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ChatGPT WhatsApp Integration for Businesses in 2024

WhatsApp is the leading messaging application, with an active user base that comprises 25% of the global population. Each day, roughly one million new users join the platform (Figure 1). Given these impressive statistics, WhatsApp serves as an ideal platform for businesses seeking to interact and engage with their customers.

WhatsApp chatbots are widely used by businesses. However, these chatbots can be upgraded with the touch of an inspiring tech solution, namely ChatGPT. When powered by ChatGPT, WhatsApp chatbots can be more personalized and context-dependent thanks to ChatGPT’s ability of creating an endless variety of responses.

In this article, we will explain what a ChatGPT WhatsApp chatbot is by mentioning its abilities, use cases, and providers.

What is a ChatGPT Whatsapp bot?

A ChatGPT WhatsApp chatbot is a chatbot built by using OpenAI’s GPT-3 or GPT-4 language model that communicates with users via the WhatsApp messaging platform. Such a chatbot uses the WhatsApp Business API to send and receive messages.

An example to ChatGPT WhatsApp integration
An example to ChatGPT WhatsApp integration

Source: GitHub1

The chatbot uses the GPT model to generate human-like text responses. This allows it to handle a wide variety of user queries, making it useful for tasks like customer support, product recommendations, reminders, and more when integrated into WhatsApp bots.

Customers who have a WhatsApp account can reach out to companies via these ChatGPT powered WhatsApp chatbots. ChatGPT can create endless bot responses unique to business needs. Then, these bot responses can be integrated to the WhatsApp chatbot of the company.

In order to conduct marketing activities with a WhatsApp number through an official company account, which showcases a green verification check, businesses require a verified WhatsApp Business API account. The most straightforward method to obtain such an account is by collaborating with WhatsApp Business Partners.

By integrating WhatsApp bots with ChatGPT, businesses can increase customer engagement.

What are the business use cases of ChatGPT WhatsApp Bots?

1- Customer support

A ChatGPT powered WhatsApp chatbot can handle a large number of typical customer interactions. For example, if a customer asks about a business’s return policy, the chatbot can provide the policy details immediately. Because ChatGPT has been trained on a diverse range of text, it can generate responses to a wide array of queries, effectively resolving customer issues and decreasing the workload of human agents.

Companies like Meta, Canva, and Shopify, among others, are already leveraging the underlying technology of ChatGPT in their customer service chatbots.2

2- Sales and marketing

A chatbot with ChatGPT WhatsApp integration can also assist with sales and marketing. It can be programmed to respond to customer inquiries about products and services with personalized recommendations and detailed product information. Furthermore, it could inform customers about ongoing sales or new product launches, providing details and answering any related queries.

Source: Haptik

3- Order tracking

In a retail context, ChatGPT powered bots could be linked to an order management system to track order status. Customers could message the chatbot on a WhatsApp chat asking for an order status update, and the chatbot would generate a response using the latest information from the order management system.

4- Booking appointments

In a service-oriented business, such as a restaurant or a hotel, a ChatGPT WhatsApp chatbot could manage appointment scheduling. If the chatbot is connected to an appointment management system, it could:

  • Offer available slots
  • Confirm bookings
  • Send reminders about upcoming appointments 
  • Handle rescheduling requests

5- Customer survey and feedback

A ChatGPT WhatsApp chatbot could request customer feedback after a purchase or service experience. For instance, it might ask customers to rate their experience on a scale of 1 to 10 and then follow up with more specific questions based on their response. The responses could then be compiled and analyzed to gain insights into customer satisfaction and identify potential areas of improvement.

6- Automated reminders

The ChatGPT powered chatbot could be programmed to send reminders based on various triggers. For example, it might send a reminder to WhatsApp users about an upcoming service appointment, a due payment, or a subscription that’s nearing its renewal date.

7- Answering FAQs

A ChatGPT WhatsApp chatbot can be programmed to answer frequently asked questions. It could provide instant accurate responses to common questions about business hours, services offered, pricing, etc., saving customers the time and effort of having to search for this information.

What are the industries that can implement a ChatGPT Whatsapp chatbot?

Many businesses can integrate ChatGPT powered WhatsApp chatbots to interact with their customers. Some major industries are:

1- Retail & e-commerce

Chatbots can handle customer service inquiries, provide product recommendations, process orders, and provide updates on shipments.

Source: Haptik

2- Healthcare

Chatbots can assist in booking appointments, answering health-related FAQs, sending medication reminders, and even providing basic health advice (though it’s important to note that a chatbot is not a replacement for professional medical consultation).

3- Finance/Banking

Chatbots can answer questions about account balances, transaction histories, loan inquiries, and more. They can also guide customers through more complex tasks like applying for loans or credit cards.

4- Travel and Hospitality

Chatbots can help customers with booking flights, hotels, or experiences, provide information about travel restrictions or guidelines, and answer commonly asked queries about travel plans.

5- Insurance

Chatbots can provide information on various insurance policies, guide users through filing a claim, and answer common questions related to coverage and benefits.

6- Real estate

Chatbots can provide details about listings, schedule viewings, and answer questions about properties.

7- Entertainment

In the entertainment industry, chatbots can provide updates about showtimes, ticket availability, upcoming events, and more.

8- Telecommunications

Chatbots can help users with troubleshooting, plan upgrades, bill payments, and other common inquiries.

What are the best ChatGPT bots to use on Whatsapp?

Shmooz AI

Shmooz AI is a ChatGPT-powered WhatsApp chatbot that can be used by individual users. Its answers are provided by ChatGPT and can respond to image or audio interactions. It can also search for answers on Google when specified by the user. 

However, it is not a solution for business-wide chatbot use as users can only interact with the Shmooz chatbot. 

If you have questions about ChatGPT WhatsApp chatbot or need help in finding vendors, we can help:

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Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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