Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
Top 5 Computer Vision Automotive Use Cases & Examples
Automotive firms face rising safety, cost, and efficiency pressures. Computer vision helps address these challenges by enabling automation, quality control, and accident prevention. Explore the top 5 computer vision automotive use cases that business leaders can leverage to stay competitive.
Inverse Reinforcement Learning: Use Cases & Examples
Inverse reinforcement learning is an approach in machine learning where machines infer the goals or reward structures that guide an expert’s behavior by observing their actions rather than receiving explicit instructions. Discover what inverse reinforcement learning is, how it works, and the top industry use cases with examples.
AI eCommerce: 25 Use Cases to Optimize Sales and CX
AI is helping eCommerce businesses address key challenges like cart abandonment, inefficient customer support, and inventory mismanagement. AI eCommerce tools can reduce churn, optimize operations, and deliver personalized shopping experiences by analyzing customer behavior.. These capabilities not only enhance customer satisfaction but also drive sales growth in a competitive market.
Top 4 AI Blog Generators Benchmarked: Quality & UX
We evaluated the top 4 AI blog generators across more than 10 dimensions, examining their performance in content quality, language and style, technical optimization, usability, and feature sets. See the leading solutions: Benchmark results See how these scores were generated and our methodology.
Top 15 Computer Vision Use Cases with Examples
With the global computer vision market projected to reach US$30 billion in 2025 (see the graph below), business leaders face a critical challenge: identifying where it delivers ROI, from healthcare diagnostics to automated logistics.
eCommerce Data Collection: Best Practices & Examples
As online shopping grows and customer expectations shift, eCommerce businesses face increasing pressure to stay competitive. Real-world data is key to making faster, smarter decisions. Failing to collect and utilize data properly can result in missed sales, inefficient operations, and poor customer retention.
Customer Engagement Automation: 5 Tools & Examples
Businesses face rising customer expectations and limited resources, especially as 80% of customers now value their experience as much as the product itself.Meeting these expectations requires clever use of customer engagement automation tools, which we divided into two categories: individual and comprehensive tools.
Top 4 Free ITAM Software
IT asset management software comes with different pricing plans including paid, free, and open source options. See our rationale for below recommendations by following the links on product names. Businesses can choose from free or open-source software to manage their assets.
Top 10 Healthcare Analytics Use Cases with Examples
The $28 billion healthcare analytics marketis transforming how providers, payers, and life sciences organizations compete, and companies that move now can seize the advantage. By delivering solutions that drive predictive care, reduce costs, and optimize operations, analytics unlocks new revenue streams and strengthens customer loyalty in a healthcare industry racing toward data-driven performance.
Top 7 Enterprise eCommerce Platforms: Features & Pricing
Enterprises need these eCommerce capabilities: We selected the top 7 enterprise eCommerce platforms based on their capabilities listed above.
AIMultiple Newsletter
1 free email per week with the latest B2B tech news & expert insights to accelerate your enterprise.