Marketing
Top 6 Process Mining Sales Real-Life Use Cases in 2025
Sales process and marketing campaigns impact sales results. Yet, business leaders find it challenging to identify bottlenecks and optimize sales management processes and marketing strategies since these processes are dynamic, complex and impacted by external factors.
Top 3 Web Scraping Use Cases for Marketing in 2025
Web scraping enables many decision-making processes to become more data-driven. Especially in marketing, web scraping has numerous applications, but the variety of use cases can also make it more challenging to gauge which ones apply for your business and would be more beneficial.
Intent Marketing: How-to, 3 Challenges & Best Practices
Intent marketing aims to affect prospect purchase decision by analyzing consumer behavior. By leveraging intent marketing, 64% of companies reported improvement in return on investment and conversion rates. What is Intent Marketing? Intent marketing is a marketing practice relying on identifying and meeting the intent of the customer.
How to Protect Your Business from Website Cloning / Mirroring
Your business may be a mundane B2B business like ours and you may think that you do not have to protect your website from attacks like cloning. You would be wrong. Eventually, your site may get cloned, it happened to us.
First Party Data: Use Cases & Best Practices in 2025
Your digital marketing can be only as targeted/powerful as the data it relies on. When customers interact with a brand, they leave behind first-party data. This data can help the organization deliver more personalized experiences for its customers. Organizations can trust these trails most since they are directly collected from the audience.
![Recommendation Systems: Applications and Examples ['25]](https://research.aimultiple.com/wp-content/uploads/2017/08/Recommendation-Systems-190x107.png.webp)
Recommendation Systems: Applications and Examples ['25]
Recommendation systems benefit both businesses and customers by using data to provide personalized experiences. These systems can help boost sales, enhance customer satisfaction and loyalty, and reduce churn by simplifying choices and maintaining engagement. Dive in to learn about what is a recommendation system, how it works, its benefits, and use cases with real-life examples.