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Sıla Ermut

Sıla Ermut

Industry Analyst
116 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

Enterprise SoftwareNov 13

AutoSys in 2026: Key Features and User Insights

Interest in Broadcom’s AutoSys is declining (Source: Google Trends) and it has a lower average rating on review platforms compared to most other workload automation tools.

Enterprise SoftwareNov 7

Agentic AI in ITSM: Use Cases with Examples in 2026

Agentic AI in ITSM marks a practical shift in how organizations manage IT operations and service delivery. Instead of relying on static automation or predefined workflows, agentic AI enables contextual reasoning, allowing AI agents to act autonomously within IT environments.

AIOct 28

Custom AI: When to Build Your Own Solutions in 2026

While ready-made AI tools can meet many business needs, they often fall short in areas that require deep data understanding or specialized workflows. Organizations working in complex or niche industries may find that generic systems don’t fully align with their operations or leverage their proprietary data.

AIOct 28

10 Steps to Developing AI Systems in 2026

IBM identifies the top AI adoption challenges as concerns over data bias (45%), lack of proprietary data (42%), insufficient generative AI expertise (42%), unclear business value (42%), and data privacy risks (40%).These obstacles can hinder AI implementation, slow innovation, and reduce the return on investment for organizations adopting AI technologies.

DataOct 27

Few-Shot Learning: Methods & Applications in 2026

Imagine a healthcare startup building an AI system to detect rare diseases. The challenge? There isn’t enough labeled data to train a traditional machine learning model. That’s where few-shot learning (FSL) comes in. From diagnosing complex medical conditions to enhancing natural language processing, few-shot learning is redefining how AI learns from limited examples.

Enterprise SoftwareOct 27

Control-M for Enterprise Workload Automation in 2026

Control-M by BMC Software helps teams coordinate and automate data and application workflows across environments, including mainframes, the cloud, and hybrid systems. It gives users a single place to schedule jobs, track progress, and handle dependencies.

AIOct 22

Top 7 AI Content Assistants: Features & Use Cases in 2026

We compared the top 7 AI content assistants based on their key features, pricing plans, and target audiences, and suggest: Top 7 AI content assistants Note: The table is sorted alphabetically. Feature comparison See AI content assistant features for details on each feature.

AIOct 15

Composite AI: Techniques & Use Cases in 2026

Despite significant investments in generative AI, many organizations are still struggling to demonstrate its tangible business impact. In 2024, companies spent an average of $1.9 million on GenAI initiatives, yet fewer than one in three AI leaders say their CEOs are satisfied with the return on those investments.

AIOct 15

Autonomous Things: Use Cases with Examples in 2026

Autonomous things (often shortened to AuT) are physical devices, such as vehicles, robots, and drones, that use onboard sensors, connectivity, and AI to perceive the physical world and autonomously complete tasks with little or no human direction Explore what autonomous things are and how they operate, their most common use cases with real-life examples, and

AIOct 15

17 Computer Vision in Healthcare Use Cases & Examples

Even though Hinton, a Turing award recipient, claimed that radiology would be automated by 2021, such accelerated automation hasn’t occurred.However, AI-driven computer vision in healthcare is still expected to increase precision in surgery, medical imaging, and real-time patient monitoring, while enabling faster and more reliable decision-making.

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