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Sıla Ermut

Sıla Ermut

Industry Analyst
110 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:

  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

AIJul 9

Top 5 Computer Vision Automotive Use Cases & Examples

Automotive firms face rising safety, cost, and efficiency pressures. Computer vision helps address these challenges by enabling automation, quality control, and accident prevention. Explore the top 5 computer vision automotive use cases that business leaders can leverage to stay competitive.

AISep 30

23 Healthcare AI Use Cases with Examples

Healthcare systems are under growing pressure from rising patient data and demand for personalized care. A recent study found that 154 of 290 hospital referral regions (53%) experienced workload imbalances, highlighting the strain on resources and the need for more efficient solutions.

AIJun 26

Top 15 Computer Vision Use Cases with Examples

With the global computer vision market projected to reach US$30 billion in 2025 (see the graph below), business leaders face a critical challenge: identifying where it delivers ROI, from healthcare diagnostics to automated logistics.

AIJul 31

10 Computer Vision Agriculture Use Cases & Examples

Labor shortages, resource inefficiencies, and environmental pressures increasingly challenge agriculture. Climate change adds to this burden through extreme weather, water scarcity, and rising pest threats, further straining productivity and sustainability. Computer vision offers targeted solutions by enabling automation and data-driven insights across critical farming operations.

AIOct 15

17 Computer Vision in Healthcare Use Cases & Examples

Even though Hinton, a Turing award recipient, claimed that radiology would be automated by 2021, such accelerated automation hasn’t occurred.However, AI-driven computer vision in healthcare is still expected to increase precision in surgery, medical imaging, and real-time patient monitoring, while enabling faster and more reliable decision-making.

AIOct 15

Composite AI: Techniques & Use Cases

Despite significant investments in generative AI, many organizations are still struggling to demonstrate its tangible business impact. In 2024, companies spent an average of $1.9 million on GenAI initiatives, yet fewer than one in three AI leaders say their CEOs are satisfied with the return on those investments.

DataJun 24

Top 20 Manufacturing Analytics Case Studies

High maintenance costs, unexpected downtimes, and inefficient processes continue to challenge manufacturers. To stay competitive, companies are leveraging manufacturing analytics to optimize operations and enhance asset performance. Explore the top 20 real-world case studies where manufacturers used analytics insights to cut costs, reduce unplanned downtime, and boost productivity.

AIJul 24

AI Fail: 4 Root Causes & Real-life Examples

Whether it’s a self-driving car crash, a biased algorithm, or a breakdown in a customer service chatbot, failures in deployed AI systems can have serious consequences and raise important ethical and societal questions.

DataJul 24

Federated Learning: 5 Use Cases & Real Life Examples

McKinsey highlights inaccuracy, cybersecurity threats, and intellectual property infringement as the most significant risks of generative AI adoption.Federated learning addresses these challenges by enhancing accuracy, strengthening security, and protecting IP, all while keeping data private.

DataJun 11

Meta Learning: 7 Techniques & Use Cases

Training and fine-tuning a typical machine learning (ML) model can take weeks and cost thousands. Meta learning helps cut this down by leveraging prior learning experiences to accelerate training, reduce costs, and improve generalization. Explore key meta learning techniques and use cases in fields like healthcare and online learning.