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7 Use Cases to Leverage ChatGPT for SEO in 2024

Search Engine Optimization (SEO) is important for websites to rank higher in search engine results pages (SERPs), leading to increased: 

  • Visibility
  • Traffic
  • Conversions 

SEO is part of the content marketing strategy. A successful SEO strategy ensures that the web page will have a good ranking in the search engines. Therefore, it is an important element for presenting your products and services to the target audience. Successful businesses are aware of this as nearly 68% of marketers state that SEO is their top inbound marketing priority.1

In this article, as an efficient way for increasing a website’s search engine ranking, we will provide 7 use cases of ChatGPT for SEO maximization.

1. Generate topic ideas for content writing

ChatGPT can be used for generating topic ideas for SEO content writing (see Figure 1) by utilizing its language processing capabilities to:

  • Produce relevant keywords and phrases
  • Analyze competitors’ content to identify gaps in coverage
  • Suggest topics based on current trends and user search queries

Content topics for B2B marketing generated by ChatGPT

Figure 1. Content topics for B2B marketing generated by ChatGPT

2. Conduct keyword research

The process of including related keywords to a content is crucial for a successful SEO strategy as it helps determine the terms and phrases that potential customers use when searching for products or services related to the website’s offerings.

ChatGPT can perform functions in keyword search optimization such as:

  • Generating keywords: It can generate a list of relevant keywords for a topic or theme by analyzing the context and language used in the provided information (see Figure 2).
  • Identifying keyword trends: It can analyze search data to identify current keyword trends and suggest terms that are likely to be popular in the near future.

Figure 2. Keyword ideas for B2B marketing content

Learn about B2B content writing challenges and solutions proposed to solve them.

3. Find the right titles

ChatGPT can assist in creating compelling and SEO-friendly titles by combining its language generation capabilities with its knowledge of SEO best practices. It can generate SEO-friendly titles (see Figure 3) by ensuring that the titles are:

  • Descriptive and clearly convey the topic of the content
  • Capable of incorporating relevant keywords that are related to the topic
  • Concise and to the point, typically falling within the 60-70 character limit for optimal display in search engine results pages.
  • Eye-catching and likely to attract clicks, which can help improve click-through rate (CTR) and ultimately, SEO.

Figure 3. ChatGPT SEO-friendly title suggestions for content in B2B marketing

4. Group search intent

Search intent grouping is a process of categorizing and grouping related user search queries based on the intention behind the search. The intention behind a search query can range from:

  • Informational (e.g. “what is the capital of France?”)
  • Navigational (e.g. “Facebook login”)
  • Transactional (e.g. “buy running shoes online”)
  • Commercial investigation (e.g. “best running shoes for women”).

Understanding the search intent behind a query is crucial in creating content that accurately and effectively addresses the needs of the customers, which can lead to higher engagement and conversions.

ChatGPT can assist in search intent grouping by analyzing search queries and categorizing them based on the user’s intended goal or purpose, thanks to Natural Language Processing (NLP) methods. This can help businesses and marketers understand the intent behind specific search terms and optimize their content and strategies to better meet the needs and expectations of their target audience.

For example, ChatGPT can analyze a search query like “best coffee shop in downtown” and categorize it as a navigational search intent, allowing the website to present relevant information and locations of coffee shops in the downtown area.

5. Create content structure

ChatGPT can assist in creating content structure by generating outlines and organization suggestions for a given topic. This can be useful for SEO maximization because a well-structured and organized content not only provides a better user experience but also helps search engines understand the context and relevance of the content.

For example, ChatGPT can analyze a topic like “coffee brewing methods” and suggest an outline for an article, including headings and subheadings for different brewing methods like espresso, French press, and pour-over (see Figure 4). This structure makes it easier for the writer to create comprehensive content and for search engines to understand the content’s relevance and rank it accordingly.

Figure 4. ChatGPT creating the structure of a content

6. Generate meta descriptions

A meta description is an HTML attribute that provides a brief summary of a web page’s content. It is often displayed in search engine results pages below the title of a page and is intended to provide a concise description of the page’s content. The meta description serves as an advertisement for the page, encouraging users to click on the link and visit the page. Therefore, meta descriptions are an important element in SEO.

ChatGPT can be used in creating effective meta descriptions by generating summaries of the content that accurately and concisely describe the main topic of a page.

7. Create sitemap codes

A sitemap is a code that lists all the pages and content of a website in a structured format. It is a type of XML file that helps search engines understand the structure and organization of a website. The sitemap code provides information about each page on a website, such as its URL, the date it was last modified, and its priority relative to other pages on the site.

The sitemap code is designed to assist search engines in crawling and indexing a website, making it easier for them to discover and understand the content on the site. Submitting a sitemap code to search engines can help ensure that all the pages on a website are indexed and included in search results.

ChatGPT can be used in generating sitemap codes producing an XML file that lists all the pages and content on a website (see Figure 5). This can be done in the following steps:

  1. Gathering Information

ChatGPT can extract information about the pages and content on a website, such as their URLs, last modification date, and priority.

  1. Creating a Sitemap Outline

It can use the information gathered to create an outline of the sitemap code, including the necessary elements, such as the opening and closing XML tags and the URLs of the pages on the site.

  1. Populating the Sitemap 

ChatGPT can use the outline to populate the sitemap code with the relevant information for each page on the website.

  1. Validating the Sitemap Code

It can validate the sitemap code to ensure that it is properly formatted and meets all the requirements of search engines.

  1. Submitting the Sitemap 

ChatGPT can submit the sitemap code to search engines, allowing them to easily crawl and index the pages and content on a website.

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Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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