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Generative AI in Marketing: Benefits & Use Cases
The artificial intelligence market in marketing was valued at approximately 15.84 billion USD in 2021 and is projected to exceed 107.5 billion USD by 2028.This rapid growth reflects the increasing reliance on AI-driven solutions to address marketing challenges such as content scalability, personalization, and campaign optimization.
10 Web Scraping Techniques & Tools (From No-Code to AI)
Web scraping is not the only method for collecting data from websites. Various other methods (e.g., LLMs) are available, and each technique has trade-offs. See the best web scraping techniques, the benefits and limitations of each method, and practical tips on choosing the right approach for your data collection project: The “build vs.
Data Federation vs. Data Virtualization
In this article, we compare data federation and data virtualization. We provide insights when data federation should be chosen over data virtualization and vice versa.
18 Best Process Analysis Tools & Techniques
Process analysis is the first step to process visualization, improvement and management, which is why process analysis has been gaining popularity, as Figure 1 shows. Despite the increasing interest, only 15% of business processes are analyzed and managed properly as BPM statistics show.
7 Master Data Management Use Cases
In this article, we explain 7 master data management use cases. Master data management has been frequently searched since the 2020s.
Playwright vs Puppeteer: Scraping & Automation
Playwright and Puppeteer are the most powerful open-source tools for controlling headless browsers. The main difference between these tools lies in cross-browser support and feature richness. Playwright supports multiple browser engines, whereas Puppeteer is primarily focused on Chromium-based browsers and offers a more straightforward experience.
How to Scrape Data from Walmart: Top Scraper APIs
We benchmarked the leading Walmart scraper APIs, analyzing 2 batches of requests to 200 URLs from product and search pages during Dec 2024 and Jan 2025, totaling 2,000 requests: This guide provides step-by-step instructions on how to scrape Walmart’s product pages using Python and various other tools.
Top 32 ChatGPT Automation Use Cases
Over the last two decades, we’ve helped companies deploy advanced analytics, mainly for automation. The solutions then prevailing were robust in some contexts, but they were not able to respond to change. Since it is a GenAI tool, ChatGPT is flexible and can serve as an enterprise employee copilot.
Top 20 ChatGPT in Marketing Use Cases
The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
ChatGPT for Customer Service: Top 10 Use Cases
Generative AI tools have gained widespread popularity recently, and ChatGPT is among the most popular ones. As one of the large language models, its primary function is text generation, but it also offers other benefits, such as enhancing customer service experiences.