Analytics
Web Analytics in 2025: Tools, Techniques, and How-to
Web analytics is not a new concept for organizations. It has been a relevant topic for organizations since the mid-90s. Starting with usage patterns, organizations applied analytics and tracked key metrics in their business functions such as sales and marketing. However, modern web analytics tools have stronger capabilities now and they are regulated more stringently.
Top 20 Analytics Case Studies in 2025
Although the potential of Big Data and business intelligence are recognized by organizations, Gartner analyst Nick Heudecker says that the failure rate of analytics projects is close to 85%. Uncovering the power of analytics improves business operations, reduces costs, enhances decision-making, and enables the launching of more personalized products.
Demand Forecasting in the Age of AI & Machine Learning
Businesses face different inventory challenges when they are dealing with supply chains. Especially in the current climate, addressing supply chain issues is paramount. Demand forecasting helps businesses reduce supply chain costs and bring significant improvements in financial planning, capacity planning, profit margins, and risk assessment decisions.
Graph Analytics in 2025: Top 10 Use Cases & Tools
Analytics is generally used on numeric data to gain insights. However, graph analytics analyzes relationships between entities rather than numeric data. Using graph algorithms and relationships in graph databases, graph analytics solutions uncover insights in fields like social network analysis, fraud detection, supply chain, and search engine optimization.
Application Analytics: Tracking KPIs that lead to success
Though the number of applications is increasing, the number of successful applications remains limited. Application analytics solutions capture and analyze application metrics such as usage patterns. Insights from application analytics enable companies to continuously improve their cloud, desktop, and mobile applications.