Synthetic data is expected to surpass real-world data as the primary source for AI training by 2030, and chatbots are no exception. Once mainly used to train bots when real conversations were scarce or sensitive, it’s now just as vital for testing, validating performance, stress-testing, and ensuring compliance when real logs aren’t safe or available.
Explore how synthetic data powers both training and testing chatbots, and discover the key tools shaping conversational AI.
What is synthetic data for chatbots?
A synthetic data chatbot refers to a chatbot model that relies heavily, or exclusively, on synthetic datasets. These datasets look and behave like human-generated data, but are entirely artificial datasets.
The developers train and test machine learning models in a controlled environment while still preparing them for real-world deployment.
Synthetic Data for Testing Chatbots
Chatbot testing ensures chatbots perform reliably before and after deployment, but using real chat logs can raise privacy risks or leave gaps in edge cases. Synthetic test data fills these gaps—validating accuracy, scalability, and compliance without exposing sensitive information.
Tool | Applicable Use Cases | Pricing | Features |
---|---|---|---|
Snowglobe | Load & Stress Testing, Scenario-Based Testing, Bias & Compliance Validation | Contact for pricing (SaaSworthy) | Simulates realistic user conversations with diverse personas |
Botium | Intent Accuracy & Regression Testing, Load & Stress Testing | €429/month (SaaSworthy) | Conversational flow testing, E2E and voice testing, CI/CD pipeline |
TestMyBot | Intent Accuracy & Regression Testing | Free (open-source) (GitHub) | Test automation framework for chatbots, agnostic to development tools |
Cekura | Scenario-Based Testing, Bias & Compliance Validation | Contact for pricing (Cekura) | Automated scenario generation, evaluator personalities |
Okareo | Scenario-Based Testing, Bias & Compliance Validation | From $199/month (okareo.com) | Persona-based agent simulation, fine-tuning pipeline |
AgentOps | Load & Stress Testing, Bias & Compliance Validation | From $40/month (AIChief) | Agent observability, debugging, monitoring across 400+ LLMs |
Sendbird AI | Scenario-Based Testing, Bias & Compliance Validation | Contact for pricing (Sendbird) | AI agent with human helpdesk integration |
Langtail | Scenario-Based Testing, Bias & Compliance Validation | From $0/month (Langtail) | Prompt management, testing, and deployment |
Evidently Synthetic Data | Bias & Compliance Validation | Contact for pricing | Synthetic data generation with evaluation metrics and differential privacy |
Scenario-based testing
Scenario-based testing uses synthetic conversations to replicate specific user behaviors or business processes. QA teams design conversations covering both routine interactions (e.g., booking a hotel) and rare edge cases (e.g., invalid payment methods or contradictory instructions). These dialogues help verify that a chatbot responds correctly across a wide range of situations, including error handling and escalation paths.
Pros: Thorough coverage of workflows, effective for catching functional issues early.
Cons: Time-consuming to design comprehensive scenarios, may miss unanticipated behaviors.
Real-life example for scenario-based testing
Virtual concierge chatbot AskMax serves check-in, transit, retail, and transport queries for passengers across multiple platforms. Changi Airport leveraged Snowglobe’s large-scale synthetic scenario-based testing by simulating about 100 diverse multi-turn conversations per topic, capturing realistic user language, intents, and behaviors. This approach helped uncover critical failure modes such as hallucinations, off-topic responses, and policy violations. Automated judges labeled conversations for scalable, objective evaluation.
Results they achieved:
- Identified overlooked risks and toxic speech cases.
- Enabled reprioritization of testing focus mid-pilot through data-driven insights.
- Delivered thorough, statistically robust coverage beyond manual review capabilities.1
Load and stress testing
Load testing evaluates chatbot performance under heavy traffic using synthetic chats to simulate peak conditions. Stress testing pushes beyond expected limits to find breaking points and measure recovery.
Pros: Identifies bottlenecks before production, ensures scalability.
Cons: Requires significant compute resources and careful environment setup.
Real-life example for load and stress testing
In an academic study, users defined workload, domain, duration, and metrics, which PerformoBot translated into executable load and stress tests. The platform then generated clear, visual reports that made performance results easy to interpret without deep technical expertise.
Results achieved:
- Improved task completion and understanding in a study with 47 participants.
- Made load and stress testing accessible to users with varying expertise.
- Provided actionable performance insights for decision-making.2
Intent accuracy and regression testing
Synthetic test data can benchmark intent classification accuracy and detect regressions after model updates. By replaying past synthetic cases or generating new variations, developers confirm that updates haven’t degraded performance.
Pros: Maintains reliability across updates, supports automated pipelines.
Cons: Needs periodic refresh to match evolving language patterns.
Real-life example for intent accuracy and regression testing
MasterClass used Snowglobe’s persona modeling and modular generation to create diverse synthetic dialogues for OnCall AI tutoring. This improved intent recognition accuracy while handling repetitive, unrealistic user behavior and let non-engineering teams easily validate and refine the data.
Results they achieved:
- Improved training data diversity and realism.
- Enabled cross-team inclusivity in data validation and iteration.
- Ongoing measured improvements in downstream model quality expected.3
Bias and compliance validation
Testing for bias and regulatory compliance involves crafting synthetic dialogues that represent diverse demographics or sensitive topics. This allows safe evaluation without exposing real customer data.
Key tools & frameworks for bias and compliance validation
- Evidently Synthetic Data generates and monitors balanced datasets.
- AgentOps tracks performance fairness metrics over time.
- Langtail helps assess prompts for potentially biased outputs.
Pros: Reduces risk of unfair responses or compliance violations.
Cons: Designing truly representative synthetic inputs can be complex.
Real-life example for bias and compliance validation
SCB10X used Snowglobe to automate 400+ test cases for RISA, its educational chatbot for Thai students. Covering 50 personas and risk profiles, this replaced a week of manual work and ensured cultural appropriateness, sensitive topic filtering, response accuracy and compliance validation.
Results they achieved:
- Reduced conversational error rates from 89% to near zero.
- Safely deployed the chatbot to 9,000+ students across 300 schools with zero safety incidents.
- Enabled rapid iteration cycles and plans for national scale surpassing 100,000 students.4
Methods and tools for testing generating synthetic data for chatbots
Tool | Approach | Pricing Model | Features |
---|---|---|---|
Python Custom Scripts | Rule-based generation | Free (open-source) | Template-based dialogue generation, domain-specific data augmentation |
NLTK | Rule-based generation | Free (open-source) | Tokenization, parsing, grammar-based generation |
spaCy | Rule-based generation | Free (open-source) | Entity recognition, linguistic rule handling |
Faker | Rule-based generation | Free (open-source) | Generation of realistic names, dates, and other contextual details |
TensorFlow | GANs & VAEs | Free (open-source) | Implementing custom GAN and VAE architectures |
PyTorch | GANs & VAEs | Free (open-source) | Flexible deep learning framework for synthetic data generation |
SeqGAN / MaliGAN | GANs & VAEs | Free (open-source) | Text generation using GANs |
Text VAEs | GANs & VAEs | Free (open-source) | Sentence encoding and decoding for controlled variation |
OpenAI GPT-3.5/4 API | LLMs & Transformers | Pay-per-use (e.g., $0.03 per 1,000 tokens) (replicate.com) | Scalable generation of high-quality synthetic dialogues |
Hugging Face Transformers | LLMs & Transformers | Free (open-source); Paid plans for enterprise features (G2) | Fine-tuning models like BERT, RoBERTa, T5 for domain-specific datasets |
Google PaLM/Gemini API | LLMs & Transformers | Pay-per-use (pricing varies) (G2) | Generating realistic chatbot dialogues |
Rasa | Conversational AI platforms with built-in data augmentation | Free (open-source); Enterprise plans available (G2) | Quick augmentation of existing training data, template and synonym-based expansion of intents/entities |
Dialogflow (Google) | Conversational AI platforms with built-in data augmentation | Pay-per-use (e.g., $0.002 per text request) (G2) | Expanding training phrases programmatically, adding variations for intents and entities |
Microsoft Bot Framework / LUIS | Conversational AI platforms with built-in data augmentation | Pay-per-use (pricing varies) (G2) | Bulk uploading and expanding training data through APIs |
Gretel AI | Dedicated synthetic data generation platforms | Subscription-based; Pricing varies (G2) | Privacy-preserving synthetic data generation |
Mostly AI | Dedicated synthetic data generation platforms | Subscription-based; Pricing varies (G2) | Enterprise-grade synthetic datasets |
Tonic AI | Dedicated synthetic data generation platforms | Subscription-based; Pricing varies (G2) | Schema-aware generation with integrations into databases |
Snorkel AI | Dedicated synthetic data generation platforms | Subscription-based; Pricing varies (G2) | Automating data labeling and expansion using weak supervision |
Rule-based generation
One of the earliest and simplest methods for synthetic data generation in chatbots is rule-based generation. This relies on predefined templates, grammars, or scripts to create conversational examples. Developers define sentence structures such as:
- “I want to [verb] a [noun]” → I want to buy a ticket, I want to book a hotel
- “Can you help me with [topic]?” → Can you help me with my password?
Key tools & frameworks for rule-based generation
- Python custom scripts can tailor scripts that insert domain-specific verbs, nouns, or entities into templates.
- NLTK supports tokenization, parsing, and grammar-based generation.
- spaCy is useful for handling entities and linguistic rules.
- Faker generates realistic names, dates, addresses, and other contextual details to populate entities.
The pros and cons of the approach can be listed as:
Pros: Full control, inexpensive, predictable coverage of intents/entities.
Cons: Limited data diversity, less natural than human-generated data, and difficult to scale for complex or multi-turn dialogues.
Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs)
Generative models offer a more advanced way to create synthetic data by learning from seed data. These deep learning techniques attempt to capture the distribution of real-world data and generate new conversational samples.
Key approaches for GANs and VAEs include:
- SeqGAN / MaliGAN (GANs for Text): Use a generator-discriminator loop to refine text outputs until they resemble authentic training data.
- Text VAEs: Encode sentences into a latent space and decode them back into new data samples, allowing for controlled variation.
Key tools & frameworks for GANs and VAEs
- TensorFlow: Widely used for implementing custom GAN and VAE architectures.
- PyTorch: A flexible deep learning framework popular for experimental synthetic data generation.
The advantages and disadvantages of this approach are:
Pros: Can generate realistic, diverse artificial datasets.
Cons: Hard to implement, prone to mode collapse, computationally heavy, and require deep expertise in neural networks.

Large Language Models (LLMs) & transformers
Today, the most powerful method for synthetic data generation in chatbots is large language models (LLMs), built on the transformer architecture. These foundation models can produce high-quality synthetic data at scale.
Core techniques include:
- Prompt engineering: Writing descriptive prompts to generate queries, intents, or full dialogues.
- Fine-tuning: Applying supervised fine-tuning on small domain-specific datasets to create a fine-tuned model.
- Teacher models: Using large foundation models as teacher models to guide smaller, task-specific bots.
Key tools & APIs:
- OpenAI GPT-3.5/GPT-4 API: Highly capable for generating realistic chatbot dialogue.
- Hugging Face Transformers Library: Provides models like BERT, RoBERTa, T5, Falcon, and allows fine-tuning workflows.
- Google PaLM/Gemini API: A strong competitor to OpenAI with powerful generative capabilities.
- Open-Source LLMs: LLaMA model, Mistral, and Falcon, which can be hosted locally for greater control and privacy protection.
This approach has pros and cons, such as:
Pros: Produces high-quality synthetic data, contextually rich, scalable, adaptable to many domains.
Cons: Computationally expensive, risk of bias inheritance from foundation models, requires strict quality control.

Conversational AI platforms with built-in data augmentation
Some chatbot development platforms embed synthetic data generation features directly into their workflows. These features typically rely on templates, synonym substitution, or integration with internal generative AI components.
Key platforms
- Rasa: Open-source conversational AI framework with data augmentation using templates and a flexible NLU format (NLU.yml).
- Dialogflow (Google): Expands training phrases programmatically, supports adding variations for intents and entities.
- Microsoft Bot Framework / LUIS: Allows for bulk uploading and expanding training data through APIs.
Some of the benefits and downsides are:
Pros: Easy integration into chatbot development pipelines, ideal for quick augmentation of existing data.
Cons: Less flexible than LLMs, limited for complex or realistic dialogue generation.

Dedicated synthetic data generation platforms
A new wave of providers focuses specifically on delivering synthetic datasets for privacy-preserving and enterprise-scale chatbot development.
Key platforms
- Gretel AI: API-first, privacy-preserving synthetic data generation with strong evaluation metrics and differential privacy.
- Mostly AI: Enterprise-grade, GDPR/CCPA certified, specializes in high-quality synthetic data for finance and insurance.
- Tonic AI: Schema-aware generation with integrations into databases like Postgres and Snowflake, includes a GPT-powered recipe builder.
- Snorkel AI: Automates data labeling and expansion using weak supervision, widely used for accelerating chatbot NLU training datasets.
Benchmark these tools for generating synthetic data
Pros and cons include:
Pros: Designed for synthetic data chatbots, includes privacy protection features, and is user-friendly.
Cons: Can be costly, newer to the market, and less flexible for edge cases compared to custom generative approaches.
Importance of synthetic data for chatbots
Every chatbot depends on a foundation of training data. This includes user queries, intents, entities, and multi-turn dialogue examples. However, building such diverse datasets presents multiple hurdles:
- Scarcity of real-world data: New chatbots lack existing data to draw from. For a financial assistant, for example, there may be no seed data about domain-specific interactions like processing financial statements.
- Privacy concerns: Using human-generated data in healthcare, finance, or government introduces privacy risks and compliance challenges under regulations such as GDPR and HIPAA.
- Bias in real data: Datasets scraped from real-world applications often embed cultural, gender, or racial biases, which trained chatbots may replicate.
- Labeling costs: Collecting and annotating high-quality data is time-consuming and expensive, requiring specialized annotators with task-specific knowledge.
- Domain specificity: A general-purpose assistant cannot automatically adapt to specialized contexts such as aviation, insurance, or education. It requires artificial datasets that capture these nuances.
- Edge cases: Rare but important scenarios, such as unusual medical symptoms or uncommon customer complaints, are often underrepresented in real-world data.
Key use cases across industries
- Customer Service: Chatbots trained on synthetic datasets to answer queries for new product launches without waiting for real data.
- Healthcare: Privacy-preserving bots for scheduling, triage, or patient education while safeguarding sensitive information.
- Finance: Assistants who handle account queries or explain financial statements without using production data.
- E-commerce: Product Q&A bots that can be trained with artificial datasets covering new inventory.
- Education: Intelligent tutors trained on diverse datasets of student questions, including rare learning paths.
- Internal Tools: HR and IT chatbots that use synthetic test data to ensure privacy protection for employee interactions.
Challenges and considerations
While the promise is strong, deploying synthetic data chatbots requires careful consideration:
- Fidelity to real-world data: The data generated must mimic real-world data closely enough to be useful.
- Validation: Requires evaluation metrics and benchmarking with small amounts of real data.
- Bias mitigation: Avoiding bias from foundation models or unbalanced artificial datasets.
- Privacy risks: Preventing re-identification when generating from sensitive data.
- Resource requirements: Scaling generative AI requires significant compute.
- Ethical considerations: Avoiding misuse of synthetic datasets for deception.
The future of synthetic data chatbots
The future points toward increasingly sophisticated synthetic data chatbots:
- Sophisticated dialogue simulation: Generating multi-turn conversations that capture context, emotion, and intent.
- Hybrid approaches: Combining real data with synthetic datasets for stronger model training.
- Standardized platforms: Emergence of off-the-shelf data generation platforms tailored for chatbot developers.
- Explainability and control: Giving developers tools to control the diversity, style, and tone of final outputs.
- Multimodal expansion: Chatbots trained on synthetic voice, video, and text to simulate real-world applications.
Further reading
Learn more on synthetic data:
External Links
- 1. https://snowglobe.so/blog/changi-airport
- 2. https://continuity-project.github.io/files/OkanovicBeckMerzZornMerinoVanHoornBeck2020CanAChatbotSupportSoftwareEngineersWithLoadTestingApproachAndExperiences-preprint.pdf
- 3. https://snowglobe.so/blog/masterclass
- 4. https://snowglobe.so/blog/changi-airport
- 5. https://blogs.mathworks.com/deep-learning/2021/12/02/synthetic-image-generation-using-gans/
- 6. https://arxiv.org/html/2406.15126v1
- 7. https://www.ibm.com/think/topics/data-augmentation
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