Marketing
7 Industry Analyst Relations Best Practices in 2025
The number of tech solutions is increasing exponentially with each decade (see Figure 1). As a consequence, an average tech client is facing more difficulty in the buying process and the degree of regret after the purchases is increasing.
5 Challenges & Strategies to Support B2B Product Marketing
Launching and marketing B2B products successfully requires overcoming unique challenges, especially in the complex tech landscape. According to Harvard professor Clayton Christensen, nearly 30,000 new products are launched each year, but 95% fail.
5 Challenges & 10 Strategies in B2B Startup Marketing ['25]
According to the Bureau of Labor Statistics, 8 out of 10 startups fail in their first year. Although there are many reasons for startup failures, lack of marketing strategy and its execution is one of the main reasons for it.
![Top 8 Marketing Automation Trends with Case Studies ['25]](https://research.aimultiple.com/wp-content/uploads/2022/11/marketing-automation-trends-190x143.png.webp)
Top 8 Marketing Automation Trends with Case Studies ['25]
Understanding buyer personas and providing personalized content to meet their expectations is critical for businesses to gain a competitive advantage. However, building a personalized campaign and executing it across multiple channels is important. This is where marketing automation comes into play.
Top 5 WhatsApp Business Partners in 2025
WhatsApp is the most used messaging app. 25% of the World population actively uses it, and each day around 1 million people become new WhatsApp users (see Figure 1). Thanks to these statistics, WhatsApp is a perfect medium for many businesses that want to engage with their customers.
A Complete Guide to Experiential Selling: Definition & Examples
Shopify claims that while the cost of online advertising is rising, its net return is declining. Experiential selling can help with that. The main goal of experiential selling is to show potential consumers a memorable, satisfying, and/or educational exposure of a product that will increase their likelihood of doing a transaction.
Data Collection for Marketing: 8 Use Cases & Strategies
Marketing teams today face growing pressure to collect data more intelligently and responsibly. As privacy regulations tighten, AI becomes more embedded in campaigns, and customer acquisition costs rise, outdated data collection methods can quickly lead to compliance issues and underperforming strategies.
Top 8 Use Cases of Sentiment Analysis Marketing in 2025
“This was great!” “I had a horrible experience.” The sentiments in these sentences can be inferred from certain words, such as “great” and “horrible”. By analyzing the sentiments of reviews, feedback, and other customer interactions, businesses can improve their marketing campaigns.
6 Ways RPA Will Transform Marketing in 2025
Marketing plays a vital role in business growth, yet teams often face challenges like increasing workloads and complex data. Robotic Process Automation (RPA) can streamline repetitive tasks, enhancing efficiency. By automating processes such as pricing and data management, RPA allows marketing teams to focus on creativity and adapt quickly in a fast-paced environment.
Ad Verification in 2025: Top 5 Methods & Their Benefits
Digital ad fraud is estimated to cost US$65 billion by 2023..Ad verification becomes an essential tool to make sure digital ad spending does not go to waste. There are multiple ways ad fraud can happen and as new digital ad formats are being used, new ways of ad fraud also emerge.