Marketing
Answer Engine Optimization (AEO): Tips & Best Practices
With ~60% of Google searches in 2024 resulting in zero clicks, users are getting used to receiving answers without going to sources. Answers engines like Perplexity.ai that provide answers rather than links, are growing in popularity.
30 Market Research Stats from Reputable Sources in 2025
Venturing into the evolving sphere of market research, the article uncovers a range of key statistics that capture the sector’s state and trends in 2024. It’s a deep dive into how market dynamics are being reshaped, highlighting leading role of the U.S.
Product Market Research: 8 Essential Steps & Real-Life Examples
~90% of companies state that they listen to the voice of their customers while developing new products. One of the efficient ways to hear from customers is to conduct market research. Product market research stands as a beacon, guiding businesses in creating products that resonate with their target customers.
Retail Market Research: Benefits, Trends & 5 Real-Life Examples
A recent report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences, and 90% indicating they’ll continue to switch brands. This trend points to a volatile retail market, underlining the importance for retailers to adapt and innovate to maintain customer loyalty.
Customer Engagement Automation: 5 Tools & Examples
Businesses face rising customer expectations and limited resources, especially as 80% of customers now value their experience as much as the product itself.Meeting these expectations requires clever use of customer engagement automation tools, which we divided into two categories: individual and comprehensive tools.
Top 20 ChatGPT in Marketing Use Cases in 2025
The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
Generative AI in Marketing: Benefits & Use Cases in 2025
The artificial intelligence market in marketing, valued at around 15.84 billion USD in 2021, is projected to soar past 107.5 billion USD by 2028, reflecting its rapidly increasing role in the sector.. As generative AI is the leading factor in AI technology, the interest in generative AI has been growing across many industries, including marketing.
Top 5 WhatsApp Business Partners in 2025
WhatsApp is the most used messaging app. 25% of the World population actively uses it, and each day around 1 million people become new WhatsApp users (see Figure 1). Thanks to these statistics, WhatsApp is a perfect medium for many businesses that want to engage with their customers.
Data Collection for Marketing: 8 Use Cases & Strategies
Marketing teams today face growing pressure to collect data more intelligently and responsibly. As privacy regulations tighten, AI becomes more embedded in campaigns, and customer acquisition costs rise, outdated data collection methods can quickly lead to compliance issues and underperforming strategies.
Top 8 Use Cases of Sentiment Analysis Marketing in 2025
“This was great!” “I had a horrible experience.” The sentiments in these sentences can be inferred from certain words, such as “great” and “horrible”. By analyzing the sentiments of reviews, feedback, and other customer interactions, businesses can improve their marketing campaigns.