Marketing
Top 5 Ad Verification Techniques for 2025
Digital ad fraud is projected to reach $172 billion globally by 2028, nearly doubling from 2023.As advertising channels become increasingly digital and automated, the exposure to fraudulent activity intensifies. In many cases, advertising budgets are diverted to non-human traffic due to insufficient fraud detection measures.
Top 3 Web Scraping Use Cases for Marketing in 2025
Web scraping enables many decision-making processes to become more data-driven. Especially in marketing, web scraping has numerous applications, but the variety of use cases can also make it more challenging to gauge which ones apply for your business and would be more beneficial.
How to Protect Your Business from Website Cloning / Mirroring
Your business may be a mundane B2B business like ours and you may think that you do not have to protect your website from attacks like cloning. You would be wrong. Eventually, your site may get cloned, it happened to us.
Recommendation Systems: Applications and Examples ['25]
Recommendation systems benefit both businesses and customers by using data to personalize experiences. They help boost sales, increase customer loyalty, and reduce churn by simplifying choices and keeping users engaged. We’ve also created a benchmark of the top Python libraries for recommendation systems and included a step-by-step LightFM tutorial.