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Multi-factor authentication (MFA)
Updated on Mar 11, 2025

Multi-Factor Authentication (MFA) Pricing and Plans in 2025

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Listed MFA pricing and plans vary based on several factors, which increases the costs:

  • Number of users: The size of the user base.
  • Single sign-on (SSO): The size of users who can log in with an SSO ID to several systems.
  • Number of additional services: Threat detection, granular admin controls, and end-to-end encryption.
  • Adaptive MFA capabilities: Dynamic authentication based on contextual factors like device type, IP address, and user behavior.
Last Updated at 01-24-2025
VendorPrice (user/month)Free basic planFree trial
ManageEngine ADSelfService Plus$245 – $5,920 (100 users)✅ (50 users)✅ – 30 days
Okta Workforce Identity Cloud*

Custom pricing:
– MFA: $3 – $6
– SSO: $2
– Access gateway: $3, etc.

✅ (With Microsoft cloud subscriptions)✅ – 30 days
LastPass€2.90 – €6.50 (billed annually)✅ – 30 days
1Password$3.99 – $19.95✅ – 14 days
Cisco Duo$3 – $9 (10+ users)✅ (1-10 users)✅ – 30 days
Microsoft Entra ID$6 – $12

*$1,500 annual contract minimum. 

How to select the right MFA plan?

An MFA solution that is sufficient for individual usage may not be suitable for a large enterprise with several customers, partners, and business consumers. It is critical to address how the solution fits your organization’s structure and specific use cases. For example:

  • Simple use case: If you are an individual user or a small company looking for a lightweight solution that asks you to enter a code sent to your email, you can choose an MFA tool with a free basic plan such as LastPass or Cisco Duo.
  • Complex use case: If your organization needs to tackle more complex multi-factor authentication (MFA) challenges,  you should look into solutions like Okta Workforce Identity Cloud, which includes  enterprise-level capabilities such as:
    • Lifecycle management — automates user provisioning and de-provisioning processes.
    • Privileged access management (PAM) — provides elevated access for critical systems and manages permissions for sensitive resources.

For more see our data-driven research about MFA:

ManageEngine ADSelfService Plus

ManageEngine ADSelfService Plus is available in free (for 50 users), standard, and professional plans. For the standard and professional plans the minimum number of domain users should be 100. These models are based on annual subscriptions (or custom quotes). 

 The total annual cost for:

  • Standard plan (100 users) ranges between $245 –  $5,920.
  • Professional plan (100 users) ranges between $345 –  $6,120.
Choose ManageEngine ADSelfService Plus for Multi-Factor Authentication (MFA).
Visit ManageEngine’s website

Here’s a  comparison of the standard and professional editions of ADSelfService Plus:

Last Updated at 01-24-2025
FeatureStandardProfessional
Self-service password reset
Password and expiration notifier
Password synchronizer
Directory update
Password reset using iOS and Android app as well as mobile browser
Password reset from Windows/macOS/Linux login screens
Conditional access
Number of authenticators820
Failover and secure gatewayAdd-on ($395)Add-on ($395)
SMSAdd-on ($595)Add-on ($595)

You can also purchase MFA support for $195 per endpoint (applicable for standard and professional plans). Supported environments:

  • Windows, macOS (including offline MFA), and Linux
  • VPN and other network endpoints using RADIUS 
  • OWA and other IIS web applications

Okta Workforce Identity Cloud

Okta requires a baseline annual contract of $1,500, volume discounts are available for enterprises managing over 5,000 users. Okta Workforce Identity Cloud has a pay-per-user model pricing for different service tiers:

  • Core services include single sign-on (SSO), multi-factor authentication (MFA), lifecycle management, and API access management, each priced separately.
  • Enterprise-grade services include core services and additional capabilities such as identity governance and identity threat protection.

In addition to core and enterprise-grade services users can purchase workflow access to all starting at $4 per user per month up to 50 flows. Accessing workflows will enable you to:

  • Automate complex processes: Build no-code workflows for identity management tasks.
  • Implement automated actions like provisioning, de-provisioning, and access revocation to reduce human error.
  • Integrate Okta Workforce Identity Cloud with third-party applications and services, including ticketing platforms, and IT management tools.

Core services

Last Updated at 01-24-2025
ServicePrice (user/month)Details
Single sign-on (SSO)$2Unified login across multiple systems.
Multi-factor authentication (MFA)$3Basic MFA for added security.
Adaptive MFA$6Context-based authentication (location, device).
Universal directory$2Centralized user directory.
Lifecycle management$4Automates user provisioning and deprovisioning.
API access management$2Secures API integrations with customizable authorization servers.
Device access$4Enforces secure device usage for Windows and MacOS.

Enterprise-grade services 

Identity governance: Pricing ranges from $9–$11/user/month. This service ensures compliance and governance with customizable limits. Key features include:

  • Access certifications to create audit campaigns to review your users’ access to resources periodically.
  • Lifecycle management with System for Cross-domain Identity Management (SCIM), an open standard that simplifies cloud identity management and allows user provisioning to be automated across multiple domains.

Identity threat protection: Starts at $4/user/month. This service detects and prevents identity-based threats. Key features include:

  • AWS, Azure, GCP, on-premise server access, threat sharing across extended detection and response, and cloud Access Security Brokers (CASBs).
  • Security risk dashboards that provide insights into potential risks with visualized data.
  • Session risk detection (ML models for session hijacking).
  • Context-aware device and IP protection by analyzing device and IP context.

LastPass

LastPass uses a tiered pricing model to address the varying needs of its users, from individuals to enterprises. In addition to its paid plans, LastPass offers a free version, designed for basic users who need essential password management features.

Free plan

Free version users gain access to:

  • Device-specific access: Users can choose one device type (either desktop PC/Mac or mobile) for managing passwords.
  • One-to-one password sharing: Enables secure sharing of individual passwords with another trusted person.
  • Encrypted vault: A secure repository to store and manage site passwords and secure notes.
  • Password generator: Creates unique passwords.
  • Multifactor authentication (MFA): Adds an extra layer of security, including the use of the LastPass Authenticator for account access.

Comparison for price (billed annually), number of users, add-ons, and  MFA bundle:

Last Updated at 01-24-2025
PlanPrice (user/month) # of usersAdd-onsMFA bundle
FreeFree1
Premium€2.901
Families€3.906
Teams€3.9050
Business€6.50No limitSSO (€2.00/user/month)Enhanced MFA (€3.00/user/month)*

*Enhanced MFA includes:

  • Adaptive MFA allows trusted devices to log in with minimal friction by stepping up (increasing) or stepping down (decreasing) the authentication process based on the user’s context while adding extra layers of security for unusual or suspicious activity. 
  • Passwordless login (use of face/fingerprint for authentication).
  • Contextual policies (including geofencing, recovery, and authentication policies).

Comparison of multifactor authentication (MFA) capabilities:

Last Updated at 01-24-2025
PlanHardware MFAAuthentication for SSO and cloud appsContextual authentication policiesUniversal proxy
Free
Premium
Families
Teams
BusinessWith enhanced MFAWith enhanced MFA

All plans, including Free, Premium, Families, Teams, and Business, allow users to use the mobile app, leverage 2FA, and provide MFA for the password Vault.

1Password

1Password includes personal plans and business plans. See the pricing comparison for all plans:

Last Updated at 01-24-2025
PlanMonthly payments (user/month)SupportBest for
Individual$3.99Email supportIndividual users
Families$6.95Email supportFamilies up to 5 users
Teams Starter Pack$19.95Email supportSmall teams up to 10 users
Business$9.99Phone support (9–5 PM EST)Growing organizations
EnterpriseCustom pricingCustomer success teamLarge-scale enterprises with 75+ users

Personal plans

Individual plan is $3.99 per user per month (monthly payment). It includes:

  • Password generator
  • Login autofill and sharing
  • Use on all of your devices
  • Watchtower security breach checker

Families plan is $6.95  per user per month (monthly payment). It includes all the features of the Individual plan but supports up to 5 users.

Business plans

Teams Starter Pack is ideal for small teams of up to 10 members, this plan is priced at $19.95 per month for up to 10 users. It provides essential features like:

  • Password sharing 
  • Security alerts
  • Access to 1Password Developer tools.

The Teams Starter Pack includes self-service onboarding resources and is suitable for smaller organizations.

Business plan is priced at $9.99 per user per month. It is ideal for small to mid-size organizations. The business plan includes all the features of the Teams Starter Pack, along with:

integrations with identity providers like Okta, Entra ID, OneLogin, and Duo

  • Customized reporting
  • Granular admin controls
  • End-to-end encryption

Enterprise plan is designed for large-scale organizations and provides more adaptive and customized MFA security features. Its pricing is custom and volume-based. This plan includes everything from the business plan, along with:

  • Account manager
  • Onboarding and customer success support for accounts with 75+ users 
  • Employee training, and extended trial periods for large implementations

Cisco Duo

Cisco Duo offers a tiered pricing. Each plan builds on the last, offering progressively more features, see the comparison for all Cisco Duo plans:

Last Updated at 01-24-2025
Feature & priceFree
Essentials Advantage Premier
Price (user/month)Free (1-10 users)$3$6$9
MFA
Single Sign-On (SSO)
Passwordless access
Device health
Risk-based authentication
Threat detection

VPN

Free plan

Organizations looking to implement basic multi-factor authentication (MFA), which requires users to enter a code, answer a secret question, or scan a fingerprint, to protect against credential theft and account takeovers can start with the Free plan, which supports up to 10 users.

Essentials plan

Small to medium-sized businesses can choose the Essentials plan ($3/user/month), which delivers additional features such as:

  • Protection against phishing attacks: Block attackers from bypassing MFA using phishing-resistant FIDO2 authenticators.
  • Passwordless login capabilities: Log in without a password using Duo Mobile or FIDO2 authenticators.
  • Single sign-on (SSO): Log in only once to access multiple applications.

Advantage plan

The Advantage plan ($6/user/month) is tailored for companies needing risk-based security, including features such as:

  • Device health monitoring: Check the device’s security posture before granting access. Provide visibility into the security status of devices attempting to gain access.
  • Risk-based authentication: Dynamically adjusts authentication requirements in real-time in response to risk signals.

Premier plan 

The Premier plan ($9/user/month) is ideal for enterprises seeking high-security measures, it includes all previous features along with:

  • Threat detection and machine learning-based monitoring: Detect potential ongoing attack attempts using machine learning-based monitoring.
  • Secure remote access without a VPN: Access private resources without a VPN using Duo Network Gateway.

Microsoft Entra ID

Microsoft Entra ID offers 3 paid pricing plans and a free plan for organizations with Microsoft cloud subscriptions such as Microsoft Azure and Microsoft 365. See the comparison of all Microsoft Entra ID plans:

Last Updated at 01-24-2025
PlanPrice (user/month)Features
Microsoft Entra ID P1$6Conditional access, hybrid identity support, basic MFA
Microsoft Entra ID P2$9P1 features + identity governance
Microsoft Entra Suite$12P1 + P2 features + enhanced identity governance + internet access + zero trust

Microsoft Entra ID P1

Microsoft Entra ID P1 (formerly Azure Active Directory P1) costs $6.00 per user/month. It is available as a standalone solution or as part of Microsoft 365 E3 for enterprise customers and Microsoft 365 Business Premium for small and medium businesses. Key features include:

Group management:

  • Dynamic groups: Automatically assign users to groups based on attributes (e.g., department, role).
  • Group expiration: Automatically delete unused groups after a set period.
  • Group classification: To enforce compliance and governance, label groups with classifications like “Confidential,” “Internal,” or “Public.”

Cross-tenant user synchronization and multitenant organizations:

  • Cross-tenant user sync: Sync user identities between separate tenants for seamless collaboration.
  • Multitenant organizations: Allow organizations with multiple tenants to centralize access management.

Session lifetime management:

  • Define how long user sessions remain active before reauthentication is required.
  • Includes configurations for:
    • Session timeout settings.
    • Conditional policies (e.g., shorter sessions for sensitive applications).

Global password protection and management:

  • Custom banned passwords: Prevent users from setting too common or easily guessable passwords.
  • Users synced from on-premises Active Directory: Synchronize on-prem AD password policies with cloud directories to maintain consistency.

Self-service features:

  • Password change, and reset: Enable users to reset passwords, or change credentials without IT intervention.
  • Sign-in activity search and reporting: Give users visibility into their recent login activity (e.g., location, time).

Security and usage reports:

  • Generate reports on:
    • Suspicious login attempts
    • MFA usage
    • Group memberships
    • App usage pattern

Microsoft Entra ID P2

Microsoft Entra ID P2 (formerly Azure Active Directory P2) costs $9.00 per user/month and includes all the Microsoft Entra ID P1 features (listed above).  Additional features of Microsoft Entra ID P2 include:

  • Identity governance
    • Access certifications and reviews: Identify and review user access rights.
    • Entitlement management: Administers access to user privileges
    • Privileged identity management: Control and monitor the activity of privileged users.

Microsoft Entra Suite

Microsoft Entra Suite ($12/user/month) combines network access, identity protection, governance, and verification solutions. It includes all features of P1 / P2 and additional features:

  • Enhanced identity governance:
    • Machine learning-assisted access certifications and reviews
    • Face Check, facial matching verification 
  • Internet access:
    • Traffic logging and policy monitoring
    • Web category filtering
    • Domain name filtering
  • Zero Trust network access solutions:
    • Identity-centric Zero Trust network access (ZTNA)
    • Adaptive multifactor authentication
    • Single sign-on (SSO) access

Microsoft Entra ID Free

Additionally, Microsoft offers a free plan, Microsoft Entra ID Free, which is included with Microsoft cloud subscriptions such as Microsoft Azure and Microsoft 365. Key features include:

  • Support multifactor authentication, SSO across all SaaS apps, basic reports, and self-service password changes for cloud users.
  • Manage users and groups in the cloud.
  • Sync your on-premises directory with the Microsoft Entra ID.  

What is adaptive MFA?

Adaptive MFA adjusts authentication requirements based on contextual parameters such as device type, IP address, and user behavior. This enables organizations to adjust authentication procedures to any device that seeks to connect to their apps, maintaining strong security while improving user experience.

Here is an example of user actions  that may be evaluated as a trusted user vs. a suspicious user by adaptive MFA:

  • Trusted user: A user logs in from their home device during normal business hours. The system recognizes the device and location as matching their previous login patterns. Because the risk is low, adaptive MFA enables the user to access the app using only their password, streamlining the login process and removing unnecessary friction. The user has a smooth and efficient experience, with quick access to the application that does not require any additional authentication steps.
  • Suspicious user: A login attempt is made using the correct username and password but on an unfamiliar device running a different operating system than the user’s usual one. The adaptive MFA system recognizes that the login attempt is from a new device and that the browser’s or device’s characteristics do not match the user’s usual profile.

Further reading

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Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 55% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
Mert Palazoglu is an industry analyst at AIMultiple focused on customer service and network security with a few years of experience. He holds a bachelor's degree in management.

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