Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
AI in Government: Examples & Challenges in 2026
AI in government is no longer a hypothetical or early-stage experiment. Public institutions are moving from isolated pilot projects to large-scale and systemic adoption of AI across core government functions: from social services and healthcare to transportation, public safety, and administrative operations.
eCommerce Technologies Use Cases & Examples in 2026
The eCommerce sector continues to expand by ~10% each year as more consumers shift their purchasing habits online and seek faster and more convenient digital experiences.This growth is also accompanied by increasing competition, making it essential for businesses to understand how technology is shaping customer expectations.
Compare Top 4 Self-Checkout Systems in 2026
Many retailers continue to face challenges at the checkout line, especially during peak hours when long waits, limited staffed checkout lanes, and rising labor constraints converge. These delays affect the overall shopping experience and place additional pressure on store staff who must balance payment assistance, customer questions, and other in-aisle tasks.
AI Agents in Marketing: Tools & Examples in 2026
Research shows that 50% of organizations using generative AI plan to launch agentic AI pilot programs in 2025.AI agents in marketing represent a significant shift in the industry, introducing systems that can reason, make decisions, and act with minimal human oversight.
Top 5 Price Monitoring Tools in 2026
A key challenge for businesses is maintaining competitive pricing while adapting to market fluctuations. Price monitoring tools help solve this challenge by tracking competitors’ prices and providing insights for more dynamic pricing decisions.
23 Healthcare AI Use Cases with Examples in 2026
Healthcare systems are under growing pressure from rising patient data volumes and increasing demand for personalized care. Healthcare AI applications have emerged as a powerful solution to these problems by optimizing processes, enhancing diagnostic accuracy, and improving patient outcomes.
Top 15 Logistics AI Use Cases & Examples in 2026
Persistent inefficiencies, rising operational costs, and ongoing supply chain disruptions continue to challenge logistics functions globally. These pressures are straining traditional systems, reducing service reliability, and limiting organizations’ ability to scale. In response, companies are increasingly turning to artificial intelligence to enhance end-to-end visibility, strengthen resilience, and optimize core functions.
Top 10 IT Service Management Tools: Features & Pricing
We evaluated the top 10 IT service management tools based on user experience, performance, and feature set. Explore our findings to see how these leading solutions differ in areas including AI features, communication integrations, DevOps, monitoring & security connections, and deployment options.
Prices of Top 5 IT Service Management (ITSM) Software
IT Service Management (ITSM) tools that support incident, problem, change, and knowledge base management offer diverse pricing models. See IT service management pricing details of the top 5 providers and the feature guide for small businesses and enterprises. ITSM pricing comparison Note: Pricing information is obtained from vendor websites.
Audience Simulation: Can LLMs Predict Human Behavior?
In marketing, evaluating how accurately LLMs predict human behavior is crucial for assessing their effectiveness in anticipating audience needs and recognizing the risks of misalignment, ineffective communication, or unintended influence.
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