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Sıla Ermut

Sıla Ermut

Industry Analyst
69 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

AIMar 3

Content Authenticity: Tools & Use Cases

The increasing prevalence of misinformation, deepfakes, and unauthorized modifications has made content verification important. In the United Kingdom, 75% of adults believe that digitally altered content contributes to the spread of misinformation, underscoring the need for reliable verification methods.

AIMar 3

Top 10 AI Avatar Generation Tools

When choosing the right AI avatar generation tool, businesses can take into account the following components: Compare AI avatar generation tools The table above is sorted alphabetically except for our sponsor at the top. For more on prices, check the pricing comparison.

Enterprise SoftwareMar 2

Top 20 Email Server Software: Features & Pricing

There are two main use cases for email servers. If you are looking for: Top 15 transactional email providers Sorting: The list ranks providers, with sponsored entries shown first along with their respective links. All non-sponsored providers are listed in order of the total number of B2B user reviews collected from G2 and Capterra.

Enterprise SoftwareFeb 27

Agentic AI in ITSM: 10 Use Cases & Examples

Agentic AI in ITSM marks a practical shift in how organizations manage IT operations and service delivery. Instead of relying on static automation or predefined workflows, agentic AI enables contextual reasoning, allowing AI agents to act autonomously within IT environments.

Enterprise SoftwareFeb 27

10 eCommerce Data Collection Best Practices & Examples

As online shopping grows and customer expectations shift, eCommerce businesses face increasing pressure to stay competitive. Real-world data is key to making faster, smarter decisions. Failing to collect and utilize data properly can result in missed sales, inefficient operations, and poor customer retention.

AIFeb 27

Top 12 SEO AI Use Cases with Case Studies

As algorithms change and consumer expectations rise, it has become more challenging to compete for accessibility in search results. Conventional SEO techniques, which depend on manual research and minor updates, frequently fall behind these developments. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent.

Enterprise SoftwareFeb 27

AutoSys: Key Features and User Insights

Interest in Broadcom’s AutoSys is declining (Source: Google Trends) and it has a lower average rating on review platforms compared to most other workload automation tools.

Enterprise SoftwareFeb 27

Top 10 Price Monitoring Tools

Price monitoring tools track competitors’ prices to enable pricing strategies that respond to market changes and stay competitive as conditions shift. Explore the top 10 price monitoring tools, review their key features and pricing models, and learn how they can enable pricing strategies that respond to market changes.

AIFeb 26

AGI/Singularity: 9,800 Predictions Analyzed

Artificial general intelligence (AGI) is when an AI system matches human cognitive abilities across all tasks. Based on available predictions, quick answers on AGI: Will AGI/singularity happen? AGI is inevitable according to most AI experts. When will the singularity/AGI happen? Recent surveys of AI researchers predict AGI in 2040s.

AIFeb 25

Compare Multimodal AI Models on Visual Reasoning

We benchmarked 15 leading multimodal AI models on visual reasoning using 200 visual-based questions. The evaluation consisted of two tracks: 100 chart understanding questions testing data visualization interpretation, and 100 visual logic questions assessing pattern recognition and spatial reasoning. Each question was run 5 times to ensure consistent and reliable results.