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Sıla Ermut

Sıla Ermut

Industry Analyst
115 Articles
Stay up-to-date on B2B Tech
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.

Research interests

Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.

She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.

Professional experience

Sıla previously worked as a recruiter and worked in project management and consulting firms.

Education

She holds:
  • Bachelor of Arts degree in International Relations from Bilkent University.
  • Master of Science degree in Social Psychology from Başkent University.

Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.

Latest Articles from Sıla

CybersecurityOct 31

IT Asset Management (ITAM) Pricing Comparison

Finding the right IT Asset Management (ITAM) solution is key to controlling costs, reducing risks, and gaining full visibility into your IT infrastructure. Designed for IT managers, procurement teams, and SMEs, this comparison highlights how different pricing models and feature sets align with varying business needs.

Enterprise SoftwareApr 7

Top 15 ITSM Case Studies

Leveraging IT Service Management (ITSM) tools is essential for businesses aiming to increase efficiency of their IT operations and enhance service delivery.

Enterprise SoftwareNov 12

Top 10 AI in ITSM Use Cases & Examples

Leveraging AI for IT service management (ITSM) tools supports organizations in terms of: See the top 10 use cases of AI in ITSM, examples, and benefits of leveraging AI in ITSM.

Enterprise SoftwareOct 8

Prices of Top 5 IT Service Management (ITSM) Software

IT Service Management (ITSM) tools, which offer incident, problem, change, and knowledge-base management support, have diverse pricing models. See IT service management pricing details of the top 5 providers and the feature guide for small businesses and enterprises. ITSM pricing comparison Note: Pricing information is obtained from vendor websites.

Enterprise SoftwareOct 8

Top 10 IT Service Management Tools: Features & Pricing

We evaluated the top 10 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.

AINov 10

Text-to-Speech Software: Hume, ElevenLabs & Resemble

As AI capabilities evolve, text-to-speech (TTS) software is becoming more adept at producing natural, human-like speech. We evaluated and compared the performance of five different TTS and sentiment analysis tools (Resemble, ElevenLabs, Hume, Azure, and Cartasia) across seven core emotion categories to determine which could most accurately, consistently, and comprehensively recognize emotional tones.

Enterprise SoftwareAug 12

AI Email Marketing Tools to Boost Performance

AI email marketing tools enable the creation of personalized email marketing messages with minimal manual effort. We identified the solutions below based on their capabilities in content generation, marketing automation, and optimization.

Enterprise SoftwareSep 26

Compare Email Marketing Pricing: Top 15 Providers

Choosing an email marketing service that fits your budget is key to effective campaigns. Basic plans often include features such as email design tools, contact management, and limited automation, making them ideal for small businesses. Higher-tier plans offer advanced automation, segmentation, analytics, and integrations, making them suitable for larger enterprises.

AIAug 13

Generative AI for Email Marketing: Applications & Examples

Generative AI has evolved beyond basic email content creation to enable real-time personalization, multimodal interactions, and cross-channel orchestration that responds to customer behavior. While 60% of CMOs plan to prioritize AI adoption by 2026,current implementations often miss critical capabilities like dynamic content adaptation and voice-integrated workflows that are reshaping email effectiveness.

Enterprise SoftwareAug 29

Top 12 Transactional Email Services

We analyzed over 30 transactional email services based on their features & dimensions to identify the following providers.

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