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How to Benefit from SEO Content Services in 2024?

Research shows that 94% of people using search engines only check the first page for the keyword they search for, and 63% of people state that among the links on the first page, they only click on the first 3 links.1

So, SEO and framing your product or service is as important as what you offer.

That’s why companies implement Search Engine Optimization (SEO) practices to improve their online content marketing, website traffic, and rankings on the web.

In this article, we will highlight:

  • What SEO is
  • Steps in applying SEO content services
  • And what are the benefits of SEO content services for businesses?

What is SEO?

Search Engine Optimization, also known as SEO, has been a widely used technique since 1998 to improve website traffic based on making some text improvements. Many studies show that SEO practices improve rankings on search engines, increase visibility, and thus lead to higher page clicks.2,3,4

Source: IEEE

Figure 1. An overview of how SEO works

However, applying the SEO tools in-house can be challenging as there are a number of practices that require expertise. That’s why companies usually get help from SEO content service providers. Research conducted with almost 4,000 SEO content service providers shows that while 22% of their customers used the service to increase the traffic in their website, 18% of them used it for better rankings.5

SEO content services is an umbrella term for creating texts for businesses on demand, such as

  • product descriptions,
  • blog articles,
  • company profile texts,
  • glossary creations, etc.

Source: Dimensions Content

Figure 2. A common flow while writing SEO content

Here we provide the common steps while hiring SEO content writing services:

1- Order a creation form

You can order a creation form from SEO content service providers to start the process by specifying what kind of content you expect from the writers (e.g., descriptions about your new product).

Write your target keyword, and determine some other features that you want the writers to focus on in the text (e.g., the target keyword is “chatbot benefits” and features such as “driven by deep neural networks,” “24/7 availability”).

3- Choose specific details

Service providers enable choosing the language, word length, and even text quality depending on your budget.

4- Provide a detailed briefing about your order

Giving a detailed briefing regarding what kind of content you want is crucial because it gives the writers a framework for applying SEO tools.

Benefits of SEO Content Services for Businesses

●      Higher conversion rates

As SEO tools help improve the page’s ranking, the more the link appears on the front pages, the more likely it is to be clicked, which can increase conversion rates.

●     Increase in market share

One may think that appearing at the top page in search engines cannot affect the shares in the market, which is wrong. Companies implementing SEO tools to their content helps them appear on the front pages, increasing clicks, visibility, sales, and brand reputation.

●     More product awareness

SEO tools can directly affect the customers in a way that a recent study conducted with more than 300 customers shows better SEO is related to more product awareness for the customers.6

For those interested, here is our SEO content writing tools benchmarking study.

Here, we also provide our data-driven list of SEO content writing services.

If you need any assistance, do not hesitate to contact us:

Find the Right Vendors

Sources

1- Sharma, D., Shukla, R., Giri, A. K., & Kumar, S. (2019, January). A brief review on search engine optimization. In 2019 9th international conference on cloud computing, data science & engineering (confluence) (pp. 687-692). IEEE.

2- Pohjanen, R. (2019). The benefits of search engine optimization in Google for businesses. University of Oulu.

3- Sharma, S., Panda, S. P., & Verma, S. (2022, May). Role and Analysis of Various SEO Strategies to Improve Website Ranking. In 2022 International Conference on Machine Learning, Big Data, Cloud and Parallel Computing (COM-IT-CON) (Vol. 1, pp. 639-648). IEEE.

4- Sharma, S., & Verma, S. (2020, February). Optimizing Website effectiveness using various SEO Techniques. In 2020 7th International Conference on Signal Processing and Integrated Networks (SPIN) (pp. 918-922). IEEE.

5- Steele, Ben (27 October 2022). “State of SEO: Performance, Salaries & Budgets for 2023”. Search Engine Journal. Retrieved November 3, 2022.

6- Bhandari, R. S., & Bansal, A. (2018). Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), 23-36.

Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Begüm Yılmaz
Begüm is an Industry Analyst at AIMultiple. She holds a bachelor's degree from Bogazici University and specializes in sentiment analysis, survey research, content writing services and Customer Relationship Management (CRM) systems.

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