30+ Digital Transformation Case Studies in 2025

Digital transformation has been on the executive agenda for the past decade, and ~90% of companies have already initiated their first digital strategy. However, given the increasing pace of technological innovation, there are numerous areas to focus on. A lack of focus leads to failed initiatives.

We see that digital transformation projects focusing on customer service and operations tend to be more heavily featured in case studies and we recommend enterprises to initially focus on digitally transforming these areas.

Research findings:

• Outsourcing is an important strategy for many companies’ digital transformation initiatives.
• Most successful digital transformation projects focus on customer service and operations

Michelin-EFFIFUEL

Michelin, a global tire manufacturer, launched its EFFIFUEL initiative in 2013 to reduce the fuel consumption of trucks. In this context, vehicles were equipped with telematics systems that collect and process data on the trucks, tires, drivers habits and fuel consumption conditions. By analyzing this data, fleet managers and executives at the trucking companies were able to make adjustments to reduce oil consumption.

• Business challenge: Inability to improve customer retention rates to target levels, due to trucks’ fuel consumption and CO2 emissions.
• Target customers: Fleet managers and operations managers at truck companies in Europe
• Line of business function: Customer success management and sales.
• Solution: Smart devices detect and maintain truck and tire performance degradation from the start. The solution also encourages truck drivers to drive more cost-effectively and environmentally.
• Business result: Enhanced customer retention and satisfaction. EFFIFUEL has brought fuel savings of 2.5 liters per 100 kilometers per truck. The company also reduced the environmental costs of transportation activities. According to Michellin, if all European trucking companies had been using the EFFIFUEL initiative, it would have caused a 9-ton reduction in CO2 emissions.

Schneider Electric-Box

Schneider Electric is a global company with employees all over the world. Before the Box initiative, which is a cloud-based solution, business processes were relatively slow because it was difficult to process the same documents from different locations at the same time.

Schneider Electric also needed a way to provide data management and security for its globally dispersed workforce. So Schneider Electric outsourced its own custom cloud environment that integrates with Microsoft Office applications to Box.

The platform also ensures tight control of corporate data with granular permissions, content controls, and shared links.  Thanks to this initiative, the company has moved from 80% of its content hosted on-premises to 90% in the cloud and has a more flexible workforce.

• Business challenge: Inability to increase operational efficiency of the global workforce without compromising data security.
• Solution: Outsourcing the company’s cloud-based platform to Box, which ensures data security and integration with Microsoft Office programs to ensure ease of doing business.
• Business result: Schneider Electric connects its 142.000 workers within one platform, which hosts 90% of its documents.

Thomas Pink-Fits.me

British shirt maker Thomas Pink, part of the Louis Vuitton Moet Hennessey group, has outsourced the development of its online sales platform to Fits.me Virtual Fitting Room. The initiative aimed to gain a competitive advantage over its competitors in e-commerce. Thanks to the online platform, customers can determine how well the shirt they are buying fits them by entering their body size.

The platform also helps Fits.me gain better customer insight as previously unknown customer data, including body measurements and fit preferences, becomes available. In this way, the platform can offer customers the clothes that fit them better.

• Business challenge: Lack of visibility into online sales and customers’ preferences.
• Target customers: Online buyers and users.
• Line of business function: Sales and customer success management.
• Solution: Outsourcing the development of the online platform to Fits.me Virtual Fitting Room.
• Business result: Improved customer satisfaction and engagement. Thomas Pink reports that customers who enter the virtual fitting room are likelier to purchase a product than those who do not. Many successful digital transformation projects are from different industries, but we won’t go into every case study. Therefore, we provide a list of 31 successful case studies. We categorized them as:

1. System Improvement: changing the way existing businesses work by introducing new technologies.
2. Innovation: creating new business practices, based on the latest technology.

Case Studies

If you are ready to start your digital transformation journey, you can check our data-driven and comprehensive list of digital transformation consultant companies.

To find out more about digital transformation, you can also read our digital transformation best practices, digital transformation roadmap, and digital transformation culture articles.

You can also check our sustainability case studies article, which includes ESG-related success stories.

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