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ABM

10 Nonprofit Accounting Software: Key Features & Pricing Analyzed

The importance of nonprofit accounting software is increasing day by day. Numbers are there to prove: in 2022, donors gave a single contribution of $58 on average to causes, for example related to wildlife or animal welfare. The effective use of this money requires effective accounting.

Mar 246 min read

3 Types of Account Based Marketing & Best Case Studies

It’s been estimated that 96% of companies consider Account Based Marketing (ABM) as the key driver to increase revenue in B2B sales. ABM involves three types that optimize marketing strategies by focusing on the number and value of targeted accounts.

Mar 224 min read

Website Visitor Identification ['25]: Best Tools & Comparison

Almost 98% of website visitors remain anonymous and do not share any contact information with the website that they visit. For marketing professionals, knowing which businesses have visited your website and which pages they are interested can support B2B lead generation.

Mar 225 min read