Marketing
Answer Engine Optimization (AEO): Tips & Best Practices
With ~60% of Google searches in 2024 resulting in zero clicks, users are getting used to receiving answers without going to sources. Answers engines like Perplexity.ai that provide answers rather than links, are growing in popularity.
30 Market Research Stats from Reputable Sources in 2025
Venturing into the evolving sphere of market research, the article uncovers a range of key statistics that capture the sector’s state and trends in 2024. It’s a deep dive into how market dynamics are being reshaped, highlighting leading role of the U.S.
Product Market Research: 8 Essential Steps & Real-Life Examples
~90% of companies state that they listen to the voice of their customers while developing new products. One of the efficient ways to hear from customers is to conduct market research. Product market research stands as a beacon, guiding businesses in creating products that resonate with their target customers.
Retail Market Research: Benefits, Trends & 5 Real-Life Examples
A recent report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences, and 90% indicating they’ll continue to switch brands. This trend points to a volatile retail market, underlining the importance for retailers to adapt and innovate to maintain customer loyalty.
Customer Engagement Automation: Top 5 Tools & Benefits
Meeting customer expectations for fast, personalized interactions is more challenging than ever, with 80% of customers placing as much importance on experience as the product itself. Customer engagement automation helps address this challenge by allowing businesses to deliver timely and personalized interactions through tools like chatbots, automated messaging, and AI-driven insights.
Click to WhatsApp Ads: Benefits, Set Up & Examples [2025]
Businesses need effective ways to engage customers. With the rise of the WhatsApp Business app, companies have a new avenue for outreach. However, just having a WhatsApp account for business isn’t enough. The key is to harness this platform effectively, turning conversations into conversions. Click to WhatsApp ads can do that.
B2B Marketing Survey: An In-Depth Guide in 2025
A recent survey on ~3,500 B2B decision-makers shows that more than 40% indicate e-commerce as the most potent sales route, followed by in-person and video content. Business-to-business (B2B) marketing surveys have become essential for companies looking to better understand their target market, competitors, and customers.
Top 20 ChatGPT in Marketing Use Cases in 2025
The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
Top 10 B2B Marketing Trends in 2025
A successful marketing strategy is a game changer for businesses. Surprisingly, according to research, B2B companies are more eager to run a marketing campaign compared to B2C companies. A successful B2B marketing strategy means staying updated with the latest trends in the market.
Generative AI in Marketing: Benefits & Use Cases in 2025
The artificial intelligence market in marketing, valued at around 15.84 billion USD in 2021, is projected to soar past 107.5 billion USD by 2028, reflecting its rapidly increasing role in the sector.. As generative AI is the leading factor in AI technology, the interest in generative AI has been growing across many industries, including marketing.