Marketing Software
5 Social Listening Platforms Benchmark in 2025
We use 5 top social listening tools to help enterprises interested in tracking their online presence, understanding audience engagement, and measuring sentiment. This is the summary of our results: [aim_list] [/aim_list] Comparison of social listening platforms Table 1. Pricing and integration * days **per month, as of May 2025.
Top SEO Copywriting Tools to Boost Content Strategy [2025]
Many marketing managers struggle to create content that ranks well while staying engaging for readers. Without the right SEO tools, teams risk wasting time, losing traffic, and missing ROI targets. SEO copywriting tools help address these challenges by improving keyword research, technical SEO, readability, and overall content performance.
Data Collection for Marketing: 8 Use Cases & Strategies
Marketing teams today face growing pressure to collect data more intelligently and responsibly. As privacy regulations tighten, AI becomes more embedded in campaigns, and customer acquisition costs rise, outdated data collection methods can quickly lead to compliance issues and underperforming strategies.
Top 5 Ad Verification Techniques in 2025
Digital ad fraud is projected to reach $172 billion globally by 2028, nearly doubling from 2023.As advertising channels become increasingly digital and automated, the exposure to fraudulent activity intensifies. In many cases, advertising budgets are diverted to non-human traffic due to insufficient fraud detection measures.
Dynamic Pricing Algorithms in 2025: Top 3 Models
Dynamic pricing is a method used by business leaders, such as Amazon and Airbnb, to optimize their pricing strategy according to market and consumer data in order to attract more customers and increase profit. In this article, we explore the algorithms underlying dynamic pricing and how to choose the most suitable one for your business.
Recommendation Systems: Applications and Examples ['25]
Recommendation systems benefit both businesses and customers by using data to personalize experiences. They help boost sales, increase customer loyalty, and reduce churn by simplifying choices and keeping users engaged. We’ve also created a benchmark of the top Python libraries for recommendation systems and included a step-by-step LightFM tutorial.