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Vertical AI / Horizontal AI & Other Specialized AI Models in 2024

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Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Vertical AI / Horizontal AI & Other Specialized AI Models in 2024Vertical AI / Horizontal AI & Other Specialized AI Models in 2024

Foundation models like ChatGPT with many capabilities (e.g. translation, text generation) trained on public data have launched the generative AI wave. However, businesses need to work with specialized enterprise generative AI systems trained on private data for increased effectiveness.

AIMultiple’s specialized generative artificial intelligence framework splits specialized AI systems in 3 categories to facilitate comparing similar systems:

Horizontal AI

Horizontal AI systems are focus on one business function or process like customer service, accounting.

Vertical AI

Vertical AI systems are specialized in a specific industry like banking or pharma. Currently, vendors are building specialized models for various industries.

Real-life example:

Healthcare is a specialized domain with significant private (e.g. patient records) and public data (e.g. scientific papers). Vendors are building specialized healthcare models that can outperform other large language models.1

Common AI

These systems leverage machine learning to provide specific capabilities like search, integration or automation across the enterprise.

Real-life example:

Numerous automation companies have rolled out generative AI offerings that allow users to develop automation solutions with prompts. This is a further improvement to low code automation and allows users to use natural language to build automation solutions. These features are typically called copilots or assistants.2

Why is specialized AI relevant now?

Higher performance

From an inference (i.e. running a machine learning model to produce predictions) perspective, we have hit the limits of increasing the scale of dense transformer models. A state of the art 8xGPU cluster can not serve a multi trillion parameter dense transformer model at a fast enough speed to keep a human reader engaged.

This is why OpenAI relied on a Mixture of Experts architecture in GPT-4.3. Such architectures enable building smaller expert machine learning models that act together to solve a diverse set of problems.

Since our capabilities in building larger deep learning models may grow slowly, we need to increase the specialization of these models to increase performance. There has been numerous examples of specialized data improving model performance.4

Improved UX

Specialization allows user interface and functionality improvements as well. For example:

  • A transcription software running on a mobile app which has the capability to understand voice commands can unlock more use cases than the same specialized AI model running on a desktop.
  • An accounting model with tax rules embedded into the solution can provide relevant subject matter expertise to its users. Such solutions can combine machine learning models, rules-based programming and human intelligence to solve complex problems.

Lower computing costs

Foundation models are pre-trained on large amounts of text data, such as websites, books, and articles, to learn the underlying structure and patterns of human language. As a result, frontier models require trillions of parameters and require GPUs for inference.

Specialized models can focus on a more specific training dataset, require fewer parameters and therefore require less computing power for inference.

Data security

Specialized models have lower resource requirements making it easier for enterprises to run these models on their own cloud infrastructure. Therefore, enterprises can provide their proprietary data with ease as training data for these models without transferring data to cloud infrastructure managed by 3rd parties.

How can you find vertical AI / horizontal AI solutions?

Vertical AI can be found like vertical SaaS (vSaaS). Users can search industry analysts like AIMultiple to find new solutions. For example, AIMultiple’s AP AI list is contains horizontal AI vendors in the accounts payable (AP) domain.

What is the future of specialized AI technologies?

Both established SaaS companies and AI startups are launching new specialized AI solutions. As these solutions mature, AIMultiple expects vendors to consolidate their offerings to help enterprises:

  • minimize application switching for employees
  • vendor sprawl

However, given that specialized AI is an emerging field, we don’t expect this consolidation in the next few years.

All models mentioned in this article are narrow AI models and not generalized artificial intelligence models. Generalized AI is not likely to happen in this decade.

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources:

AIMultiple.com Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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