Sıla Ermut
Sıla is an industry analyst at AIMultiple focused on email marketing and sales videos.
Research interests
Sıla's research areas include email marketing, eCommerce marketing campaigns and marketing automation.She is also part of AIMultiple's email deliverability benchmark. She is designing and running email deliverability benchmarks while collaborating with the AIMultiple technology team.
Professional experience
Sıla previously worked as a recruiter and worked in project management and consulting firms.Education
She holds:- Bachelor of Arts degree in International Relations from Bilkent University.
- Master of Science degree in Social Psychology from Başkent University.
Her Master's thesis was focused on ethical and psychological concerns about AI. Her thesis examined the relationship between AI exposure, attitudes towards AI, and existential anxieties across different levels of AI usage.
Latest Articles from Sıla
AI eCommerce: 25 Use Cases to Optimize Sales and CX
AI is helping eCommerce businesses address key challenges like cart abandonment, inefficient customer support, and inventory mismanagement. AI eCommerce tools can reduce churn, optimize operations, and deliver personalized shopping experiences by analyzing customer behavior.. These capabilities not only enhance customer satisfaction but also drive sales growth in a competitive market.
Top 15 Computer Vision Use Cases with Examples in 2026
With the global computer vision market projected to reach US$30 billion in 2025 (see the graph below), business leaders face a critical challenge: identifying where it delivers ROI, from healthcare diagnostics to automated logistics.
eCommerce Data Collection: Best Practices & Examples
As online shopping grows and customer expectations shift, eCommerce businesses face increasing pressure to stay competitive. Real-world data is key to making faster, smarter decisions. Failing to collect and utilize data properly can result in missed sales, inefficient operations, and poor customer retention.
Customer Engagement Automation: 5 Tools & Examples
Businesses face rising customer expectations and limited resources, especially as 80% of customers now value their experience as much as the product itself.Meeting these expectations requires clever use of customer engagement automation tools, which we divided into two categories: individual and comprehensive tools.
Top 7 Enterprise eCommerce Platforms: Features & Pricing
Enterprises need these eCommerce capabilities: We selected the top 7 enterprise eCommerce platforms based on their capabilities listed above.
Image Recognition vs Classification: Applications with Examples
Businesses increasingly leverage AI-powered visual data solutions, but confusion between image recognition and classification leads to inefficiencies. Understanding the key differences helps businesses optimize AI deployment in the security, healthcare, and retail fields. Explore image recognition vs classification, their key differences, and applications with real-life examples.
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