Top 50 Content Writing Statistics in 2025

The content writing industry has grown in popularity over the years, and recent advancements in AI and LLMs have dramatically transformed the landscape. So, we have gathered 50 content marketing statistics about 

• Content writing industry 
• Blogging 
• Content marketing 
• Audience behavior

to make a data-driven presentation about the current state of the content writing industry as a whole.

Content writing industry statistics

1- Marketers expect the content marketing industry’s revenue to exceed $135 billion by 2026.

2- Over 9% of Claude.ai use cases focus on content creation, with around an additional 4% dedicated to enhancing digital marketing and SEO.¹

3- Research shows that 70% of B2B marketers expect to increase their content marketing budget, as it brings leads three times more than traditional marketing strategies.

4- 79% of CEOs believe generative AI will increase efficiencies.²

5- ~50% of CEOs surveyed also think it will create growth opportunities.³

6- 75% of large companies outsource content writers.⁴

7- 75% of B2B buyers prefer to research supplier companies online in a represent-free experience.⁵

8- 73% of B2B marketers and 70% of B2C marketers incorporate content marketing into their overall strategy.⁶

Figure 1. Content writings purposes

9- With content marketing, marketing professionals aim to

• create brand awareness (80%)
• build credibility and trust (72%)
• educate their audience through content (68%)⁷

10- 74% of content marketers say the value their content provides is the most important factor.⁸

11- Companies with blogs generate an average of 67% more leads per month than those without active blogs.⁹

Blogging statistics

Best practices

12- Polls, games, augmented reality, etc., are the most popular content marketing trends that companies followed.

13- ~80% of blog posts are “how-to” articles.

14- “How-to” articles bring 1.5x more organic web traffic than other marketing content types.¹⁰

15- Publishing 2-6 times a week gets 50% more clicks.

16- Thought leadership is a crucial part of the content writing process. Coupled with omnichannel interaction with the audience, it increases sales by ~20%. Nearly 60% of C-suite executives now prioritize thought leadership to assess the expertise of advisors. ¹¹

17- Half of C-suite executives say high-quality thought leadership influences their purchase decisions more during economic downturns than in stable times.¹²

18- In creating quality content, ~75% of writers find case studies the most helpful.¹³

13- Increasing the appeal of an article by adding visual content (i.e., images, short videos, or graphs) brings 94% more clicks.¹⁴

19- Over 50% of marketers optimize photos or videos for visual search engines, and 49% consider it one of their most effective strategies.¹⁵

Multimedia content creation

20- Video marketing statistics suggest that internet users share video content with their friends x2 more than other types of content, such as blog posts, e-mails, etc.¹⁶

21- 87% of marketers said that creating video content marketing efforts increase their website traffic.¹⁷

Figure 2. Social media platforms preferred by marketers to share video content

Source: Wyzowl

Source: Wyzowl¹⁸

22- Nearly 90% of marketers prefer Youtube as their most preferred medium of video marketing.¹⁹

Blogging/content writing challenges

23- More than 40% of content writers view producing high-quality content as their biggest challenge.²⁰

24- Only 40% of web content is updated regularly, while the remaining articles are outdated.²¹

Audience research statistics

Purchase behavior

25- 80% of Internet users do research (i.e., reading content online) before making a purchase-related decision.²²

26- ~30% of local searches on the Internet turn to purchases.²³

27- 70% of users research products on their mobile devices before making a purchase.²⁴

Reading habits

28- Readers spend ~50 seconds on a blog post.²⁵

29- Engaging with the target audience by putting mini quizzes, thought experiments, etc., into the written content makes them spend ~50 percent more time on pages with interactive content, thus increasing website traffic.²⁶

30- Pages with 1,500 – 2,000 words correlate with getting more clicks.²⁷

31- 94% of readers only check the results on the first page, and ~65% click only the first three links.²⁸

Content marketing statistics

Best practices

32- Companies use content writing the most to build trust, followed by ensuring brand loyalty, nurturing leads, and generating sales.²⁹

33- Half of all writers use AI tools to enhance their content’s performance.³⁰

34- Marketers, in making budget allocation forecasts, claim that ~30% of the total marketing budget can be dedicated to content marketing for lead generation and increasing brand awareness.³¹

35- B2B marketers benefit most from content writing for creating whitepapers and use cases.³²

36- B2C marketers use content writing as a marketing tool for creating podcasts and short-form video content.³³

SEO statistics

37- Search engine optimization (SEO) has been considered a “great” content marketing strategy as it increases product awareness.

38- Because of its effectiveness, ~90% of marketers investing in search engine marketing plan to maintain or increase their spending.³⁴

39- B2B marketers state that SEO investments bring better ROI, while B2C marketers get more positive ROI for short-form content (e.g., posts on social media platforms) compared to other forms of content marketing trends.

40- According to organic search statistics, the organic search traffic is ~9x more for SEO than traditional marketing strategies.

41- Content marketing stats point out that 70% of people prefer receiving information about a company or learning something from a blog post instead of a traditional advertisement.³⁵

Learn more about SEO in content creation and its business benefits.

Here is our article on SEO content service pricing for those who are considering investing in SEO services and want to know how much to pay.

Social media statistics

Figure 3. The distribution of the preferred social media platforms by B2B marketers for content creation

Source: Content Marketing Institute³⁶

42- 90% of B2B content marketers use their brand’s social media platforms to distribute content, while 73% use email marketing newsletters and 56% use webinars.³⁷

43- LinkedIn is the top social media platform for B2B social media marketers.³⁸

Content marketing challenges

44- ~35% of marketers view ensuring content quality as “challenging.”

45- B2B marketers struggle to provide high-quality content more than B2C marketers.³⁹

46- 40% of B2B companies have solid, well-documented content marketing strategies.⁴⁰

47- ~35% of marketers surveyed have tangible KPIs in content writing.⁴¹

Figure 4. Reasons that content marketing might not be as effective as it could be

48- Content marketing might not be as effective as it could be because of

• not being data-driven (35%)
• poor audience research (30%)
• unreasonable expectations (28%)
• prioritizes quantity over quality in content (25%)
• inability to evolve or adapt (18%)⁴²

49- More than 50% of technology marketers report struggling to create content that drives the desired action.⁴³

50- 38% of content marketers are challenged with creating content consistently.⁴⁴

You can read the top challenges in content marketing and our solutions.

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