Data Masking in 2020: Protect your enterprise’s sensitive data
Given the increasing cyber threats and implementation of data privacy legislation like the GDPR in the EU or CCPA in the US, businesses need to ensure that private data is…
Data
25 posts
Technographics in 2020: in-Depth Guide to a Key ABM Enabler
As the competition among B2B markets increases, companies need to rely on data-driven decisions more. Companies have been collecting and performing actions on demographic and firmographic data and to gain…
Ultimate Guide to Data Marketplaces in 2020
Data and information are the most important assets for most businesses. While organizations can use their data to improve their businesses, their data can also have significant value beyond their…
Infonomics in 2020: In-Depth guide to data monetization
Though IT and business leaders regularly state information is their most valuable asset, they fail to value or manage it like one. Data can be sold to monetization or organizations…
First Party Data in 2020: The best data source of marketing
Your digital marketing can be only as targeted/powerful as the data it relies on. When customers interact with a brand, they leave behind first-party data. This data can help the organization…