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Top 6 Circular Economy Best Practices for Businesses in 2024

Updated on Dec 22
6 min read
Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Top 6 Circular Economy Best Practices for Businesses in 2024Top 6 Circular Economy Best Practices for Businesses in 2024

AIMultiple team adheres to the ethical standards summarized in our research commitments.

Our economy was just 8.6% circular in 2021, which implies we could only reallocate 8.6% of non-virgin materials. Our economic system is founded on recklessly exploiting the planet’s resources, resulting in environmental, ecological, social, and health issues. Employing virgin resources for 91.4% of our economic activities also suggests a significant “circularity gap” that is linked to inefficient business practices. According to Accenture, circular economy (CE) practices would contribute 4.5 trillion dollars until 2030 by closing the circularity gap.

As a result, minimizing the circularity gap is linked not only to environmental stewardship but also to increase company profitability. Therefore, we propose top 6 best circular economy best practices for executives in this article to support them close their circularity gap.

1. Design an enabler corporate structure 

It would be naïve to expect to identify a viable strategy toward a goal without changing the company’s organizational scheme. As a result, the first step for a corporation to reduce the circularity gap is to develop a team that is responsible for:

  1. Determining current pain points of the organization.
  2. Estimating current and expected tangible-intangible costs of current pain points (e.g: plastic tax, carbon tax, excessive raw material expenditure, bad reputation etc.)
  3. Estimating current and expected tangible-intangible returns of improving circularity of the company (e.g: tax reduction, good reputation, less expenditures due to efficiency, government subsidies etc.)  
  4. Setting achievable goals for short and long-term periods subject to tangible-intangible cost and return analysis, infrastructure, human capital, financial capital of the company.
  5. Building strategy to achieve short and long-term goals.  
  6. Prioritizing the actions where potential return/effort ratio is high.
  7. Monitoring the execution and output of actions by setting KPIs (Firm use x% renewed materials until the end of the year).

It’s critical to hire employees with diverse skill sets and backgrounds for a circularity team. CE solutions necessitate a holistic approach that includes product design, engineering, supply chain management, environmental accounting, traditional accounting, marketing, and understanding consumer-investor psychology. As a result, leaders must ensure that a department is established to address CE’s transdisciplinary demands.

2. Assess circularity of your business periodically

Defining present pain points and tracking changes is meaningful only if business circularity is measured on a regular basis. There are metrics that help firms evaluate their processes, such as resource productivity, percentage of circular water use, percentage of recycled material used, and so on.

Furthermore, around 70% of businesses intend to attract investors and customers by voluntarily publishing such indicators to demonstrate their responsiveness. You can find most large companies’ statements about their environmental responsiveness and improvement of specific CE metrics over time with a Google search. 

It’s a reasonable kind of self-promotion as nearly half of shoppers do online research before purchasing a product to learn about the companys’ environmental, social, and governance (ESG) standards. In addition, more than 70% of customers are concerned about a companys’ environmental or social impact (See Figure 2).

To learn more about circularity metrics you can read our article Top 10 Metrics to Assess the Circularity of Businesses.  Additionally, you can read our article on carbon footprint calculation tools.  

Figure 2: Percentage of consumers are worried about environmental or social impact of firms:

Over 70% of consumers are concerned about sustainability practices of the corporations and their suppliers. This ratio is greater for the younger generation which exceeds 80%.
Source: PwC   

3. Improve industrial symbiosis

The essence of CE is turning someone’s waste into value for your operations. Thus, cooperation of organizations is a must to achieve full CE.

There are many examples of industrial symbiosis:

  • Waste heat from one manufacturer-energy producer can transfer the greenhouses for reducing energy bills and GHG emissions.
  • Waste water from some manufacturers that do not release toxic chemicals can be reused by other manufacturers or farmers after a simple water retreatment. 
  • Waste car tyres can be turned into materials for civil engineering
  • Organic waste can be turned into biogas which is a substitute for natural gas.
  • Organic waste can be turned into organic fertilizer.

To find out new ways of industrial symbiosis, companies need employees with holistic approaches ideally who experience different industries in their careers. Thus, they can be aware regarding the quality and quantity of other industries’ wastes. Such knowledge can trigger the innovation for using others’ waste as a resource.

4. Design sustainable products

According to the European Commission, product design accounts for up to 80% of a product’s environmental impact. Consider a traditional automobile manufacturer: the type, quantity, and quality of material used, aerodynamic features, and engine size are all factors that influence the car’s average life-time, oil consumption per 100 kilometers, recyclability, etc. As a result, the average environmental footprint of a product is determined by its design.

Manufacturers can improve their design in a circular way by considering the following factors:

  • Adopt product-service system (PSS): Rather than selling the product to your customers, lease or rent it to ensure reusage of a single item by different entities. Such a business strategy implies that manufacturers design the goods they produce in a durable and repairable way since they obtain the product. PSS also supports product stewardship and quality of after sales capabilities due to similar reasoning. Rolls Royce’s long lasting power by the hour initiative is an example of PSS.
  • Increase recyclability of your product: The better recyclability of a product is related with a more lego-like design that is easily disassembled. This means that another entity, or even your company, can utilize your products as raw materials at the end of their life cycle.
  • Use biodegradable raw materials: Due to numerous leakages, actual recycling rates tend to be lower than recyclability rates. For example, a consumer can throw a beverage package into the ocean. Manufacturers might choose biodegradable raw materials in nature to reduce the environmental impact of such circumstances.
  • Dematerialization of product: When you can produce the same product quality with less raw resources, you save money on raw materials, transportation, and the environmental impact of acquiring raw materials and delivering heavier goods.   
  • Produce durable-repairable goods: The longer the life time of the product means the higher the corporate circularity. Adopting PSS as a business strategy incentivizes your company to manufacture long lasting repairable products but you can build reliable goods anyway to improve your circularity metrics which helps to attract consumers and investors.  

 5. Nudge consumers

To close the circularity gap, consumers must assist businesses. The greatest approach to accomplish this is to reward them for being proactive. Beer producers’ deposit schemes are a good example of motivating consumers to be responsible. When customers return their empty bottles to the market, they are given a monetary reward. Beer companies collect empty bottles when they supply the new ones for the supermarket. Thus, the same vehicle brings the raw materials into the company after delivery.

Nowadays, a variety of industries collect consumed items to use them as a raw material for new supplies:

  • Timberland: Offers discounts to the consumers who bring their old shoes.
  • Renault: Offers up to 3000 £ discount in the UK for the customers who bring their old cars.
  • Many electric, electronic and smart phone companies make a discount for the customers who bring their old furniture/smartphones. 

No doubt,the deposit system is not the only way for nudging consumers towards CE practices. For instance, Starbucks offers a discount for the customers who bring their own cups. Similarly, many supermarkets charge a certain amount for using nylon bags. Perhaps, in the near future businesses from other industries adopt such a strategy. For instance a toothpaste company can offer a discount for customers who refill their tubes by using dispensers.

6. Use technology to improve circularity

Technology can be an enabler for improving circularity measurement, industrial symbiosis and increasing efficiency.

Cloud supply chain ERP systems

Cloud supply chain ERP systems make data gathering and interpretation easier for analyzing corporate circularity. They keep track of all supply chain operations such as energy use, water consumption, raw material quantities, and so on. Specific ERP systems that are built for sustainability related monitoring automatically calculate metrics like carbon footprint when the  user runs a related query.  

Such tools can also connect your down and up supply chain if other organizations agree to collaborate. As a result, cloud ERP solutions increase the likelihood of industrial symbiosis because parties can monitor one other’s operations.


Telematics or smart devices are the data sources for companies. They provide information about the environment they are deployed in. Thus, they can help companies to realize inefficiencies and guide them to take actions to minimize it.

3D printers

3D printers reduce the need for intermediate goods to be transported from one location to another. To reduce environmental impact and transportation costs, computerized files of intermediate goods can be delivered digitally and printed there. When the per-product mass of intermediate items is high and the distance between the two locations is long, additive manufacturing is especially beneficial.    

For more information regarding use of smart devices and 3D printers to optimize supply chain sustainability you can read our Top 5 Technologies Improving Supply Chain Sustainability article.

You can also read our Top 4 Digital Technologies that Improve Corporate Sustainability article to learn more about digital transformation and sustainability.

Please contact us if you have any questions or comments about circular economy best practices:

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Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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