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Ethical & Legal AI Data Collection in 2024: Examples & Policies

Ethics is a crucial aspect of life, and its absence may wreak havoc in the world. And similar to its application in our daily lives, ethical considerations should also apply in the tech world. 

Disruptive technologies such as AI, ML, Internet of things (IoT), computer vision, etc., require all sorts of data to operate. This data often includes biometric data, such as facial images and voice recordings. Collecting and managing such data has various ethical and legal considerations attached to them, which, if disregarded, can lead to expensive lawsuits.

In this article, we explore data collection ethics and legal practices that business leaders can consider while sourcing/gathering data to develop and deploy data-hungry AI/ML solutions.

How to achieve data collection ethics? (Best practices)

Extensive research has been done on data collection ethics and how to achieve it; however, there is no golden door to the land of absoluteness. Ethics is more of a process and a culture that needs to be adopted by all contributors (data collectors, developers, decision-makers, sales, marketing, executives, etc.) in developing and implementing an AI/ML solution. 

Specifically for data collectors, this section highlights some best practices they can follow:

An illustration showing all 6 data collection ethical considerations, including consensus, clarity, understanding, trust and consistency, awareness and transparency, risk consideration, and ethics training.
Source: O’Reilly

Ethics training

Providing sufficient training about data collection ethics can be beneficial in promoting and adopting the culture. A best practice to make sure that the instructions are heeded is using an ethics checklist that the staff should tick off whenever they are collecting data. 

You can also check our data-driven list of data collection/harvesting services to find the option that best suits your business needs. 

Obtaining consent is one of the most important parts of data collection ethics. This is part of the agreement that is made between the data owner and the collector and should be done. before the data is collected, for instance, if a smart home device gathers voice data from its user, there should be a notification while setting up the app giving the user the option to provide consent.

Clarity and understanding

This means that when collectors require user consent, their request should be clearly stated in easily understandable words. The data collectors should ensure that the user fully understands what he/she is giving consent for.

Trust and consistency

This means that ethical and security practices while collecting data should be consistent to build trust in the data provider. For instance, if there are 500 data providers, then all 500 of them should be subjected to equal ethical considerations.

Awareness and Transparency

The data collection process should be transparent. The data provider should know what data is being collected, who will have access to that data, and how that data will be used. 

Additionally, the data providers should have control over the usage of that data. For instance, if the data provider wants to stop the usage and sharing of data in the future, he/she should have the option to opt-out easily.

Risk consideration

Another important point to consider is that the risk of problems occurring in the future can never be completely eliminated. Therefore, the data collection must consider the risk of such unforeseen events and try to prepare a mitigation plan. Additionally, the data collector should communicate this risk to the data provider.

History of Major Data Collection Lawsuits (Case studies)

This section highlights some cases of unethical data collection done in the past:

Unethical facial recognition data collection

In 2019, the Washington Post released that the US’s immigration and customs enforcement authority unethically collected facial image data to track the activities of immigrants.

Watch the video to see how JFK airport only gathers facial images of foreigners.

To learn more about facial recognition, check out this quick read.

Voice data collection by smart home devices

Similarly, brands that offer smart home devices have also been under scrutiny for unethically collecting voice (biometric data) data of their users. 

For instance, Alexa is currently (at the time this article is being written) under a lawsuit for collecting user voice data without consent. This was found in a collaborative study by researchers from the University of Washington and three other institutions, which led to the lawsuit.

Watch this video to see how smart home devices gather user data:

Latest Regulations of Data Collection and Protection

This section covers some data collection policies and rules around the world.

For more in-depth knowledge on data collection, feel free to download our whitepaper:

Get Data Collection Whitepaper

Further reading

If you need help finding a vendor or have any questions, feel free to contact us:

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Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Shehmir Javaid
Shehmir Javaid is an industry analyst in AIMultiple. He has a background in logistics and supply chain technology research. He completed his MSc in logistics and operations management and Bachelor's in international business administration From Cardiff University UK.

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