments must be made that lower costs. Chatbots are one of the candidate investments in this regard. For instance, Tata reduced its call center queries by almost 70% thanks to an AI chatbot

2. People demand digital interactions

Around 40% of customers, according to Forbes, expect completely digital engagements with financial institutions; the remaining 60% of customers prefer a mixed connection.8 According to KPMG, about 80% of banks invest in digital technologies to keep up with customer demand.9

As seen in figure 3, this digitization process has been ongoing for decades; therefore it might not be a good idea for mortgage departments to ignore it.

3. Mortgage companies can augment their workforce

Thanks to automation, mortgage specialists and customer care representatives can focus on other tasks that need special human cognition. As a result, banks are able to utilize their personnel more effectively.

These days, increasing worker productivity is not only an issue of efficiency but also a survival tactic for many businesses that struggle to attract and recruit talent due to the Great Resignation. AIMultiple views the augmentation of the workforce as one of the measures to combat the Great Resignation

ent deferment without increasing its workload.

Note: In this article, we only focus on mortgage-related use cases. However, there are other applications of AI chatbots for financial services. To find all of them, you can read our Top 8 Chatbot Use Cases & Applications in Finance article.

If you have further questions regarding mortgage chatbots, you can reach us:

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Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 55% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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