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Sıla Ermut

Sıla Ermut

Industry Analyst
125 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

AIJan 8

AI Center of Excellence (AI CoEs): Real-Life Examples ['26]

Across industries, organizations use AI Center of Excellence (AI CoEs) to solve practical problems such as scaling AI initiatives, enforcing governance, reducing duplication, and connecting AI work to measurable business outcomes. Explore what an AI Center of Excellence is, why organizations set one up, and how it operates in practice.

AIJan 8

Text-to-Video Generator Benchmark in 2026

A text-to-video generator is an AI system that turns written prompts into short videos by generating visuals, motion, and sometimes audio directly from natural language.

Enterprise SoftwareJan 7

Compare Remote Control Software: NinjaOne & Acronis

We tested the top 3 remote control software (also known as remote access software) to evaluate the general UI and remote control experience, their remote control quality, protocols, and unique capabilities: ​​Strengths and weaknesses based on our observations NinjaOne Strengths Shortcomings Acronis Strengths Shortcomings ManageEngine Strengths Shortcomings NinjaOne remote control deployment and session experience NinjaOne

Enterprise SoftwareJan 2

AI Energy Consumption: Statistics from Key Sources [2026]

A recent forecast predicts AI will use over half of data center electricity by 2028.That reflects a broader shift: AI energy consumption is no longer a marginal byproduct of computing, but a material driver of electricity demand, grid stress, and emissions.

AIDec 30

Top 9 AI Providers Compared in 2026

The AI infrastructure ecosystem is growing rapidly, with providers offering diverse approaches to building, hosting, and accelerating models. While they all aim to power AI applications, each focuses on a different layer of the stack.

AIDec 30

Compare Multimodal AI Models on Visual Reasoning [2026]

We benchmarked 9 leading multimodal AI models on visual reasoning using 200 visual-based questions. The evaluation consisted of two tracks: 100 Chart Understanding questions testing data visualization interpretation, and 100 Visual Logic questions assessing pattern recognition and spatial reasoning. Each question was run 5 times to ensure consistent and reliable results.

AIDec 29

Large World Models: Use Cases & Real-Life Examples ['26]

Despite advances in large language models, artificial intelligence remains limited in its ability to understand and interact with the physical world due to the constraints of text-based representations. Large world models address this gap by integrating multimodal data to reason about actions, model real-world dynamics, and predict environmental changes.

AIDec 29

Top 5 AI Guardrails: Weights and Biases & NVIDIA NeMo

As AI becomes more integrated into business operations, the impact of security failures increases. Most AI-related breaches result from inadequate oversight, access controls, and governance rather than technical flaws. According to IBM, the average cost of a data breach in the US reached $10.22 million, mainly due to regulatory fines and detection costs.

AIDec 26

LLM Parameters: GPT-5 High, Medium, Low and Minimal

New LLMs, such as OpenAI’s GPT-5 family, come in different versions (e.g., GPT-5, GPT-5-mini, and GPT-5-nano) and with various parameter settings, including high, medium, low, and minimal. Below, we explore the differences between these model versions by gathering their benchmark performance and the costs to run the benchmarks. Price vs.

AIDec 24

Top 20 Predictions from Experts on AI Job Loss in 2026

AI could eliminate half of entry-level white-collar jobs within the next five years. These job losses could affect the global workforce faster than previous waves of technological change. By 2027, millions of jobs may be displaced or significantly altered. While some roles will evolve, the workforce must prepare for a sharp increase in disrupted employment.