Top 20 ChatGPT in Marketing Use Cases in 2025

The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known. 

However, according to McKinsey Research, 90% of commercial leaders plan to adopt generative AI solutions in the next two years.¹

Figure 1. The market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028

20 Use cases of ChatGPT in marketing

1. Content ideation

Content ideation is a critical phase in content marketing, and ChatGPT serves as a valuable tool for generating innovative and relevant ideas. It excels at topic suggestions, brainstorming trending or niche subjects tailored to the target audience and industry, ensuring that the content aligns with audience interests and market demands.

ChatGPT helps plan and organize publishing schedules by assisting in creating content calendars, enabling consistent output and better time management. For headline generation, it crafts catchy and clickable headlines for blogs, articles, or other content formats, boosting click-through rates and reader engagement.

Additionally, ChatGPT supports marketers by offering event campaign ideas and developing creative and impactful content concepts for events, holidays, or trending topics. This ensures brands remain timely and relevant in their messaging. This ideation support streamlines the content planning process, saving time while enhancing creativity and strategy.

2. Audience research

Audience research involves gathering data and insights about your target audience to better understand their interests, preferences, behaviors, and needs.

ChatGPT can be used to analyze customer data, such as analyzing: 

• 1- Search engine queries using the output of tools like Google Trends to identify trends
• 2- Internal search queries on the company’s website
• 3- Social media interactions of existing or potential users
• 4- Past purchases to identify patterns and trends in customer behavior. 

By analyzing this data, using ChatGPT in marketing can help you identify your target audience’s preferences, interests, and pain points, which can inform your marketing messaging, content, and product development.

Please note that the data must be fed into ChatGPT as files in formats such as CSV or JSON.

3. Content creation

Content creation, text generation in specific, by using ChatGPT, can be a powerful tool for marketing. These AI-generated texts can be used for a variety of purposes other than generating ideas, such as:

• Content creation for content marketing in the form of emails, social media posts, blog articles, etc.
• Script writing and storytelling for advertising goods and services (see Figure 2)

4. Copywriting for the company blog

Figure 2. An example of AI-generated content for advertising a new electric car model by using ChatGPT in marketing campaigns

Content generated by ChatGPT can be integrated with other marketing strategies and channels like:

• Preparing posts for social media platforms
• Generating personalized, attractive, and persuasive emails for email marketing.

5. Ad Copywriting

Writing compelling ad copy is essential for capturing attention and driving conversions. ChatGPT in marketing can generate ad copy for various platforms, including Google Ads, Facebook, and LinkedIn, ensuring that the messaging is engaging and aligned with the target audience. It can also help in A/B testing by creating different versions of ads to see which performs best.

• Google Ads: ChatGPT can craft compelling ad copy for Google Ads campaigns, including headlines, descriptions, and display URLs.
• Social Media Ads: It can generate creative ad copy tailored to specific audiences for platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Native Advertising: Marketers can utilize ChatGPT to craft native ad content that seamlessly integrates with the surrounding content’s look and feel, thereby enhancing click-through rates.

6. Writing product descriptions

Product descriptions are crucial to marketing, as they provide potential customers with information about a product’s features, benefits, and value. Adopting ChatGPT in marketing can help create compelling and informative product descriptions that resonate with your target audience.

7. Content repurposing

Content repurposing allows marketers to maximize the value of existing content by adapting it for various formats and audiences, and ChatGPT makes this process seamless:

• E-books from Articles: Multiple articles can be combined and expanded into e-books, offering in-depth resources for lead generation and audience education.
• Summarizing Content: ChatGPT transforms long-form content, such as webinars or podcasts, into concise blog posts, social media snippets, or brief summaries, ensuring accessibility for diverse audiences.
• Blogs to Newsletters: It repackages blog content into compelling email newsletters, enabling businesses to maintain consistent engagement with subscribers without creating new content from scratch.
• Webinar and Video Highlights: ChatGPT extracts key points and actionable insights from webinars or recorded videos, creating promotional material or highlight reels that drive further audience interest.
• Social Media Posts: It reformats detailed articles or reports into digestible, shareable posts optimized for platforms like Instagram, Twitter, and LinkedIn.

8. SEO optimization

Leveraging ChatGPT in marketing efforts can be effective in terms of SEO. SEO, or search engine optimization, involves optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. ChatGPT can help in these areas:

• Generate attractive topic ideas for content marketing
• Make keyword research
• Find the right and attractive titles
• Group search intent
• Create content structure
• Generate meta descriptions

Figure 3. ChatGPT SEO-friendly title suggestions for content in B2B marketing

For more: AI in SEO.

9. Chatbot for lead generation & customer support

ChatGPT can be integrated into a chatbot to provide instant and personalized customer support, turning it into a virtual assistant. Chatbots can help customers with

• Answer frequently asked questions
• Provide product information
• Provide technical support (e.g. during checkout process)
• Troubleshoot issues.

Chatbots in marketing can help: 

• Improve customer satisfaction
• Reduce response times
• Decrease the workload of customer service representatives.

In addition, ChatGPT can support conversational lead generation: By integrating ChatGPT into chat widgets on websites, marketers can capture leads through natural conversations and guide users down the funnel.

10. Creating customer surveys

Surveys are an effective way to gather feedback and insights from customers, which can help marketers improve their products, services, and marketing strategies.

11. Question generation

12. Organizing survey structure

• Making surveys multilingual with its translation ability
• Survey analysis

Other use cases of ChatGPT in VoC include Interactive Campaigns. ChatGPT can power interactive campaigns, like quizzes and conversational polls, that engage users and gather data for personalization.

Data Analysis and Reporting

ChatGPT can automate the generation of marketing reports by analyzing data from various sources such as Google Analytics, social media platforms, and email campaigns. It can provide insights into what’s working and what needs improvement, helping marketers make data-driven decisions.

13. Performance Reporting

ChatGPT can help generate reports by analyzing campaign performance metrics and suggesting actionable insights.

14. Data Interpretation

It can assist in interpreting complex data sets and translating them into easily understandable insights for marketing teams.

15. Predictive Analytics Support

By interpreting historical data, ChatGPT can aid in predictive analytics, helping marketers forecast outcomes and make data-driven decisions.

Crisis Management and PR

In the event of a PR crisis, ChatGPT can generate timely and appropriate responses to manage the situation effectively. It can help draft public statements, social media posts, and internal communications, ensuring that the messaging is consistent and aligned with the brand’s values.

16. Crisis Response Drafting

In times of crisis, ChatGPT can quickly draft initial responses, statements, and FAQs to help manage public relations.

17. Reputation Management

It can monitor and respond to online mentions, reviews, and social media posts, helping brands manage their reputation proactively.

18. Press Release Creation

ChatGPT can draft press releases that effectively communicate key messages to the media, ensuring timely and accurate dissemination of information.

19. Educational content

Educational content is a powerful tool for building authority and trust, and ChatGPT streamlines its creation with the following use cases:

1. E-books and Whitepapers: ChatGPT develops guides or in-depth reports tailored to specific industries or audiences, serving as valuable resources for lead generation and brand credibility.
2. FAQs and How-To Guides: It creates clear and actionable FAQs or step-by-step guides that address common customer questions and problems, enhancing user experience and reducing support requests.
3. Case Studies: ChatGPT in marketing drafts engaging case studies that showcase real-world success stories or practical applications of a company’s products or services, demonstrating value and building trust among potential customers.

FAQ

Further reading

Learn more on ChatGPT to understand LLMs better by reading:

• ChatGPT Education Use Cases, Benefits & Challenges
• How to Use ChatGPT for Business: Top 40 Applications
• GPT-4: In-depth Guide

External Links

• 1. Marketing and sales soar with generative AI | McKinsey. McKinsey & Company