5 Case Studies of Content Writing Services in 2025

94% of B2B companies use written content like blog posts and articles¹ and higher-quality content leads to an average 70% increase in ROI.² As one out of two companies plan to invest in content creation, it is crucial to investigate what makes content writing an essential element in business strategies.

This article gives insights regarding content writing services and applications, investigates why companies invest in content creation and provides some case studies.

Top 5 case studies of content writing in different industries:

1- Northwell Health (Healthcare & Science)

Figure 1. Data-driven article examples from The Well

Source: The Well³

Challenge

Northwell, a leading healthcare provider in the U.S., needed a way to educate the public on health topics. In 2017, they launched Well, a blog covering chronic diseases, healthy living, and aging.⁴ However, before 2020, content creation relied on intuition rather than data, limiting its reach and impact.

Solution

In 2020, during the COVID-19 pandemic, Northwell shifted to a data-driven content strategy. They focused on curating relevant COVID-19 information, which led to a surge in website traffic—tripling their audience. This increase also contributed to business growth, attracting more customers. According to Julie Shapiro, Editor-in-Chief, the shift from intuition-based to data-driven content was key to the blog’s success.

2- JLL (Real Estate)

Figure 2. Some articles covered by JLL in their magazine called Ambitions

Source: JLL⁵

Challenge

JLL, a global real estate services company, wanted to help customers make better investment decisions. They also needed a way to share their mission and expertise with a wider audience.

Solution

In 2017, JLL launched Ambitions, a magazine focused on real estate investment and goal-setting.⁶ It provided readers with insights to help them make informed decisions. According to Glenn Lafolette, the marketing team lead, the magazine also helped people understand JLL’s mission more clearly.

3- Pegasystems (Technology)

Figure 3. Some articles covered by Pega in their magazine GO!

Source: Pega⁷

Challenge

Pegasystems, a software company specializing in low-code and no-code AI solutions, needed a strong content strategy to engage its audience. They aimed to provide insights on technology trends while reinforcing their industry expertise.

Solution

In 2022, Pegasystems launched Go!, a magazine covering topics like the future of IT, operations, and marketing.⁸ This initiative was part of a well-planned content strategy. Nick Lake, senior director of content marketing, credited this approach for the company’s success. His work earned him the Content Marketer Award in 2022.

4- Mindfire Solutions (SaaS)

Challenge

Mindfire Solutions, a software development company, wanted to establish itself as a thought leader in the industry. Their main goal was to expand into the U.S. market by creating informative and engaging content to attract potential clients.⁹

Solution

To reach American audiences, they developed a blog strategy that used U.S. English grammar, idioms, and industry-specific insights. Content focused on common challenges in digital transformation and IT, offering solutions relevant to potential clients.

The company published two articles per week, building a consistent content schedule. This approach helped strengthen their industry presence and connect with U.S. audiences. Their content strategy improved visibility and positioned them as experts in the field.

5- TheFork (Restaurant service)

Challenge

TheFork needed to localize its marketing content in 14 languages to increase brand awareness among restaurateurs. They required expert translators for SEO and restaurant industry terminology and a streamlined translation process to reduce manual work.¹⁰

Solution

The firm partnered with a service provider for efficient web content management. Integration with Drupal automated website and blog translations, improving workflow.

Results

• 36% increase in organic traffic
• 50% boost in productivity
• Seamless multilingual content management.

How AI helps with content creation

1. Write more without doing more

AI copywriters can increase your content output. You don’t need to hire more people or spend more time. The tool handles the heavy lifting—giving you more content, faster.

2. Build messages for all platforms

AI can turn one message into many. It adapts your content for websites, emails, blogs, and social media in minutes, not hours.

3. Support your creative team

AI tools can give your team a head start. They provide ideas, outlines, and first drafts. This helps speed up the creative process and removes writer’s block.

4. Improve over time

AI learns from past content. By connecting with AI copywriting services, it improves its writing based on past campaign data and audience behavior.

What AI can do for your content

AI isn’t just about writing words. It supports every step of the content process:

1. Plan with Data

AI studies trends, your audience, and content gaps. It helps build smart content strategies based on real data.

2. Keep content fresh

AI does content audits. It checks what’s working and what’s not, offers unlimited revisions, helping you keep everything up-to-date.

3. Watch competitors

AI analyzes your competitors’ content. It shows you what they’re doing so you can do it better.

4. Write articles automatically

Need a how-to guide or a blog writing? AI can generate full articles, case studies, and even interviews.

5. Boost SEO

AI tools help improve search engine rankings. They suggest keywords and tips to make your content easier to find.

6. Create images

Don’t have graphics? AI can turn words into images, saving time and cost on design.

7. Track keywords

AI not only finds keywords but also tracks their performance over time, helping you improve.

8. Build article outlines

Before writing, AI can draft detailed outlines to guide your work and save research time.

9. Keep your brand voice

AI can learn your style and tone, making sure all content sounds like your brand.

10. Translate instantly

AI offers one-click translation into multiple languages, making content global-ready.

11. Find new ideas

Stuck on what to write? AI can suggest topics based on your audience and trends.

12. Summarize long texts

Too much info? AI can create clear summaries of long documents, saving time and effort.

Why is content writing essential for companies?

Content quality is essential for companies to invest in, as it helps

1. To get noticed by buyers

By creating high-quality content, you can enhance your positioning in search engines. Thus, it increases your company’s online presence and web traffic.

2. To achieve a high return of investment (ROI)

Research conducted with more than 1,600 B2B and B2C marketers across different industries shows that while B2B companies saw a better ROI for SEO optimized content investments, B2C companies have found better ROI for short-form content.

3. To reduce future marketing expenses

The content production service is usually taken from the budget of the marketing departments and is used as a content marketing strategy. Working with good content writers will increase the company’s visibility, which can then prevent more expensive marketing expenses.

However, marketers state that content marketing efforts are challenging as more than 40% of respondents need help producing high-quality content.

Figure 4. Top three challenges of content marketing according to the marketers

Source: Gartner¹¹

Two types of content writing for businesses:

Content writing companies provide content writing solutions to B2B and B2C firms.

1. B2C (business-to-consumer) companies

Content targeted to individuals explains how to meet customers’ needs with a non-technical language as it aims to reach a general audience. B2C companies find podcasts and short-form content more effective as a content marketing strategy.

2. B2B (business-to-business) companies

Businesses are usually more selective in deciding whom to purchase, compared to individual customers; as in the former, the decision may affect the company in general. Research shows that B2B companies are more likely to use whitepapers and use cases as a content marketing strategy.

Where to use the content writing service?

Businesses can leverage content writing services in creating:

• E-mails: For every dollar spent, the ROI for e-mail marketing is 36 dollars.¹² Thus, sending e-mails that attract an audience can greatly benefit companies.
• White papers: Companies create whitepapers that position themselves in the market and offer thought leadership to their target audience.
• Blog articles: Companies can increase brand awareness and credibility by creating data-driven articles or blog posts.
• Social media posts: Companies can also use social media to share great content that aims to increase engagement.

External Links

• 1. 57+ Content Marketing Statistics To Help You Succeed in 2025. Content Marketing Institute
• 2. https://go.kibocommerce.com/rs/032-GWP-783/images/The-Rise-of-Personalized-Commerce-Study.pdf
• 3. Healthy Living/Fitness | The Well by Northwell.
• 4. fastcompany.com.
• 5. About Us | JLL.
• 6. How Content Marketing Became One Brand’s Trusted, Unified Source. Content Marketing Institute
• 7. Unleashing the power of AI innovation | Pega.
• 8. Latest News, Insights, and Advice from the Content Marketing Institute.
• 9. Mindfire Solutions Case Study | Content Whale.
• 10. Case study: TheFork / TextMaster. TextMaster
• 11. The Process and Plays Required to Scale Content Marketing.
• 12. What Is the ROI of Email Marketing? | Constant Contact. ConstantContact