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20 Content Services Benefits in 2024

Managing a large amount of content can be hard. Each year, the amount of unstructured content like document collections, e-mail, social data, videos, and audio records grows by about a factor of 10.1 Using content services benefits content management and security. However, many executives do not know about the recent developments in content services platforms.

Content services platforms (CSPs) are product suites or separate applications with the same application programming interface (API). They provide services and/or microservices. These services can organize, develop, manage, secure, and search content and deliver it to customers, employees, and business partners.

This article will explore the top benefits of content services as they relate to content-related processes and procedures.

Content services benefits content management

Organizing and searching files, images, and videos on regular computer files can be time-consuming for employees. CSPs can:

  1. Enhance content organization relying on metadata
  2. Reduce time in looking for content
  3. Enhance content visibility by enabling users to locate files via a single platform

Document processing

About 80%-90% of business content is unstructured.2 Converting them to machine-readable formats can be time-consuming. CSPs can:

  1. Boost digitalization by converting physical files to machine-readable formats with the use of OCR technology
  2. Reduce physical document processing time. According to a case study, a company improved its physical document processing time by 99%

Content security

Managing a multi-cloud environment can be challenging. 81% of businesses do not properly protect their sensitive SaaS data and leave it open for anyone to see 3.

CSPs can:

  1. Increase cloud storage security
  2. Increased security controls
  3. Enhanced document access identification and document tracking
  4. Enhance content security by using encryption
  5. Improved content security against cyberattacks

Hybrid-cloud management

~73% of business development managers (BDM), information technology decision makers (ITDM), and IT pros agree that hybrid cloud management is challenging (see Figure 1).

Figure 1: ~73% of BDM, ITDM, and IT pros think managing multi-cloud environments is challenging.4

In this figure, it shows that about ~73% of BDM, ITDM, and IT pros think that managing multi-cloud environments is challenging. Only about 6% strongly disagree and ~21% disagree. Content services benefits hybrid and multi-cloud management.

CSPs can:

  1. Improve cloud configuration management with a common API. CSP’s API can work between different cloud environments. So, a single CSP can get files from different cloud environments. 
  2. Enable document distribution via a single platform across cloud platforms

Application Integration

~43% of businesses say they use more than 1,000 apps, but only ~29% say that all of their apps work well together. Processes between applications that are not connected can be time-consuming.5 CSPs can:

  1. Enable application integration. Companies use CSPs to integrate SAP Enterprise Resource Planning (ERP) with other applications like SAP BW.
  2. Save time by automating processes involving the use of multiple applications, such as invoice processing
  3. Reduce manual interventions in file and data transfers between applications

Data silos

~84% of organizations are challenged with data integration, and data silos are a roadblock to digital transformation.6 CSP platforms can:

  1. Reduce data silos. A law office could reduce 23 data-siloed platforms to a single one single CSP.

Easy to code APIs

API development and management can be costly for companies, especially if APIs rely heavily on coding. CSP platforms can:

  1. Save time when coding APIs. CSPs commonly offer low-code and easy-to-use interfaces to develop API services. Low-code development has the potential to be 50%–90% more efficient than a high-code approach.

Video 1: APIs and Low-code: Demonstrating a microservice use case.

If you have any further questions about CSP, please get in touch with us:

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Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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