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Sıla Ermut

Sıla Ermut

Industry Analyst
106 Articles
Stay up-to-date on B2B Tech

Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:

  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

AISep 15

AI Video Pricing: Compare Runway, Synthesia & Invideo AI

AI video pricing can differ significantly across platforms, influenced by factors such as output quality, customization options, and features. As more businesses and creators turn to AI for efficient video production, understanding these pricing models becomes essential.

AIJul 24

How to Measure AI Performance: Key Metrics & Best Practices

Measuring AI performance is crucial to ensuring that AI systems deliver accurate, reliable, and fair outcomes that align with business objectives. It helps organizations validate the effectiveness of their AI investments, detect issues like bias or model drift early, and continuously optimize for better decision-making, operational efficiency, and user satisfaction.

AIAug 12

AI Image Detector Benchmark: SightEngine & Wasit AI

As these synthetic visuals grow more realistic and accessible, the ability to detect them has become a critical concern for upholding generative AI ethics, combating misinformation, and ensuring image authenticity. We compared the top 7 AI image detectors across 5 dimensions and found that most perform no better than a coin toss.

Enterprise SoftwareApr 2

Top 7 Enterprise eCommerce Platforms: Features & Pricing

Enterprises need these eCommerce capabilities: We selected the top 7 enterprise eCommerce platforms based on their capabilities listed above.

AIJul 22

AI for Mental Health: 7 Use Cases with Real-Life Examples

Mental health challenges are a worldwide concern, especially after the COVID-19 pandemic, which saw an estimated 76 million additional cases of anxiety disorders.This heightened stress strained healthcare systems and increased demand for mental health support. Yet, traditional care faces barriers like professional shortages, high costs, and social stigma.

Enterprise SoftwareSep 17

Top 8 Remote Desktop Tools: Features and Pricing Compared

We selected the following vendors based on their ease of use, security capabilities, and core features, including unattended access, session recording, and file transfer.

AIOct 1

Speech-to-Speech Software: Use Cases & Examples

Language barriers often create friction in conversations, slowing down collaboration, travel, and even critical services like healthcare. Speech-to-speech (S2S) technology addresses this problem by converting spoken input into natural-sounding speech in another language or style.

AIAug 27

World Foundation Models: 10 Use Cases & Examples

Training robots and autonomous vehicles (AVs) in the physical world can be costly, time-consuming, and risky. World Foundation Models offer a scalable alternative by enabling realistic simulations of real-world environments. These models accelerate development and deployment in robotics, AVs, and other domains by reducing reliance on physical testing.

AIJun 27

Top 4 AI Blog Generators Benchmarked: Quality & UX

We evaluated the top 4 AI blog generators across more than 10 dimensions, examining their performance in content quality, language and style, technical optimization, usability, and feature sets. See the leading solutions: Benchmark results See how these scores were generated and our methodology.

AIMay 28

Microsoft Copilot: Review & Top 4 Alternatives

Microsoft Copilot is an AI-powered assistant integrated across Microsoft products to enhance productivity and usability through natural language interactions. Using advanced generative AI models, including GPT-4, Copilot provides assistance in tools like Word, Excel, PowerPoint, Outlook, Teams, and GitHub. It enables tasks such as data analysis, presentation creation, email management, and real-time collaboration.