India is one of the top chatbot-using countries in e-commerce, and the demand for AI bots is high in every area.1 Numerous Indian chatbot companies exist, making it challenging to select a suitable conversational AI vendor.
To assist companies, we evaluated India’s top 5 chatbot companies and highlighted their best examples.
Top 5 chatbot vendors in India: Vendor selection criteria
We employed a four-step screening process. We used publicly available data correlated with business success to select the best chatbot vendors in India.
Vendors | Total number of reviews | Average rating* | Number of employees |
---|---|---|---|
Zoho | 372 | 4.4 | 23,532 |
Verloop.io | 236 | 4.7 | 126 |
Haptik | 179 | 4.4 | 315 |
Yellow.ai | 106 | 4.3 | 988 |
Gupshup | 55 | 4.5 | 1,289 |
The screening process assesses the following criteria:
- Number of B2B reviews & average rating: The number of user reviews on reputable B2B review platforms (G2, Capterra, and Trustradius) is a valid indicator of a company’s popularity. We screened out companies with less than 50 reviews and an average rating of 4.0/5.0.
- Number of employees: The number of employees is an objective measure of a company’s financial health, as it is correlated with revenue and overall success. We screened out companies with less than 100 employees on LinkedIn.
- Office in India: A company office indicates investment and involvement in the region, so we screened out companies without an office in India.
- Case studies/References: Case studies and references indicate a company’s market presence and the quality of its solutions. They provide measurable data on the real-world impact of its products. We screened out companies without at least two case studies with Indian companies.
If Indian presence is not a deal-breaker, check out chatbot company guide.
Evaluation of the top 5 chatbot companies in India
We used verified customer reviews for each conversational AI platform to assist managers in finding suitable chatbot providers for their business. User comments help us identify the pros and cons of each vendor.
1. Zoho SalesIQ
Zoho SalesIQ provides a powerful live chat and chatbot solution that enhances customer engagement through AI-driven features and integrations. Its standout aspect is the extensive integration with Zoho’s suite of business tools, which allows for a more cohesive approach to sales and customer support.
Pros
- No-code implementation of chatbots
- Offers a hybrid chatbot that can work both as a guided flow chatbot and an AI chatbot
- Server connection that can retrieve or push data to internal databases and web servers
- SalesIQ can integrate with other Zoho products, such as Zoho CRM, Zoho Desk, and third-party tools. This allows businesses to analyze and access customer data from a single platform.
You can contact Zoho to learn more about the capabilities of SalesIQ tools.
Cons
- Can’t auto reply with chatbot flows
- No marketing possibilities on Facebook, Instagram, and WhatsApp
2. Haptik
Haptik is a conversational AI platform that provides personalized customer experiences across various industries. It stands out due to its enterprise-grade automation and capability to manage multilingual support, making it perfect for businesses with a global reach.
Pros
- High ROI for long-term digital transformation strategies
- Satisfactory analytics and monthly reports
Cons
- The WhatsApp platform‘s pricing is a bit more expensive than that of other vendors.
- The integration capabilities of the chatbot are criticized.
3. Gupshup
Gupshup is a messaging and chatbot platform recognized for its advanced AI and natural language processing (NLP) capabilities, aiding businesses in enhancing customer engagement. It distinguishes itself by providing support across various messaging platforms, such as WhatsApp, Facebook Messenger, and SMS, making it quite versatile.
Pros
- Suitable for mobile marketing
- Easy-to-use product with a good overall user experience
- Customer care is helpful and useful
Cons
- Analytics could be better with more insights
- Limited dashboard capabilities for audience monitoring
- No scheduler functionality
4. Verloop.io
Verloop.io offers an AI-driven customer support automation platform that emphasizes delivering consistent, scalable support across industries such as retail, fintech, and SaaS. Its distinctive strength is in its capacity to deeply integrate with existing helpdesk systems while prioritizing personalized customer journeys.
Pros
- Chatbots are easy to integrate and deploy
- Solves various issues with multiple bot flows
- Improves customer satisfaction
Cons
- Analytics features are open to development
- Some processes are tedious or buggy
- Customizable features can improve
5. Yellow.ai
Yellow.ai provides a comprehensive AI-driven chatbot platform that excels at automating customer interactions using advanced machine learning models and natural language processing (NLP). It stands out by offering a no-code platform that enables businesses to build, deploy, and manage conversational bots without needing technical expertise.
Pros
- Easy integration with multiple channels
- Analytics insights for understanding user behavior
- Easy campaign management from multiple channels
Cons
- Customer support can be improved
- Hard to write custom scripts or integrate customized interfaces
- Community and documentation are not strong
Top 7 chatbot case studies in India
Indian chatbot success stories can further help managers determine a suitable chatbot provider. In this regard, we selected chatbot examples from our top 5 Indian chatbot producers.
1. FundsIndia – Zoho SalesIQ
FundsIndia faced challenges managing timely customer engagement and providing personalized services across multiple product offerings. Manual processes for identifying and routing customers to the right advisors were inefficient and time-consuming.
Zoho SalesIQ helped by automating chat routing and integrating with Zoho CRM to match customers with their advisors. This automation saved 35-40% of support time, reduced response times from days to minutes, and enhanced customer onboarding via live chat.2
Results

Figure 1. Results of application of ZohoSalesIQ in FundsIndia
2. Mahindra & Mahindra – Zoho SalesIQ
Mahindra & Mahindra Limited (M&M) is a leading automotive manufacturer based in Mumbai, India. Founded in 1945 under the name Mahindra & Mohammed, it later changed its name to Mahindra & Mahindra.
Problem
Before implementing Zoho SalesIQ, the company utilized a live chat feature on its platforms where agents addressed customer inquiries. Upon request from the marketing, strategy, and sales departments to integrate chatbots into the live chat system, the central office began looking into alternative solutions.
Solution
The R&D team at Mahindra & Mahindra conducted research on several products before settling on Zoho SalesIQ. They highlight that SalesIQ offers a user-friendly experience, enabling site visitors to easily click on the chat widget and pose basic queries to the chatbot. In instances where the bot falls short in delivering accurate answers, a live agent can promptly step in to help the visitor.
Results
The conversion ratio of the vehicle booking to the retail has increased by 1-1.5 % in the overall revenue.
3. Jiomart – Haptik
JioMart is an e-commerce platform owned by Reliance Industries, one of India’s most valuable firms. With 50,000+ products and 200 locations, JioMart processes 250,000+ orders per day.3
Business challenge
The demand for e-commerce surged due to the COVID-19 pandemic, which led JioMart to experience 3x more traffic than expected. JioMart wanted to improve its first-response time and query resolution to enhance customer satisfaction without recruiting additional human capital.
Solution
JioMart partnered with Haptik to develop a WhatsApp chatbot to help grow customer support activities and provide a more efficient customer experience. The chatbot also assists users in making reservations for various services, streamlining the booking process. The entire shopping experience was carried onto WhatsApp as users could:
- View the entire product catalog
- Create and modify their cart
- Check out and pay
without exiting WhatsApp. Watch the video below to see Haptik’s chatbot in action:
The chatbot makes it simple for customers to find goods and add them to their shopping basket with as few clicks as possible. Users can check delivery information and pay using any payment option with only three clicks.
The chatbot’s built-in buttons improve the customer experience. To reach a broader audience, the JioMart bot also provides service in Hindi.
Results
- 1,500 average daily orders via WhatsApp chatbot
- 68% repeat customer rate
- 15% conversion rate
- The WhatsApp bot also generated a lot of organic traffic since it increased consumer satisfaction, which led to more return customers.
4. Jio Health Hub – Haptik
Jio Health Hub, a Reliance Jio product, is a health app that provides various health services from India’s premier healthcare organizations and physicians.4 Jio Health Hub can be utilized to:
- order diagnostic tests,
- receive online consultations,
- and download reports and health information for future reference.
Problem
Jio was considering offering services and information in a language preferred by people across India. The Jio Health team was searching for new ways to:
- Engage with consumers,
- Enhance registrations,
- Provide real-time support on newer channels. We opted to investigate WhatsApp as a platform to interact with customers since it is the most popular messaging app in India.
Solution
Jio Health Hub collaborated with Haptik to create a WhatsApp healthcare chatbot named ‘JIVA’ to improve user engagement and make customer support efforts omnichannel. The chatbot can also handle travel-related queries like baggage allowances and travel itineraries. Users of ‘JIVA’ can:
- Schedule doctor’s appointments.
- Examine and update medical records.
- Contact a live agent.
- Schedule COVID-19 vaccine sessions.
- COVID Health Certificates can be uploaded and downloaded.
With the success of ‘JIVA,’ the brand also released a Hindi version of the assistant to cater to vernacular customers and increase overall engagement. See JIVA in action in the video below:se overall engagement. See ‘JIVA’ in action in the video below.
Results
Jio Health Hub received the following within 3 months:
- 20% growth in unique customers.
- 90% of queries are handled end-to-end by the JIVA intelligent virtual assistant.
- 98% success rate for COVID-19 assessment and pass generation.
5. NoBroker – Gupshup
NoBroker is a Bangalore-based real estate property portal founded in 2014. It connects owners with verified buyers and tenants in cities such as Bangalore, Mumbai, Pune, Chennai, and Gurugram.5
Problem
Many of NoBroker’s customers had trouble uploading images of homes they wished to list on the website or app. The team would then contact the clients via SMS but discovered that the email open rate was less than 3%, and SMS had a click-through rate of 4-5%. The company also spent significant time on support calls with property owners to collect and upload images from their end to the website and app.
Solution
Gupshup created a WhatsApp real estate chatbot that allowed property owners to communicate with NoBroker and respond with images directly in the chat box. When a user asked about property listings, the chatbot provided immediate assistance, streamlining the process. When registering for a NoBroker account, property owners can choose to get WhatsApp notifications, which were preferred by more than 88% of its customers. When the real estate platform’s deep-learning algorithm accepts the photographs, they are automatically uploaded to the online property listing.
Results
- 20x annualized return on investment through cost savings
- 2.8x increase in properties let out or sold
- Average time to upload photo listings reduced to 6 minutes from 3 days
6. Kaarva – Verloop.io
Kaarva is an Indian financial health platform that offers flexible salary solutions for employers and employees.6 From its headquarters in Bangalore, Kaarva has worked with 50+ employer partners and 100+ companies since 2018.
Problem
Kaarva operations were handled through 3 separate WhatsApp Business accounts and a small group of agents, which was not a long-term and scalable option. Kaarva wanted to automate and unify customer engagement and support endeavors. Manually processing chats beyond a certain scale became difficult for a platform that intended to be endlessly fast. Kaarva needed to manage hundreds of thousands of chats while providing quality customer support.
Solution
Kaarva uses Verloop.io to run its operations, which are nearly entirely based on WhatsApp’s Business APIs and a WhatsApp chatbot, from onboarding through cash transfer confirmations. The chatbot ensures that every user claim is verified for accuracy, enhancing trust and reliability. With the APIs, Kaarva can provide a single point of contact for its clients, an automated flow, and extensive customer behavior analytics.
Results
While businesses compete to be recognized in emails and SMS messages, Kaarva stands apart. WhatsApp notifications perform better in most metrics than its competitors. WhatsApp is also significantly less data-intensive than its competitors; essential financial documents can be transferred via WhatsApp. Kaarva utilized Verloop.io’s WhatsApp chatbot to generate, qualify, and support over 100,000 customers.
7. Leo Coffee – Yellow.ai
Leo Coffee was founded in 1910 and has 40 outlets in Chennai and South India today and 300+ distributors throughout South India, Uttar Pradesh, and Rajasthan.7 The company sells coffee blends, vending machines, and coffee items in nations like the United States, Australia, Malaysia, and Singapore.
Problem
Leo Coffee had to shut down its store services following the pandemic and lockdown regulations. They wanted to expand their online sales in their e-commerce stores, but it wasn’t easy because call centers were closed. Responding to thousands of queries daily became difficult and time-consuming, which Leo Coffee wanted to automate.
Solution
Leo Coffee worked with Yellow.ai to deploy an available restaurant chatbot across Facebook, WhatsApp, and the Leo e-store. The IVAt provides client interaction while dealing with numerous customer inquiries. The IVA assists consumers in subscribing and ordering blends from Leo Coffee via the bot interface. Integration with Shopify enables the automated update of all merchandise on the Leo e-store.
Results
- 100% accuracy in resolving every query
- 150K+ crossed in total revenue within a few days
- 24/7 available customer support
Benefits of chatbots in the Indian market
Chatbots drive digital transformation in India across sectors such as banking, healthcare, e-commerce, and government services. With over 1.4 billion people and a growing internet user base, the adoption of chatbots enhances customer engagement and operational efficiency.
Improved accessibility & multilingual support
Chatbots bridge communication gaps among India’s linguistically diverse population. By using Natural Language Processing (NLP), they interact in multiple languages, enabling businesses to provide support in regional dialects, which enhances digital inclusivity and user satisfaction.
Cost-efficiency & scalability for SMEs
With millions of small and medium-sized enterprises (SMEs) facing limited customer service resources, chatbots offer a cost-effective solution. They provide 24/7 assistance without large teams and level the playing field between small businesses and corporations.
Enhancing government & public services
Chatbots are increasingly vital in public administration. Initiatives like ‘MyGov Helpdesk’ on WhatsApp and IRCTC’s AI assistant simplify citizen interactions with government services, addressing needs ranging from COVID-19 updates to train bookings.
Boosting digital commerce & fintech
In e-commerce and fintech, chatbots streamline customer journeys, handling everything from product inquiries to digital payments. Companies like Paytm and Razorpay leverage chatbots for efficient high-volume interactions, which enhances user trust and satisfaction.
FAQ
How do AI chatbots in India handle complex queries and provide accurate responses?
AI chatbots in India increasingly leverage artificial intelligence and machine learning to handle complex queries beyond scripted answers. These systems can be fine-tuned using past interactions, allowing them to improve over time. While basic questions are resolved instantly, chatbots can identify when to escalate to human agents for deeper support, ensuring users receive accurate responses without compromising the customer experience.
Can chatbots in India engage users in multiple languages, including Hindi?
Yes. Thanks to advancements in natural language processing, many AI agents in India are now equipped to converse in regional languages, including Hindi. This multilingual support allows chatbots to cater to a wider user base, especially in rural and semi-urban areas, enhancing digital inclusion. For example, government websites and services are deploying multilingual chatbots to improve access to correct information at scale.
Are Indian chatbots able to handle sensitive or political questions, such as those involving public figures?
While most business-oriented chatbots are trained to avoid sensitive topics, some conversational AI platforms like Grok are designed to engage with free speech-related and political questions. However, many bots are programmed to redirect or respond with verified sources to maintain neutrality and avoid misinformation. Still, you should be cautious and look for commitment to transparency and correct information, especially when chat platforms deal with public figures.
Further readings
- AI Utilities with examples
- Chatbot Applications with Examples
- Large Language Models (LLMs) with examples and benchmarks
- Agentic tools for your business
External Links
- 1. Preference for chatbots in mobile shopping by country 2022| Statista. Statista
- 2. FundsIndia with Zoho SalesIQ.
- 3. JioMart - First Ever End-to-End Shopping Experience on WhatsApp.
- 4. Jio Health Hub Grows Its User Base with WhatsApp.
- 5. Gupshup's WhatsApp API helped NoBroker achieve 20X ROI.
- 6. Kaarva & Verloop.io's WhatsApp Chatbot: Managing 100,000+ Customers. Verloop.io
- 7. How Leo’s Coffee transformed its customer engagement with Yellow.ai - Yellow.ai. Yellow.ai
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